A data profile of the people who buy, follow and care about AliExpress in Austria — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 937,097 people in Austria.
The average AliExpress fan in Austria is 38.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Alibaba.com, Discount stores, Freight transport, with strongest over-indexing on Alibaba.com (10.9× the country average).
Demographically, the AliExpress audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical AliExpress fan in Austria is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Alibaba.com.
The key figures that characterise the AliExpress profile in Austria.
53.1% are female, 46.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.1 |
| Estimated audience size | 937,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide AliExpress audience comes from Austria.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
Where the AliExpress audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.18× | |
| 02 | Vienna | ~200K | 1.16× | |
| 03 | Lower Austria | ~100K | 1.09× | |
| 04 | Carinthia (state) | ~50K | 1.03× | |
| 05 | Vorarlberg | ~30K | 0.94× | |
| 06 | Styria | ~100K | 0.93× | |
| 07 | Burgenland | ~20K | 0.93× | |
| 08 | Tyrol | ~60K | 0.88× | |
| 09 | Salzburg | ~50K | 0.87× |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alibaba.com | Shopping | 10.90× | ||
| 02 | Freight transport | Cars & Mobility | 4.54× | ||
| 03 | Supply chain | Business & Career | 2.89× | ||
| 04 | Western Union | Business & Career | 2.75× | ||
| 05 | Wholesale | Fashion & Accessoires | 2.75× | ||
| 06 | Deal of the day | Shopping | 2.71× | ||
| 07 | Blic | News | 2.54× | ||
| 08 | Dnevni avaz | News | 2.24× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.07× | ||
| 10 | TK Maxx | Shopping | 1.98× | ||
| 11 | Living room | Home & Garden | 1.93× | ||
| 12 | Discount stores | Shopping | 1.90× | ||
| 13 | Mobile device | Technology & Electronics | 1.89× | ||
| 14 | Electronic funds transfer | Business & Career | 1.76× | ||
| 15 | Cars (film) | Movies & TV | 1.64× | ||
| 16 | Electronics | Technology & Electronics | 1.61× | ||
| 17 | Drop shipping | Shopping | 1.60× | ||
| 18 | C&A | Shopping | 1.54× | ||
| 19 | Temu | Shopping | 1.52× | ||
| 20 | Vehicles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.26× | |
| Social Media Usage | JOY | 1.13× | |
| Patriotism | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Mindfulness | BALANCE | 0.92× | |
| Travelling | THRILL | 0.94× |
AliExpress's target market in Austria covers an estimated 937,097 people, concentrated in Vienna and Lower Austria.
53.1% of the AliExpress audience are female, 46.9% are male, with an average age of 38.1 years.
AliExpress fans show strongest brand affinity for Alibaba.com (10.9×), Discount stores (1.9×), and Freight transport (4.54×) over the country average.
AliExpress fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond AliExpress itself, the audience over-indexes on Discount stores (1.9×), Freight transport (4.54×), AutoScout24 (2.07×), and Vehicles (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.