A data profile of the people who buy, follow and care about Helsingborg in Sweden — modelled from more than twelve digital signal sources. Helsingborg has an estimated audience of 1,147,749 people in Sweden.
Helsingborg has an estimated audience of 1,147,749 people in Sweden. 59.4% are female, 40.6% are male, average age 44.8. Top brand affinities: Garden furniture, Snack food, Non-alcoholic beverage, Irish whiskey, Steakhouse.
Top brand affinities include Garden furniture, Snack food, Non-alcoholic beverage, with strongest over-indexing on Garden furniture (1.58× the country average).
Demographically, the Helsingborg audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Helsingborg fan in Sweden is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Garden furniture.
The key figures that characterise the Helsingborg profile in Sweden.
59.4% are female, 40.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.8 |
| Estimated audience size | 1,147,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Helsingborg audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 68.0% |
| Cambodia | 4.1% |
| Finland | 3.3% |
The strongest cross-interests of the Helsingborg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porsche Panamera | Cars & Mobility | 2.03× | ||
| 02 | Royal family | Politics & Society | 1.93× | ||
| 03 | Chewing gum | Food & Beverages | 1.78× | ||
| 04 | Chardonnay | Food & Beverages | 1.71× | ||
| 05 | Crocs | Fashion & Accessoires | 1.68× | ||
| 06 | Cognac | Food & Beverages | 1.67× | ||
| 07 | Real Betis | Sports | 1.65× | ||
| 08 | Pollen | Health | 1.62× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 10 | Dishwasher | Home & Garden | 1.59× | ||
| 11 | Garden furniture | Home & Garden | 1.58× | ||
| 12 | Tooth brushing | Health | 1.58× | ||
| 13 | Children's rights | Kids & Family | 1.58× | ||
| 14 | Cabernet Sauvignon | Food & Beverages | 1.56× | ||
| 15 | Irish whiskey | Food & Beverages | 1.53× | ||
| 16 | Leonard Cohen | Music & Radio | 1.53× | ||
| 17 | RCD Mallorca | Sports | 1.53× | ||
| 18 | Snack food | Food & Beverages | 1.52× | ||
| 19 | Elvis Presley | Music & Radio | 1.51× | ||
| 20 | Steakhouse | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.33× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.81× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Helsingborg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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