Rascasse Audience Intelligence

Tumi Target Market in United States

A data profile of the people who buy, follow and care about Tumi in United States — modelled from more than twelve digital signal sources. Tumi has an estimated audience of 1,560,973 people in United States.

#8among Bags and accessories in United States#1789among Brand in United States#760in Fashion & Accessoires

The average Tumi fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tumi profile in United States.

Audience size
1.6M
in United States
Gender
35.0%♀
65.0% male
Age
37.0
average years
Country rank
#17232
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tumi

35.0% are female, 65.0% are male, average age 37.0.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Tumi audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.0
Estimated audience size1,560,973
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Tumi audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3926%
40-4926%
50+8%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Tumi audience comes from United States.

Worldwide audience distribution share by country for Tumi
CountryShare
United States26.7%
Japan24.6%
India11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tumi audience in United States is strongest.

Fig. 05

Top regions by affinity

Tumi customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.44×
02Washington, District of Columbia~10K2.29×
03New York~200K2.07×
04New Jersey~80K1.97×
05Nevada~30K1.85×
06Florida~200K1.67×
07California~300K1.61×
08Massachusetts~50K1.57×
09Illinois~80K1.51×
10Georgia~70K1.45×
11Arizona~40K1.38×
12Texas~200K1.33×
13Maryland~30K1.28×
14Virginia~50K1.26×
15Connecticut~20K1.23×
16Washington~40K1.19×
17Colorado~30K1.16×
18Minnesota~20K1.06×
19Pennsylvania~50K1.01×
20North Carolina~50K1.00×
21Delaware~4K0.94×
22New Hampshire~6K0.91×
23Michigan~40K0.90×
24Alaska~3K0.85×
25Oregon~10K0.83×
26Utah~10K0.82×
27Ohio~40K0.80×
28Indiana~20K0.80×
29Tennessee~20K0.79×
30Rhode Island~4K0.79×
31Vermont~2K0.79×
32South Carolina~20K0.76×
33Kansas~9K0.71×
34Maine~4K0.70×
35Missouri~20K0.69×
36Alabama~20K0.69×
37Kentucky~10K0.66×
38Louisiana~10K0.63×
39Arkansas~8K0.61×
40Nebraska~5K0.60×
41Montana~3K0.60×
42Wisconsin~10K0.59×
43New Mexico~5K0.59×
44North Dakota~2K0.59×
45Oklahoma~10K0.58×
46Idaho~4K0.56×
47West Virginia~4K0.54×
48South Dakota~2K0.54×
49Iowa~7K0.53×
50Mississippi~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Tumi, United States
0.53×1.00×2.44×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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