Shinola Audience in United States

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Shinola has an estimated audience of 740,841 people in United States. 46.6% are female, 53.4% are male, average age 43.8. Top regions: Michigan, California, New York. Top brand affinities: Tesla Model X, Luxury Watches, Kia Sportage, Watchmaker, Tissot.

The average Shinola fan in United States is 43.8 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, New York. Top brand affinities include Tesla Model X, Luxury Watches, Kia Sportage, with strongest over-indexing on Tesla Model X (24.1× the country average). Demographically, the Shinola audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Shinola fans

Demographic split for Shinola audience in United States
MetricValue
Female46.6%
Male53.4%
Average age43.8
Estimated audience size740,841

Audience persona

The typical Shinola fan in United States is balanced, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tesla Model X.

Top regions in United States

Top regions ranked by reach for Shinola in United States
RegionReachAffinity
Michigan210,51410.87×
California78,5370.96×
New York53,3011.29×
Illinois50,0022.03×
Texas47,4590.75×
Florida31,2440.62×
Ohio27,5981.21×
Virginia20,4771.13×
Pennsylvania20,0770.8×
Massachusetts19,9811.37×
New Jersey15,1140.8×
Georgia15,0640.66×
Colorado14,6641.26×
North Carolina14,6110.66×
Washington12,7450.86×
Indiana12,4880.92×
Maryland11,8560.93×
Tennessee11,2560.76×
Arizona10,4590.69×
Minnesota10,0620.95×
Wisconsin8,4470.76×
Washington, District of Columbia8,1613.66×
Missouri7,9340.66×
Connecticut7,4241×
South Carolina6,9380.62×
Oregon6,4190.76×
Kentucky5,8280.63×
Louisiana5,0080.52×
Alabama4,6340.45×
Nevada4,5360.63×
Oklahoma4,4380.54×
Kansas3,5080.6×
Iowa3,2940.54×
Arkansas3,2760.54×
Utah3,2340.49×
Hawaii2,7840.87×
Mississippi2,2500.37×
New Hampshire2,1520.74×
Maine2,0320.77×
Nebraska1,9380.52×
New Mexico1,8600.5×
West Virginia1,8150.53×
Idaho1,6890.45×
Rhode Island1,6780.71×
Montana1,3000.63×
Delaware1,1840.58×
Vermont1,0710.82×
Alaska6970.44×
South Dakota5990.35×
North Dakota5490.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shinola audience
BrandAffinityCategory
Tesla Model X24.1×Cars & Mobility
Luxury Watches16.25×Fashion & Accessoires
Kia Sportage24.64×Cars & Mobility
Watchmaker13.81×Fashion & Accessoires
Tissot17.3×Fashion & Accessoires
Panerai13.47×Fashion & Accessoires
Houston Astros5.54×Sports
Nordstrom2.75×Shopping
Warby Parker8.78×Fashion & Accessoires
Ski resort4.57×Travel & Leisure
Honda HR-V16.43×Cars & Mobility
Tory Burch4.77×Fashion & Accessoires
TAG Heuer8.68×Fashion & Accessoires
Chrono2416.27×Shopping
DC Shoes10.78×Fashion & Accessoires
Zenith13.18×Fashion & Accessoires
Longines12.07×Fashion & Accessoires
Seiko10.59×Fashion & Accessoires
paul smith12.02×Fashion & Accessoires
Designer clothing3.82×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shinola audience
TraitClusterScore
Luxury OrientationPREMIUM7.61
Design AffinityPREMIUM2.93
IndulgenceJOY1.94
SustainabilityBALANCE1.81
Early Adopter MentalityPOWER1.75
Sports ActivityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Shinola
CountryShare
United States86.9%
Canada2.4%
Mexico1.5%

See Shinola audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Shinola have in United States?

Shinola has an estimated audience of 740,841 people in United States, concentrated in Michigan and California.

What is the gender split and age of Shinola fans?

46.6% of Shinola fans are female, 53.4% are male, with an average age of 43.8 years.

Which brands do Shinola fans like most?

Shinola fans show strongest brand affinity for Tesla Model X (24.1×), Luxury Watches (16.25×), and Kia Sportage (24.64×) over the country average.

Where do Shinola fans live in United States?

Shinola fans in United States are most concentrated in Michigan (reach 210,514), California (reach 78,537), and New York (reach 53,301). These three regions account for the largest share of the active audience.

What other brands do Shinola fans also like?

Beyond Shinola itself, the audience over-indexes on Luxury Watches (16.25×), Kia Sportage (24.64×), Watchmaker (13.81×), and Tissot (17.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shinola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.