Timbuk2 Audience in United States

Name: Timbuk2 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Timbuk2 logo

Timbuk2 has an estimated audience of 342,646 people in United States. 57.9% are female, 42.1% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Boscov's, Weleda, Diabetes mellitus awareness, Microblogging.

The average Timbuk2 fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Boscov's, Weleda, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Timbuk2 audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Timbuk2 fans

Demographic split for Timbuk2 audience in United States
Metric	Value
Female	57.9%
Male	42.1%
Average age	38.2
Estimated audience size	342,646

Audience persona

The typical Timbuk2 fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Timbuk2 in United States
Region	Reach	Affinity
California	125,640	3.33×
New York	33,754	1.76×
Texas	21,670	0.74×
Washington	19,299	2.81×
Illinois	16,552	1.45×
Massachusetts	11,917	1.77×
Florida	11,508	0.5×
Virginia	10,167	1.22×
Oregon	10,120	2.58×
Pennsylvania	9,721	0.84×
New Jersey	9,702	1.11×
Colorado	9,381	1.74×
North Carolina	8,815	0.85×
Georgia	7,583	0.72×
Ohio	7,015	0.66×
Michigan	6,429	0.72×
Maryland	6,344	1.08×
Arizona	5,468	0.78×
Minnesota	4,850	0.99×
Wisconsin	4,596	0.89×
Tennessee	4,138	0.6×
Indiana	4,048	0.65×
Missouri	3,778	0.68×
Utah	3,556	1.16×
Connecticut	3,303	0.96×
Nevada	3,152	0.95×
Hawaii	2,923	1.98×
Washington, District of Columbia	2,494	2.42×
South Carolina	2,409	0.47×
Alabama	2,116	0.44×
Louisiana	2,075	0.47×
Kentucky	2,059	0.48×
Oklahoma	1,795	0.47×
Iowa	1,754	0.62×
Kansas	1,644	0.61×
Idaho	1,587	0.92×
Arkansas	1,413	0.5×
New Hampshire	1,406	1.04×
New Mexico	1,340	0.78×
Maine	1,074	0.87×
Rhode Island	1,045	0.96×
Nebraska	990	0.58×
Montana	854	0.9×
Mississippi	773	0.27×
Vermont	768	1.28×
Alaska	747	1.02×
West Virginia	601	0.38×
Delaware	481	0.51×
Wyoming	338	0.66×
North Dakota	308	0.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Timbuk2 audience
Brand	Affinity	Category
Autism Awareness	19.03×	Health
Boscov's	28.05×	Fashion & Accessoires
Weleda	81.19×	Beauty & Wellness
Diabetes mellitus awareness	12.48×	Health
Microblogging	12.67×	Technology & Electronics
Singer-songwriter	5.51×	Music & Radio
Income tax	13.19×	Business & Career
Family car	9.93×	Cars & Mobility
Adam Driver	17.39×	Movies & TV
Naomi Scott	19.35×	Movies & TV
Miranda Cosgrove	14.64×	Movies & TV
Uniqlo	7.56×	Shopping
Bachelor of Business Administration	33.61×	Business & Career
Patagonia	7.11×	Fashion & Accessoires
Birkenstock	6.67×	Fashion & Accessoires
Arc'teryx	10.53×	Fashion & Accessoires
Kia Sportage	15.76×	Cars & Mobility
Charles, Prince of Wales	18.87×	Politics & Society
Andre Agassi	18.03×	Sports
Backpacking (travel)	5.1×	Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Timbuk2 audience
Trait	Cluster	Score
Sustainability	BALANCE	3.23
Early Adopter Mentality	POWER	2.48
Family Orientation	CONSERVATISM	2.48
Design Affinity	PREMIUM	2.37
Luxury Orientation	PREMIUM	2.3
LGBTQ+ Identity	OPEN	2.02

Worldwide distribution

Worldwide audience distribution share by country for Timbuk2
Country	Share
United States	48.1%
Japan	16.7%
Germany	6.7%

See Timbuk2 audiences in other countries

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Samsonite (1,636,429)

Frequently asked questions

How many fans does Timbuk2 have in United States?

Timbuk2 has an estimated audience of 342,646 people in United States, concentrated in California and New York.

What is the gender split and age of Timbuk2 fans?

57.9% of Timbuk2 fans are female, 42.1% are male, with an average age of 38.2 years.

Which brands do Timbuk2 fans like most?

Timbuk2 fans show strongest brand affinity for Autism Awareness (19.03×), Boscov's (28.05×), and Weleda (81.19×) over the country average.

Where do Timbuk2 fans live in United States?

Timbuk2 fans in United States are most concentrated in California (reach 125,640), New York (reach 33,754), and Texas (reach 21,670). These three regions account for the largest share of the active audience.

What other brands do Timbuk2 fans also like?

Beyond Timbuk2 itself, the audience over-indexes on Boscov's (28.05×), Weleda (81.19×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Timbuk2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.