JanSport Audience in United States

JanSport logo

JanSport has an estimated audience of 896,351 people in United States. 59.4% are female, 40.6% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: The North Face, Macy's, Nordstrom rack, Camping, Nordstrom.

The average JanSport fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The North Face, Macy's, Nordstrom rack, with strongest over-indexing on The North Face (7.14× the country average). Demographically, the JanSport audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of JanSport fans

Demographic split for JanSport audience in United States
MetricValue
Female59.4%
Male40.6%
Average age37.3
Estimated audience size896,351

Audience persona

The typical JanSport fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for The North Face.

Top regions in United States

Top regions ranked by reach for JanSport in United States
RegionReachAffinity
California252,9902.57×
Florida119,5761.97×
Texas118,7951.54×
New York73,2011.46×
New Jersey34,8111.53×
Arizona34,5011.89×
Pennsylvania33,6531.12×
Georgia30,9241.12×
Illinois30,6681.03×
North Carolina29,6871.1×
Virginia27,5561.26×
Washington23,7221.32×
Ohio20,8470.75×
Maryland18,3781.19×
Massachusetts16,9870.96×
Michigan16,8960.72×
Nevada15,8961.83×
Tennessee15,8890.88×
Colorado14,4751.02×
South Carolina13,5011×
Louisiana13,4781.17×
Indiana12,6400.77×
Oregon11,5241.12×
Wisconsin11,2280.83×
Utah9,6071.2×
Alabama9,3590.75×
Minnesota9,2050.72×
Missouri9,2050.64×
Connecticut8,8920.99×
Kentucky8,4270.75×
Oklahoma7,8980.79×
Arkansas6,1060.83×
Kansas5,7450.81×
New Mexico5,6541.26×
Mississippi5,4590.74×
Iowa4,6090.62×
Hawaii4,5331.18×
Idaho3,7370.83×
Nebraska3,1350.7×
West Virginia2,8370.68×
Delaware2,6541.07×
New Hampshire2,4350.69×
Washington, District of Columbia2,4010.89×
Rhode Island2,3850.84×
Maine2,0090.63×
Montana1,2200.49×
Alaska1,2180.64×
South Dakota1,0200.49×
Vermont9720.62×
North Dakota8770.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JanSport audience
BrandAffinityCategory
The North Face7.14×Fashion & Accessoires
Macy's2.57×Shopping
Nordstrom rack2.58×Fashion & Accessoires
Camping1.86×Travel & Leisure
Nordstrom2.09×Shopping
Old Navy1.94×Fashion & Accessoires
Marshalls2.13×Fashion & Accessoires
Pinterest1.61×Internet & Social Media
Gift1.55×Shopping
Kohl's1.74×Shopping
Sales promotion1.58×Shopping
Best Buy1.83×Shopping
God1.77×Politics & Society
Footwear1.58×Fashion & Accessoires
New Balance2.66×Fashion & Accessoires
Sephora1.87×Shopping
Starbucks1.69×Food & Beverages
REI2.27×Fashion & Accessoires
Costco1.56×Shopping
Heart (novel)1.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JanSport audience
TraitClusterScore
SustainabilityBALANCE1.92
Design AffinityPREMIUM1.74
IndulgenceJOY1.67
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.46
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for JanSport
CountryShare
United States29.2%
United Kingdom6.1%
Brazil5.8%

See JanSport audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does JanSport have in United States?

JanSport has an estimated audience of 896,351 people in United States, concentrated in California and Florida.

What is the gender split and age of JanSport fans?

59.4% of JanSport fans are female, 40.6% are male, with an average age of 37.3 years.

Which brands do JanSport fans like most?

JanSport fans show strongest brand affinity for The North Face (7.14×), Macy's (2.57×), and Nordstrom rack (2.58×) over the country average.

Where do JanSport fans live in United States?

JanSport fans in United States are most concentrated in California (reach 252,990), Florida (reach 119,576), and Texas (reach 118,795). These three regions account for the largest share of the active audience.

What other brands do JanSport fans also like?

Beyond JanSport itself, the audience over-indexes on Macy's (2.57×), Nordstrom rack (2.58×), Camping (1.86×), and Nordstrom (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JanSport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.