Rascasse Audience Intelligence

Dooney & Bourke Target Market in United States

A data profile of the people who buy, follow and care about Dooney & Bourke in United States — modelled from more than twelve digital signal sources. Dooney & Bourke has an estimated audience of 809,391 people in United States.

#11among Bags and accessories in United States#2806among Brand in United States#1067in Fashion & Accessoires

The average Dooney & Bourke fan in United States is 42.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include QVC, Married At First Sight, Shoe Carnival, with strongest over-indexing on QVC (9.65× the country average).

Demographically, the Dooney & Bourke audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dooney & Bourke fan in United States is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dooney & Bourke profile in United States.

Audience size
809K
in United States
Gender
83.9%♀
16.1% male
Age
42.3
average years
Country rank
#27258
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dooney & Bourke

83.9% are female, 16.1% are male, average age 42.3.

Fig. 02

Gender split

83.9%
Female
16.1%
Male
Demographic split for Dooney & Bourke audience in United States
MetricValue
Female83.9%
Male16.1%
Average age42.3
Estimated audience size809,391
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Dooney & Bourke audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Dooney & Bourke audience comes from United States.

Worldwide audience distribution share by country for Dooney & Bourke
CountryShare
United States85.3%
Japan4.3%
Mexico1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dooney & Bourke audience in United States is strongest.

Fig. 05

Top regions by affinity

Dooney & Bourke customers by region in United States
#RegionReachAffinity×
01Mississippi~20K2.67×
02Connecticut~20K1.94×
03Florida~100K1.77×
04Alabama~20K1.47×
05Louisiana~20K1.47×
06Texas~100K1.42×
07Missouri~20K1.30×
08Georgia~30K1.28×
09Nevada~10K1.24×
10Virginia~20K1.21×
11South Carolina~10K1.16×
12Delaware~2K1.12×
13Maine~3K1.11×
14Tennessee~20K1.10×
15Kentucky~10K1.09×
16Illinois~30K1.07×
17Maryland~10K1.07×
18Arkansas~7K1.06×
19Oklahoma~9K1.04×
20Arizona~20K1.03×
21Pennsylvania~30K1.01×
22California~90K0.99×
23Indiana~10K0.99×
24Ohio~20K0.98×
25West Virginia~4K0.96×
26Rhode Island~2K0.96×
27North Carolina~20K0.94×
28New Mexico~4K0.94×
29Alaska~2K0.94×
30Kansas~6K0.92×
31Hawaii~3K0.92×
32New Jersey~20K0.91×
33New Hampshire~3K0.91×
34Vermont~1K0.91×
35New York~40K0.90×
36North Dakota~1K0.89×
37Michigan~20K0.88×
38South Dakota~2K0.87×
39Washington, District of Columbia~2K0.86×
40Montana~2K0.86×
41Oregon~8K0.82×
42Nebraska~3K0.81×
43Washington~10K0.80×
44Idaho~3K0.80×
45Massachusetts~10K0.78×
46Iowa~5K0.75×
47Wisconsin~9K0.74×
48Colorado~9K0.73×
49Utah~5K0.71×
50Minnesota~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Dooney & Bourke, United States
0.65×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dooney & Bourke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dooney & Bourke audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV33.00×
02Stampin' Up!Shopping26.46×
03America First Credit UnionBusiness & Career11.08×
04Shoe CarnivalFashion & Accessoires9.68×
05QVCMovies & TV9.65×
06Key FoodShopping8.37×
07La Roche-PosayBeauty & Wellness8.35×
08Stitch!Movies & TV7.21×
09Tory BurchFashion & Accessoires5.13×
10Michael KorsFashion & Accessoires3.66×
11BirkenstockFashion & Accessoires3.48×
12Discount storesShopping2.90×
13Nordstrom rackFashion & Accessoires2.86×
14High schoolBusiness & Career2.33×
15Hobby LobbyHome & Garden2.14×
16TMZInternet & Social Media2.12×
17Shopping mallsShopping2.09×
18HandbagsFashion & Accessoires2.05×
19Black Friday (shopping)Shopping2.05×
20IKEAHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dooney & Bourke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dooney & Bourke audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.81×
CreativityOPEN1.62×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dooney & Bourke audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
Early Adopter MentalityPOWER0.73×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dooney & Bourke's target market in United States?

Dooney & Bourke's target market in United States covers an estimated 809,391 people, concentrated in Texas and Florida.

02

What is the gender split and age of Dooney & Bourke customers?

83.9% of the Dooney & Bourke audience are female, 16.1% are male, with an average age of 42.3 years.

03

Which brands do Dooney & Bourke fans like most?

Dooney & Bourke fans show strongest brand affinity for QVC (9.65×), Married At First Sight (33×), and Shoe Carnival (9.68×) over the country average.

04

Where do Dooney & Bourke fans live in United States?

Dooney & Bourke fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dooney & Bourke fans also like?

Beyond Dooney & Bourke itself, the audience over-indexes on Married At First Sight (33×), Shoe Carnival (9.68×), Stampin' Up! (26.46×), and Tory Burch (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dooney & Bourke audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dooney & Bourke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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