Rascasse Audience Intelligence

Major Crimes Audience in United States

A data profile of the people who buy, follow and care about Major Crimes in United States — modelled from more than twelve digital signal sources. Major Crimes has an estimated audience of 615,788 people in United States.

#632among TV series in United States#2780among Movie / TV Show / Series in United States#6026in Movies & TV

The average Major Crimes fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew McConaughey, Sharon Osbourne, Maxi-Cosi, with strongest over-indexing on Matthew McConaughey (30.4× the country average).

Demographically, the Major Crimes audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major Crimes fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Matthew McConaughey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major Crimes profile in United States.

Audience size
616K
in United States
Gender
65.0%♀
35.0% male
Age
40.8
average years
Country rank
#32295
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major Crimes viewers

65.0% are female, 35.0% are male, average age 40.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Major Crimes audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.8
Estimated audience size615,788
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Major Crimes audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3919%
40-4914%
50+28%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Major Crimes audience comes from United States.

Worldwide audience distribution share by country for Major Crimes
CountryShare
United States62.5%
Italy6.3%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major Crimes audience in United States is strongest.

Fig. 05

Top regions by affinity

Major Crimes fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.27×
02Arkansas~6K1.25×
03Missouri~10K1.24×
04Kentucky~9K1.24×
05South Carolina~10K1.23×
06Oklahoma~7K1.21×
07West Virginia~3K1.20×
08Kansas~5K1.19×
09New Mexico~3K1.19×
10Alabama~9K1.18×
11Ohio~20K1.15×
12North Carolina~20K1.15×
13Tennessee~10K1.14×
14Wisconsin~9K1.13×
15Iowa~5K1.13×
16Indiana~10K1.12×
17Louisiana~8K1.09×
18Arizona~10K1.07×
19Idaho~3K1.06×
20Maine~2K1.06×
21South Dakota~1K1.04×
22Michigan~10K1.03×
23Minnesota~8K1.03×
24Delaware~2K1.03×
25Nebraska~3K1.01×
26Georgia~20K0.99×
27Oregon~6K0.99×
28New Hampshire~2K0.98×
29Pennsylvania~20K0.96×
30Virginia~10K0.95×
31Montana~1K0.94×
32Maryland~9K0.93×
33Alaska~1K0.93×
34Washington~10K0.92×
35Vermont<1K0.92×
36Texas~40K0.90×
37Florida~30K0.90×
38Nevada~5K0.90×
39Illinois~20K0.89×
40North Dakota~1K0.88×
41Rhode Island~2K0.85×
42Connecticut~5K0.84×
43Hawaii~2K0.82×
44Colorado~7K0.81×
45Utah~4K0.81×
46Massachusetts~9K0.79×
47New Jersey~10K0.77×
48California~40K0.73×
49New York~20K0.71×
50Washington, District of Columbia~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Major Crimes, United States
0.67×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major Crimes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major Crimes audience
#·InterestCategoryAffinity×
01Maxi-CosiKids & Family43.28×
02Matthew McConaugheyMovies & TV30.40×
03Chloe SevignyMovies & TV28.42×
04Exploding KittensGames25.64×
05Sharon OsbourneMovies & TV20.00×
06Personal CreationsKids & Family20.00×
07Group buyingShopping16.50×
08SnappedMovies & TV15.54×
09Gordon RamseyFood & Beverages14.27×
10Fine Wine & Good SpiritsShopping12.97×
11QVCMovies & TV9.74×
12Peaky Blinders (TV series)Movies & TV7.53×
13Weather forecastingHome & Garden6.01×
14FedExBusiness & Career5.93×
15Discount storesShopping3.82×
16Mortgage loansBusiness & Career3.02×
17Shopping mallsShopping2.81×
18PinterestInternet & Social Media2.78×
19Pizza HutFood & Beverages2.58×
20McDonald'sFood & Beverages2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major Crimes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major Crimes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major Crimes audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Early Adopter MentalityPOWER0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major Crimes have in United States?

Major Crimes has an estimated audience of 615,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major Crimes viewers?

65.0% of Major Crimes fans are female, 35.0% are male, with an average age of 40.8 years.

03

Which brands do Major Crimes fans like most?

Major Crimes fans show strongest brand affinity for Matthew McConaughey (30.4×), Sharon Osbourne (20×), and Maxi-Cosi (43.28×) over the country average.

04

Where do Major Crimes fans live in United States?

Major Crimes fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Major Crimes fans also like?

Beyond Major Crimes itself, the audience over-indexes on Sharon Osbourne (20×), Maxi-Cosi (43.28×), QVC (9.74×), and Snapped (15.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Major Crimes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major Crimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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