A data profile of the people who buy, follow and care about Divinity in Brazil — modelled from more than twelve digital signal sources. Divinity has an estimated audience of 3,556,636 people in Brazil.
Divinity has an estimated audience of 3,556,636 people in Brazil. 65.9% are female, 34.1% are male, average age 41.2. Top brand affinities: Instagram, Rock music, Country music, Religion, Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.94× the country average).
Demographically, the Divinity audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Divinity fan in Brazil is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Divinity profile in Brazil.
65.9% are female, 34.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 41.2 |
| Estimated audience size | 3,556,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Divinity audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.8% |
| Brazil | 20.0% |
| Mexico | 5.3% |
The strongest cross-interests of the Divinity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.35× | ||
| 02 | Spanish language | Politics & Society | 2.91× | ||
| 03 | Tradition | Politics & Society | 2.87× | ||
| 04 | Public transport | Cars & Mobility | 2.43× | ||
| 05 | Religion | Business & Career | 2.25× | ||
| 06 | Rock music | Music & Radio | 2.17× | ||
| 07 | Soul music | Music & Radio | 2.10× | ||
| 08 | Country music | Music & Radio | 2.06× | ||
| 09 | Pop music | Music & Radio | 2.04× | ||
| 10 | Hip hop music | Music & Radio | 1.96× | ||
| 11 | Internet & Social Media | 1.94× | |||
| 12 | Medicine | Business & Career | 1.86× | ||
| 13 | Action movies | Movies & TV | 1.83× | ||
| 14 | Jazz music | Music & Radio | 1.80× | ||
| 15 | Shopping malls | Shopping | 1.76× | ||
| 16 | Fluminense FC | Sports | 1.72× | ||
| 17 | Paris Saint-Germain | Sports | 1.70× | ||
| 18 | Fragrances | Beauty & Wellness | 1.60× | ||
| 19 | CR Vasco da Gama | Sports | 1.53× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.87× | |
| Spirituality | BALANCE | 2.05× | |
| Individualism | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.58× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Divinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.