Rascasse Audience Intelligence

Natural Soap Audience in United States

A data profile of the people who buy, follow and care about Natural Soap in United States — modelled from more than twelve digital signal sources. Natural Soap has an estimated audience of 633,534 people in United States.

#14among Body in United States#10432among Topic in United States#368in Beauty & Wellness

The average Natural Soap fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include US Open (tennis), Discount Tire, Secret Garden (TV series), with strongest over-indexing on US Open (tennis) (20× the country average).

Demographically, the Natural Soap audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural Soap fan in United States is more female, around 31.8 years old, with strong Convenience Orientation tendencies and a notable affinity for US Open (tennis).

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural Soap profile in United States.

Audience size
634K
in United States
Gender
55.4%♀
44.6% male
Age
31.8
average years
Country rank
#31786
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural Soap fans

55.4% are female, 44.6% are male, average age 31.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Natural Soap audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.8
Estimated audience size633,534
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Natural Soap audience in United States
Age bracketShare%
16-1943%
20-2919%
30-3914%
40-4913%
50+10%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Natural Soap audience comes from United States.

Worldwide audience distribution share by country for Natural Soap
CountryShare
United States35.0%
Japan11.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural Soap audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural Soap fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.32×
02Louisiana~10K1.26×
03Mississippi~7K1.25×
04North Carolina~20K1.24×
05Alabama~10K1.24×
06South Carolina~10K1.23×
07Tennessee~10K1.13×
08Arkansas~6K1.12×
09Ohio~20K1.10×
10Florida~50K1.09×
11Virginia~20K1.09×
12Maryland~10K1.09×
13Pennsylvania~20K1.07×
14West Virginia~3K1.06×
15New York~40K1.04×
16Michigan~20K1.04×
17Indiana~10K1.03×
18Kentucky~8K1.03×
19Connecticut~7K1.03×
20Kansas~5K1.03×
21New Jersey~20K1.02×
22Missouri~10K1.02×
23Oklahoma~7K1.01×
24Maine~2K1.00×
25Montana~2K0.99×
26Idaho~3K0.98×
27Alaska~1K0.97×
28Delaware~2K0.96×
29Texas~50K0.95×
30Illinois~20K0.95×
31Wisconsin~9K0.95×
32Oregon~7K0.95×
33New Hampshire~2K0.95×
34New Mexico~3K0.94×
35Rhode Island~2K0.94×
36North Dakota~1K0.94×
37Hawaii~3K0.93×
38Washington, District of Columbia~2K0.93×
39Vermont~1K0.93×
40Massachusetts~10K0.92×
41Arizona~10K0.91×
42Nebraska~3K0.91×
43South Dakota~1K0.91×
44Utah~5K0.90×
45Nevada~5K0.89×
46Colorado~9K0.88×
47California~60K0.87×
48Washington~10K0.87×
49Minnesota~8K0.87×
50Iowa~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Natural Soap, United States
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural Soap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural Soap audience
#·InterestCategoryAffinity×
01Lisa EldridgeBeauty & Wellness67.52×
02Tennis ExpressShopping54.99×
03Secret Garden (TV series)Movies & TV48.54×
04Dial (soap)Beauty & Wellness33.14×
05malwarebytesTechnology & Electronics27.58×
06US Open (tennis)Sports20.00×
07Ready Player OneMovies & TV20.00×
08Maria SharapovaSports20.00×
09KérastaseBeauty & Wellness17.19×
10The Truman ShowMovies & TV16.71×
11Discount TireShopping12.40×
12Giant FoodFood & Beverages11.36×
13The Championships, WimbledonSports11.17×
14Best WesternTravel & Leisure10.72×
15Unique GiftsShopping8.46×
16Internal Revenue ServiceBusiness & Career8.31×
17CandleHome & Garden6.46×
18Robert RedfordMovies & TV4.61×
19DiaryKids & Family4.07×
20FedExBusiness & Career3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural Soap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural Soap audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.80×
TravellingTHRILL1.70×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural Soap audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Sports ActivityPOWER0.96×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural Soap have in United States?

Natural Soap has an estimated audience of 633,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural Soap fans?

55.4% of Natural Soap fans are female, 44.6% are male, with an average age of 31.8 years.

03

Which brands do Natural Soap fans like most?

Natural Soap fans show strongest brand affinity for US Open (tennis) (20×), Discount Tire (12.4×), and Secret Garden (TV series) (48.54×) over the country average.

04

Where do Natural Soap fans live in United States?

Natural Soap fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Natural Soap fans also like?

Beyond Natural Soap itself, the audience over-indexes on Discount Tire (12.4×), Secret Garden (TV series) (48.54×), Tennis Express (54.99×), and Lisa Eldridge (67.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Natural Soap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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