Rascasse Audience Intelligence

Timbuk2 Target Market in United States

A data profile of the people who buy, follow and care about Timbuk2 in United States — modelled from more than twelve digital signal sources. Timbuk2 has an estimated audience of 347,000 people in United States.

#19among Bags and accessories in United States#4636among Brand in United States#1511in Fashion & Accessoires

The average Timbuk2 fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Boscov's, Miranda Cosgrove, Weleda, with strongest over-indexing on Boscov's (42.71× the country average).

Demographically, the Timbuk2 audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Timbuk2 fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Boscov's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timbuk2 profile in United States.

Audience size
347K
in United States
Gender
57.9%♀
42.1% male
Age
38.2
average years
Country rank
#44821
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Timbuk2

57.9% are female, 42.1% are male, average age 38.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Timbuk2 audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.2
Estimated audience size347,000
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Timbuk2 audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Timbuk2 audience comes from United States.

Worldwide audience distribution share by country for Timbuk2
CountryShare
United States48.2%
Japan16.7%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timbuk2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Timbuk2 customers by region in United States
#RegionReachAffinity×
01California~100K3.18×
02Washington~20K2.59×
03Oregon~9K2.38×
04Washington, District of Columbia~2K2.23×
05Hawaii~3K1.73×
06New York~30K1.68×
07Massachusetts~10K1.64×
08Colorado~9K1.62×
09Illinois~20K1.36×
10Vermont<1K1.29×
11Virginia~10K1.15×
12Utah~3K1.14×
13Maryland~6K1.08×
14New Jersey~9K1.06×
15Minnesota~5K1.05×
16New Hampshire~1K1.04×
17Alaska<1K1.03×
18Montana<1K1.02×
19Maine~1K0.99×
20Rhode Island~1K0.99×
21Idaho~2K0.98×
22Connecticut~3K0.96×
23Nevada~3K0.93×
24Wisconsin~5K0.91×
25New Mexico~2K0.89×
26North Carolina~9K0.88×
27Pennsylvania~10K0.85×
28North Dakota<1K0.81×
29South Dakota<1K0.79×
30Arizona~5K0.78×
31Delaware<1K0.77×
32Michigan~7K0.74×
33Kansas~2K0.74×
34Nebraska~1K0.74×
35Georgia~8K0.73×
36Missouri~4K0.73×
37Iowa~2K0.73×
38Texas~20K0.71×
39West Virginia~1K0.71×
40Indiana~4K0.69×
41Tennessee~5K0.68×
42Arkansas~2K0.68×
43Ohio~7K0.67×
44Mississippi~2K0.64×
45Kentucky~3K0.62×
46Oklahoma~2K0.62×
47Louisiana~3K0.60×
48South Carolina~3K0.58×
49Alabama~3K0.58×
50Florida~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Timbuk2, United States
0.52×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timbuk2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timbuk2 audience
#·InterestCategoryAffinity×
01EastpakFashion & Accessoires61.54×
02Boscov'sFashion & Accessoires42.71×
03WeledaBeauty & Wellness40.57×
04Miranda CosgroveMovies & TV15.78×
05Naomi ScottMovies & TV14.23×
06TumiFashion & Accessoires12.17×
07Key FoodShopping11.46×
08Family carCars & Mobility8.61×
09Rent-A-CenterHome & Garden7.27×
10The North FaceFashion & Accessoires6.24×
11BirkenstockFashion & Accessoires5.89×
12PatagoniaFashion & Accessoires4.74×
13Backpacking (travel)Travel & Leisure4.31×
14Diaper bagKids & Family3.71×
15Renewable energyBusiness & Career3.17×
16IKEAHome & Garden3.06×
17InnovationBusiness & Career2.91×
18Trader Joe'sShopping2.86×
19Planet FitnessSports2.72×
20AirbnbTravel & Leisure2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timbuk2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timbuk2 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
SustainabilityBALANCE2.30×
Early Adopter MentalityPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timbuk2 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.84×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Timbuk2's target market in United States?

Timbuk2's target market in United States covers an estimated 347,000 people, concentrated in California and New York.

02

What is the gender split and age of Timbuk2 customers?

57.9% of the Timbuk2 audience are female, 42.1% are male, with an average age of 38.2 years.

03

Which brands do Timbuk2 fans like most?

Timbuk2 fans show strongest brand affinity for Boscov's (42.71×), Miranda Cosgrove (15.78×), and Weleda (40.57×) over the country average.

04

Where do Timbuk2 fans live in United States?

Timbuk2 fans in United States are most concentrated in California (reach ~100K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Timbuk2 fans also like?

Beyond Timbuk2 itself, the audience over-indexes on Miranda Cosgrove (15.78×), Weleda (40.57×), Eastpak (61.54×), and Family car (8.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Timbuk2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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