Timbuk2 Audience in United States

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Timbuk2 has an estimated audience of 342,646 people in United States. 57.9% are female, 42.1% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Natural gas field, Natural rubber, Certified diabetes educator, Combat sport.

The average Timbuk2 fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Natural gas field, Natural rubber, with strongest over-indexing on Lulu 黃路梓茵 (12.12× the country average). Demographically, the Timbuk2 audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Timbuk2 fans

Demographic split for Timbuk2 audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.2
Estimated audience size342,646

Audience persona

The typical Timbuk2 fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Timbuk2 in United States
RegionReachAffinity
California125,6403.33×
New York33,7541.76×
Texas21,6700.74×
Washington19,2992.81×
Illinois16,5521.45×
Massachusetts11,9171.77×
Florida11,5080.5×
Virginia10,1671.22×
Oregon10,1202.58×
Pennsylvania9,7210.84×
New Jersey9,7021.11×
Colorado9,3811.74×
North Carolina8,8150.85×
Georgia7,5830.72×
Ohio7,0150.66×
Michigan6,4290.72×
Maryland6,3441.08×
Arizona5,4680.78×
Minnesota4,8500.99×
Wisconsin4,5960.89×
Tennessee4,1380.6×
Indiana4,0480.65×
Missouri3,7780.68×
Utah3,5561.16×
Connecticut3,3030.96×
Nevada3,1520.95×
Hawaii2,9231.98×
Washington, District of Columbia2,4942.42×
South Carolina2,4090.47×
Alabama2,1160.44×
Louisiana2,0750.47×
Kentucky2,0590.48×
Oklahoma1,7950.47×
Iowa1,7540.62×
Kansas1,6440.61×
Idaho1,5870.92×
Arkansas1,4130.5×
New Hampshire1,4061.04×
New Mexico1,3400.78×
Maine1,0740.87×
Rhode Island1,0450.96×
Nebraska9900.58×
Montana8540.9×
Mississippi7730.27×
Vermont7681.28×
Alaska7471.02×
West Virginia6010.38×
Delaware4810.51×
Wyoming3380.66×
North Dakota3080.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Timbuk2 audience
BrandAffinityCategory
Lulu 黃路梓茵12.12×Movies & TV
Natural gas field81.19×Cars & Mobility
Natural rubber2.8×Cars & Mobility
Certified diabetes educator16.94×Business & Career
Combat sport1.93×Sports
Bugatti Chiron10.48×Cars & Mobility
Women's empowerment4.19×Politics & Society
Elsword15.76×Games
edureka33.61×Business & Career
Home equity1.8×Home & Garden
Highland games8.18×Sports
Atkins diet4.37×Health
Primos Hunting17.39×Sports
Home staging4.29×Home & Garden
Janitor5.24×Home & Garden
Jesse Plemons2.76×Movies & TV
Nationality1.62×Politics & Society
JDSU2.12×Business & Career
Box lacrosse5.67×Sports
Kevin Murphy (screenwriter)9.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Timbuk2 audience
TraitClusterScore
SustainabilityBALANCE3.23
Early Adopter MentalityPOWER2.48
Family OrientationCONSERVATISM2.48
Design AffinityPREMIUM2.37
Luxury OrientationPREMIUM2.3
LGBTQ+ IdentityOPEN2.02

Worldwide distribution

Worldwide audience distribution share by country for Timbuk2
CountryShare
United States48.1%
Japan16.7%
Germany6.7%

See Timbuk2 audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Timbuk2 have in United States?

Timbuk2 has an estimated audience of 342,646 people in United States, concentrated in California and New York.

What is the gender split and age of Timbuk2 fans?

57.9% of Timbuk2 fans are female, 42.1% are male, with an average age of 38.2 years.

Which brands do Timbuk2 fans like most?

Timbuk2 fans show strongest brand affinity for Lulu 黃路梓茵 (12.12×), Natural gas field (81.19×), and Natural rubber (2.8×) over the country average.

Where do Timbuk2 fans live in United States?

Timbuk2 fans in United States are most concentrated in California (reach 125,640), New York (reach 33,754), and Texas (reach 21,670). These three regions account for the largest share of the active audience.

What other brands do Timbuk2 fans also like?

Beyond Timbuk2 itself, the audience over-indexes on Natural gas field (81.19×), Natural rubber (2.8×), Certified diabetes educator (16.94×), and Combat sport (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Timbuk2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.