Tumi Audience in Germany
Tumi has an estimated audience of 283,889 people in Germany. 21.0% are female, 79.0% are male, average age 45.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen.
The average Tumi fan in Germany is 45.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Tumi fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 45.5 |
| Estimated audience size | 283,889 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,258 | 1.67× |
| Nordrhein-Westfalen | 65,913 | 1.06× |
| Hessen | 48,521 | 2.24× |
| Baden-Württemberg | 43,404 | 1.12× |
| Berlin | 24,189 | 1.91× |
| Niedersachsen | 20,268 | 0.74× |
| Hamburg | 13,466 | 2.1× |
| Rheinland-Pfalz | 10,320 | 0.73× |
| Schleswig-Holstein | 10,116 | 0.99× |
| Sachsen | 6,914 | 0.5× |
| Brandenburg | 6,185 | 0.7× |
| Thüringen | 2,694 | 0.37× |
| Sachsen-Anhalt | 2,492 | 0.34× |
| Mecklenburg-Vorpommern | 2,270 | 0.42× |
| Bremen | 1,684 | 0.69× |
| Saarland | 1,563 | 0.45× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 25.1% |
| India | 10.5% |
See Tumi audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.