Dooney & Bourke Audience in United States

Dooney & Bourke logo

Dooney & Bourke has an estimated audience of 807,409 people in United States. 83.9% are female, 16.1% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Mothercare, Product design, Elsword, Fairy godmother, Goop.

The average Dooney & Bourke fan in United States is 42.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mothercare, Product design, Elsword, with strongest over-indexing on Mothercare (11.2× the country average). Demographically, the Dooney & Bourke audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Dooney & Bourke fans

Demographic split for Dooney & Bourke audience in United States
MetricValue
Female83.9%
Male16.1%
Average age42.3
Estimated audience size807,409

Audience persona

The typical Dooney & Bourke fan in United States is more female, around 42.3 years old, with strong Creativity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Dooney & Bourke in United States
RegionReachAffinity
Texas100,3891.45×
California95,5441.08×
Florida78,1151.43×
New York42,2650.94×
Georgia34,0331.37×
Illinois31,2751.16×
Pennsylvania29,9201.1×
Ohio25,8191.04×
North Carolina23,4940.97×
Virginia22,8461.16×
Michigan19,5130.92×
New Jersey19,4550.95×
Missouri18,1661.4×
Tennessee18,0131.11×
Louisiana16,4891.58×
Indiana16,4001.11×
Arizona16,3380.99×
Alabama16,2381.44×
Maryland15,5851.12×
Connecticut15,0151.85×
Mississippi14,8502.23×
South Carolina14,4651.19×
Washington13,1030.81×
Massachusetts12,4260.78×
Kentucky12,0071.19×
Nevada10,5621.35×
Oklahoma10,0411.12×
Colorado8,7790.69×
Wisconsin8,0360.66×
Arkansas7,8791.18×
Oregon7,4920.81×
Minnesota6,8860.6×
Kansas5,3290.84×
Utah4,2240.58×
Iowa4,0860.61×
New Mexico3,4730.86×
Maine3,3961.17×
West Virginia3,1060.83×
Hawaii2,9850.86×
Delaware2,7671.24×
Nebraska2,6850.66×
New Hampshire2,6510.83×
Rhode Island2,4720.96×
Idaho2,3560.58×
Washington, District of Columbia1,9120.79×
Montana1,3030.58×
North Dakota1,0200.62×
Alaska9410.54×
Vermont8250.58×
South Dakota8100.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dooney & Bourke audience
BrandAffinityCategory
Mothercare11.2×Kids & Family
Product design6.11×Business & Career
Elsword22.5×Games
Fairy godmother8.58×Literature
Goop5.95×Internet & Social Media
Governor of Michigan8.21×Politics & Society
Cherish (group)11.6×Music & Radio
headspace9.74×Health
Hardik Pandya15.32×Sports
Cam Ward3.4×Sports
Pro-Ject3.57×Music & Radio
Women's empowerment3.55×Politics & Society
Wok5.35×Food & Beverages
National Paralympic Committee18.93×Sports
Google Home4.7×Technology & Electronics
Harlow8.05×Travel & Leisure
Grace Slick5.77×Music & Radio
Mathcore5.25×Music & Radio
Iron Man (film)2.99×Movies & TV
TV Fanatic6.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dooney & Bourke audience
TraitClusterScore
CreativityOPEN1.6
Design AffinityPREMIUM1.42
Price SensitivityPREMIUM1.4
IndulgenceJOY1.33
Healthy LifestyleBALANCE1.2
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Dooney & Bourke
CountryShare
United States85.4%
Japan4.3%
Mexico1.5%

See Dooney & Bourke audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Dooney & Bourke have in United States?

Dooney & Bourke has an estimated audience of 807,409 people in United States, concentrated in Texas and California.

What is the gender split and age of Dooney & Bourke fans?

83.9% of Dooney & Bourke fans are female, 16.1% are male, with an average age of 42.3 years.

Which brands do Dooney & Bourke fans like most?

Dooney & Bourke fans show strongest brand affinity for Mothercare (11.2×), Product design (6.11×), and Elsword (22.5×) over the country average.

Where do Dooney & Bourke fans live in United States?

Dooney & Bourke fans in United States are most concentrated in Texas (reach 100,389), California (reach 95,544), and Florida (reach 78,115). These three regions account for the largest share of the active audience.

What other brands do Dooney & Bourke fans also like?

Beyond Dooney & Bourke itself, the audience over-indexes on Product design (6.11×), Elsword (22.5×), Fairy godmother (8.58×), and Goop (5.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dooney & Bourke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.