A data profile of the people who buy, follow and care about Netflix in Sweden — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,578,909 people in Sweden.
Netflix has an estimated audience of 1,578,909 people in Sweden. 55.8% are female, 44.2% are male, average age 42.0. Top brand affinities: Gina Tricot, Demi Moore, DVD, Collectable, Blu-ray Disc.
Top brand affinities include Gina Tricot, Demi Moore, DVD, with strongest over-indexing on Gina Tricot (1.69× the country average).
Demographically, the Netflix audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Netflix fan in Sweden is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Netflix profile in Sweden.
55.8% are female, 44.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.0 |
| Estimated audience size | 1,578,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Netflix audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rebel Wilson | Movies & TV | 2.53× | ||
| 02 | Fargo (film) | Movies & TV | 1.94× | ||
| 03 | Blu-ray Disc | Technology & Electronics | 1.86× | ||
| 04 | Nelly.com | Fashion & Accessoires | 1.83× | ||
| 05 | Demi Moore | Movies & TV | 1.78× | ||
| 06 | DVD | Movies & TV | 1.75× | ||
| 07 | Kaley Cuoco | Movies & TV | 1.75× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.69× | ||
| 09 | Shutter Island (film) | Movies & TV | 1.69× | ||
| 10 | Jude Law | Movies & TV | 1.68× | ||
| 11 | Hugh Grant | Movies & TV | 1.66× | ||
| 12 | Eva Green | Movies & TV | 1.66× | ||
| 13 | Gaming | Games | 1.65× | ||
| 14 | Pretty Little Liars (TV series) | Movies & TV | 1.64× | ||
| 15 | True Detective | Movies & TV | 1.62× | ||
| 16 | Kristen Stewart | Movies & TV | 1.60× | ||
| 17 | Collectable | Kids & Family | 1.55× | ||
| 18 | The Vampire Diaries | Movies & TV | 1.53× | ||
| 19 | Miniseries | Movies & TV | 1.52× | ||
| 20 | Sarah Jessica Parker | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.04× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.