Rascasse Audience Intelligence

Tower defense Audience in United States

A data profile of the people who buy, follow and care about Tower defense in United States — modelled from more than twelve digital signal sources. Tower defense has an estimated audience of 1,217,790 people in United States.

#58among Gaming genre in United States#8019among Topic in United States#433in Games

The average Tower defense fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Collectible card game, Plants vs. Zombies, Supercell (video game company), with strongest over-indexing on Collectible card game (27.38× the country average).

Demographically, the Tower defense audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tower defense fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Collectible card game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tower defense profile in United States.

Audience size
1.2M
in United States
Gender
22.5%♀
77.5% male
Age
29.2
average years
Country rank
#20656
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tower defense fans

22.5% are female, 77.5% are male, average age 29.2.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Tower defense audience in United States
MetricValue
Female22.5%
Male77.5%
Average age29.2
Estimated audience size1,217,790
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Tower defense audience in United States
Age bracketShare%
16-1946%
20-2925%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Tower defense audience comes from United States.

Worldwide audience distribution share by country for Tower defense
CountryShare
United States18.6%
Japan12.1%
Taiwan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tower defense audience in United States is strongest.

Fig. 05

Top regions by affinity

Tower defense fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.40×
02Utah~20K1.39×
03Montana~4K1.32×
04Washington~30K1.31×
05Idaho~8K1.25×
06Maine~5K1.22×
07Virginia~40K1.19×
08Oregon~20K1.15×
09Ohio~40K1.14×
10Minnesota~20K1.13×
11Wisconsin~20K1.11×
12Missouri~20K1.10×
13Hawaii~6K1.10×
14Indiana~20K1.07×
15Kentucky~20K1.07×
16North Dakota~3K1.05×
17Arizona~30K1.04×
18South Dakota~3K1.04×
19Arkansas~10K1.03×
20California~100K1.01×
21Pennsylvania~40K1.01×
22Iowa~10K1.01×
23Kansas~10K1.01×
24Nebraska~6K1.00×
25Alaska~3K0.99×
26Texas~100K0.98×
27Michigan~30K0.98×
28Illinois~40K0.97×
29Georgia~40K0.97×
30Colorado~20K0.97×
31Vermont~2K0.97×
32West Virginia~5K0.95×
33Alabama~20K0.94×
34Nevada~10K0.94×
35New Hampshire~4K0.92×
36Tennessee~20K0.91×
37New Mexico~6K0.91×
38North Carolina~30K0.90×
39Louisiana~10K0.90×
40New York~60K0.87×
41Mississippi~9K0.87×
42Delaware~3K0.87×
43New Jersey~30K0.86×
44Florida~70K0.85×
45Massachusetts~20K0.85×
46South Carolina~20K0.85×
47Rhode Island~3K0.85×
48Connecticut~10K0.84×
49Maryland~20K0.82×
50Washington, District of Columbia~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Tower defense, United States
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tower defense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tower defense audience
#·InterestCategoryAffinity×
01Kingdom RushGames116.62×
02Plants vs. ZombiesGames93.27×
03Heroes of Might and MagicGames91.30×
04Supercell (video game company)Games62.96×
05Incremental gameGames45.33×
06Brawl StarsGames44.65×
07RoguelikeGames40.14×
08Clash RoyaleGames35.56×
09Ragnarok OnlineGames34.15×
10Gurren LagannMovies & TV27.55×
11Collectible card gameGames27.38×
12Massively multiplayer online real-time strategy gameGames24.63×
13Turn-based strategyGames23.98×
14Multiplayer online battle arenaGames18.89×
15HovercraftCars & Mobility17.78×
16IS (Infinite Stratos)Literature16.61×
17Strategy video gameGames10.73×
18Trading cardGames9.15×
19Strategy gamesGames8.36×
20Mobile gameGames4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tower defense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tower defense audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Risk AppetiteTHRILL1.32×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tower defense audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.43×
Community OrientationOPEN0.48×
SustainabilityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tower defense have in United States?

Tower defense has an estimated audience of 1,217,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tower defense fans?

22.5% of Tower defense fans are female, 77.5% are male, with an average age of 29.2 years.

03

Which brands do Tower defense fans like most?

Tower defense fans show strongest brand affinity for Collectible card game (27.38×), Plants vs. Zombies (93.27×), and Supercell (video game company) (62.96×) over the country average.

04

Where do Tower defense fans live in United States?

Tower defense fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tower defense fans also like?

Beyond Tower defense itself, the audience over-indexes on Plants vs. Zombies (93.27×), Supercell (video game company) (62.96×), Hovercraft (17.78×), and Massively multiplayer online real-time strategy game (24.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Tower defense audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tower defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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