Major Crimes Audience in United States

Major Crimes has an estimated audience of 557,564 people in United States. 65.0% are female, 35.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Matthew McConaughey, Sharon Osbourne, Maxi-Cosi, Group buying, Gordon Ramsey.

The average Major Crimes fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matthew McConaughey, Sharon Osbourne, Maxi-Cosi, with strongest over-indexing on Matthew McConaughey (61.05× the country average). Demographically, the Major Crimes audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Major Crimes fans

Demographic split for Major Crimes audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.8
Estimated audience size557,564

Audience persona

The typical Major Crimes fan in United States is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Matthew McConaughey.

Top regions in United States

Top regions ranked by reach for Major Crimes in United States
RegionReachAffinity
California44,6500.73×
Texas43,3650.9×
Florida35,2460.93×
New York23,0440.74×
Ohio21,6961.26×
Pennsylvania19,7351.05×
North Carolina19,5031.16×
Illinois18,2070.98×
Georgia16,8340.98×
Michigan15,6731.07×
Virginia13,0480.96×
Arizona12,7601.12×
Tennessee12,6671.13×
Indiana12,2291.2×
Missouri12,2241.36×
New Jersey11,7180.83×
South Carolina10,6501.27×
Wisconsin10,1681.21×
Washington9,8350.88×
Maryland9,2730.97×
Minnesota9,0541.13×
Alabama8,8641.14×
Massachusetts8,6630.79×
Kentucky8,5391.22×
Louisiana8,4361.17×
Oklahoma7,8381.27×
Colorado7,1360.81×
Oregon6,2810.98×
Mississippi5,6931.24×
Kansas5,6291.28×
Arkansas5,5571.21×
Iowa5,4831.19×
Nevada5,2150.97×
Connecticut4,4920.8×
Utah3,6580.73×
New Mexico3,5801.28×
West Virginia2,9871.15×
Nebraska2,8601.02×
Idaho2,8071×
New Hampshire1,9030.87×
Maine1,7950.9×
Hawaii1,6280.68×
South Dakota1,4251.11×
Delaware1,3720.89×
Rhode Island1,2990.73×
Montana1,1780.76×
Washington, District of Columbia1,0180.61×
Alaska9670.81×
North Dakota8990.78×
Wyoming8381.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major Crimes audience
BrandAffinityCategory
Matthew McConaughey61.05×Movies & TV
Sharon Osbourne20×Movies & TV
Maxi-Cosi45.77×Kids & Family
Group buying20×Shopping
Gordon Ramsey12.5×Food & Beverages
Snapped9.27×Movies & TV
Kia Sportage16.34×Cars & Mobility
Fine Wine & Good Spirits15.41×Shopping
Capital One2.79×Business & Career
Indeed.com2.73×Business & Career
Sheryl Crow16.61×Music & Radio
Chloe Sevigny19.8×Movies & TV
Houston Astros5.45×Sports
Google Maps2.45×Internet & Social Media
Hobby Lobby2.35×Home & Garden
Google News3.52×News
Baby food4.12×Kids & Family
Diane Keaton3.56×Movies & TV
Child development4.3×Business & Career
Peaky Blinders (TV series)6.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major Crimes audience
TraitClusterScore
CreativityOPEN1.23
Design AffinityPREMIUM1.23
PatriotismCONSERVATISM1.22
Price SensitivityPREMIUM1.21
Social Media UsageJOY1.16
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Major Crimes
CountryShare
United States59.0%
Italy9.2%
Germany4.4%

See Major Crimes audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Major Crimes have in United States?

Major Crimes has an estimated audience of 557,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Major Crimes fans?

65.0% of Major Crimes fans are female, 35.0% are male, with an average age of 40.8 years.

Which brands do Major Crimes fans like most?

Major Crimes fans show strongest brand affinity for Matthew McConaughey (61.05×), Sharon Osbourne (20×), and Maxi-Cosi (45.77×) over the country average.

Where do Major Crimes fans live in United States?

Major Crimes fans in United States are most concentrated in California (reach 44,650), Texas (reach 43,365), and Florida (reach 35,246). These three regions account for the largest share of the active audience.

What other brands do Major Crimes fans also like?

Beyond Major Crimes itself, the audience over-indexes on Sharon Osbourne (20×), Maxi-Cosi (45.77×), Group buying (20×), and Gordon Ramsey (12.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major Crimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.