Natural Soap Audience in United States

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Natural Soap has an estimated audience of 633,534 people in United States. 55.4% are female, 44.6% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Secret Garden (TV series), Google Maps, Indeed.com, Kendra Scott, US Open (tennis).

The average Natural Soap fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Secret Garden (TV series), Google Maps, Indeed.com, with strongest over-indexing on Secret Garden (TV series) (77.9× the country average). Demographically, the Natural Soap audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Natural Soap fans

Demographic split for Natural Soap audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.8
Estimated audience size633,534

Audience persona

The typical Natural Soap fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Secret Garden (TV series).

Top regions in United States

Top regions ranked by reach for Natural Soap in United States
RegionReachAffinity
California63,8930.92×
Texas54,9001.01×
Florida53,6421.25×
New York39,4231.11×
Georgia29,4921.51×
North Carolina27,6841.45×
Pennsylvania25,2831.19×
Ohio23,8051.22×
Illinois22,0361.04×
New Jersey17,8011.1×
Virginia17,6481.14×
Michigan17,0831.03×
Tennessee15,0091.18×
South Carolina12,9881.36×
Massachusetts12,0940.97×
Maryland11,7691.08×
Indiana11,7511.02×
Alabama11,2801.27×
Arizona11,2750.87×
Louisiana11,0641.35×
Washington10,5990.83×
Missouri10,2311×
Colorado9,3200.93×
Wisconsin9,0140.95×
Minnesota8,0070.88×
Kentucky7,7900.98×
Oklahoma7,0141×
Connecticut6,7981.07×
Oregon6,7610.93×
Mississippi6,6661.28×
Arkansas6,0541.16×
Nevada5,7240.93×
Utah5,0410.89×
Kansas4,8010.96×
Iowa3,7000.71×
Idaho2,9930.94×
New Mexico2,7970.88×
West Virginia2,7520.93×
Nebraska2,6640.84×
Hawaii2,4810.91×
New Hampshire2,0660.83×
Washington, District of Columbia1,9191.01×
Maine1,7500.77×
Montana1,5430.88×
Delaware1,5250.87×
Rhode Island1,4600.72×
South Dakota1,1030.75×
North Dakota9710.75×
Wyoming9401×
Alaska8540.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural Soap audience
BrandAffinityCategory
Secret Garden (TV series)77.9×Movies & TV
Google Maps6.47×Internet & Social Media
Indeed.com6×Business & Career
Kendra Scott14.13×Fashion & Accessoires
US Open (tennis)12.25×Sports
Tim Hortons26×Food & Beverages
Google News6.53×News
DuckDuckGo10.05×Internet & Social Media
Alexandra Daddario11.34×Movies & TV
Unique Gifts9.07×Shopping
Apple Store8.4×Shopping
Discount Tire6.38×Shopping
Enterprise Rent-A-Car6.09×Cars & Mobility
Circle K6.86×Shopping
Tennis Express38.21×Shopping
Kérastase17.13×Beauty & Wellness
Shailene Woodley15.89×Movies & TV
Casetify16.84×Technology & Electronics
Planet Fitness3.71×Sports
StubHub8.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural Soap audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
TravellingTHRILL1.67
Design AffinityPREMIUM1.45
DIY MentalityTHRILL1.35
Quality AwarenessPREMIUM1.31
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Natural Soap
CountryShare
United States35.0%
Japan11.8%
United Kingdom6.1%

See Natural Soap audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Natural Soap have in United States?

Natural Soap has an estimated audience of 633,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural Soap fans?

55.4% of Natural Soap fans are female, 44.6% are male, with an average age of 31.8 years.

Which brands do Natural Soap fans like most?

Natural Soap fans show strongest brand affinity for Secret Garden (TV series) (77.9×), Google Maps (6.47×), and Indeed.com (6×) over the country average.

Where do Natural Soap fans live in United States?

Natural Soap fans in United States are most concentrated in California (reach 63,893), Texas (reach 54,900), and Florida (reach 53,642). These three regions account for the largest share of the active audience.

What other brands do Natural Soap fans also like?

Beyond Natural Soap itself, the audience over-indexes on Google Maps (6.47×), Indeed.com (6×), Kendra Scott (14.13×), and US Open (tennis) (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.