Rascasse Audience Intelligence

American Tourister Target Market in United States

A data profile of the people who buy, follow and care about American Tourister in United States — modelled from more than twelve digital signal sources. American Tourister has an estimated audience of 648,205 people in United States.

#14among Bags and accessories in United States#3227among Brand in United States#1183in Fashion & Accessoires

The average American Tourister fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Tourister profile in United States.

Audience size
648K
in United States
Gender
63.8%♀
36.2% male
Age
39.6
average years
Country rank
#31347
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Tourister

63.8% are female, 36.2% are male, average age 39.6.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for American Tourister audience in United States
MetricValue
Female63.8%
Male36.2%
Average age39.6
Estimated audience size648,205
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the American Tourister audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4919%
50+20%
Fig. 04

Worldwide distribution

15.5%

of the worldwide American Tourister audience comes from United States.

Worldwide audience distribution share by country for American Tourister
CountryShare
India19.0%
United States15.5%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Tourister audience in United States is strongest.

Fig. 05

Top regions by affinity

American Tourister customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K1.57×
02New Jersey~20K1.48×
03Rhode Island~3K1.45×
04New York~50K1.43×
05Washington, District of Columbia~3K1.38×
06California~90K1.24×
07Florida~50K1.21×
08Illinois~30K1.18×
09Virginia~20K1.14×
10Washington~10K1.14×
11Hawaii~3K1.14×
12Alaska~2K1.12×
13Texas~60K1.11×
14Maryland~10K1.11×
15Connecticut~7K1.10×
16Nevada~7K1.06×
17North Carolina~20K1.05×
18Pennsylvania~20K1.04×
19Georgia~20K1.04×
20Michigan~20K1.02×
21North Dakota~1K1.01×
22New Hampshire~3K1.00×
23Delaware~2K1.00×
24Indiana~10K0.97×
25Minnesota~9K0.95×
26Oregon~7K0.95×
27Tennessee~10K0.94×
28Colorado~10K0.94×
29Arizona~10K0.93×
30Kansas~5K0.93×
31South Dakota~1K0.93×
32Iowa~5K0.92×
33Maine~2K0.92×
34Wisconsin~9K0.91×
35Vermont~1K0.91×
36Missouri~9K0.90×
37Nebraska~3K0.90×
38Ohio~20K0.89×
39South Carolina~9K0.88×
40Arkansas~5K0.88×
41West Virginia~3K0.88×
42Alabama~8K0.87×
43Montana~2K0.87×
44Louisiana~7K0.86×
45Kentucky~7K0.86×
46Utah~5K0.86×
47Idaho~3K0.84×
48Oklahoma~6K0.82×
49Mississippi~4K0.82×
50New Mexico~3K0.82×
Fig. 06

Affinity by region

Affinity by region — American Tourister, United States
0.82×1.00×1.57×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Tourister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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