Sóley Audience in United States
Sóley has an estimated audience of 268,407 people in United States. 60.2% are female, 39.8% are male, average age 38.3. Top brand affinities: Christina Ricci, Indeed.com, Google Maps, DuckDuckGo, Google News.
Top brand affinities include Christina Ricci, Indeed.com, Google Maps, with strongest over-indexing on Christina Ricci (34.47× the country average). Demographically, the Sóley audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Tradition, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sóley fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.3 |
| Estimated audience size | 268,407 |
Audience persona
The typical Sóley fan in United States is more female, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Christina Ricci.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christina Ricci | 34.47× | Movies & TV |
| Indeed.com | 6.51× | Business & Career |
| Google Maps | 6.01× | Internet & Social Media |
| DuckDuckGo | 13.27× | Internet & Social Media |
| Google News | 6.65× | News |
| Apple Store | 7.36× | Shopping |
| Enterprise Rent-A-Car | 5.46× | Cars & Mobility |
| StubHub | 7.89× | Travel & Leisure |
| Julie Andrews | 12.33× | Movies & TV |
| Colin Farrell | 15.17× | Movies & TV |
| Giant Food | 12.52× | Food & Beverages |
| Jollibee | 8.63× | Food & Beverages |
| Google Earth | 7.84× | Internet & Social Media |
| Unique Gifts | 6.65× | Shopping |
| Alexandra Daddario | 7.88× | Movies & TV |
| Alan Tudyk | 12.27× | Movies & TV |
| Capital One | 2.89× | Business & Career |
| Novak Djokovic | 9.65× | Sports |
| Thingiverse | 11× | Arts & Culture |
| Hair Extensions | 4.13× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Mindfulness | BALANCE | 1.15 |
| Creativity | OPEN | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Individualism | JOY | 1.1 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| United Kingdom | 8.6% |
| Colombia | 7.4% |
See Sóley audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sóley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.