O'Charley's Audience in United States

O'Charley's logo

O'Charley's has an estimated audience of 442,213 people in United States. 59.5% are female, 40.5% are male, average age 46.7. Top regions: Tennessee, Ohio, Kentucky. Top brand affinities: Torchy's Tacos, Sizzler, Wahlburgers, Little Caesars, Steak 'n Shake.

The average O'Charley's fan in United States is 46.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Ohio, Kentucky. Top brand affinities include Torchy's Tacos, Sizzler, Wahlburgers, with strongest over-indexing on Torchy's Tacos (141.46× the country average). Demographically, the O'Charley's audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of O'Charley's fans

Demographic split for O'Charley's audience in United States
MetricValue
Female59.5%
Male40.5%
Average age46.7
Estimated audience size442,213

Audience persona

The typical O'Charley's fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Torchy's Tacos.

Top regions in United States

Top regions ranked by reach for O'Charley's in United States
RegionReachAffinity
Tennessee90,24510.17×
Ohio78,8135.79×
Kentucky50,2139.06×
Georgia45,5283.34×
Indiana28,3383.51×
South Carolina20,9223.14×
Virginia20,4521.9×
North Carolina17,4251.31×
Florida11,8600.4×
Mississippi11,1103.05×
Alabama9,8001.59×
Illinois7,6740.52×
Pennsylvania6,9120.46×
Texas6,6990.18×
Missouri5,6390.79×
West Virginia3,5821.74×
California2,8910.06×
New York2,6390.11×
Louisiana2,2590.4×
Michigan1,9720.17×
Maryland1,6360.22×
Arkansas1,2880.35×
Arizona8480.09×
Colorado8010.11×
Massachusetts7710.09×
New Jersey7510.07×
Wisconsin6620.1×
Washington6080.07×
Oklahoma5940.12×
Kansas4840.14×
Minnesota4340.07×
Iowa4250.12×
Nevada3960.09×
Oregon3130.06×
Washington, District of Columbia2950.22×
Connecticut2550.06×
Utah2250.06×
Nebraska1920.09×
Hawaii1660.09×
New Mexico1350.06×
New Hampshire1300.07×
Maine1260.08×
Delaware1130.09×
South Dakota1100.11×
Rhode Island1100.08×
Idaho1100.05×
Alaska1090.11×
North Dakota1080.12×
Montana1030.08×
Vermont930.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for O'Charley's audience
BrandAffinityCategory
Torchy's Tacos141.46×Food & Beverages
Sizzler67.91×Food & Beverages
Wahlburgers76.16×Food & Beverages
Little Caesars8.72×Food & Beverages
Steak 'n Shake23.19×Food & Beverages
Root beer44.5×Food & Beverages
Golden Corral12.78×Food & Beverages
LongHorn Steakhouse8.61×Food & Beverages
Shipley Do-Nuts26.27×Food & Beverages
Five Guys8.82×Food & Beverages
Dollar General4.76×Shopping
Carrabba's Italian Grill17.64×Food & Beverages
Logan's Roadhouse22.53×Food & Beverages
Whataburger6.69×Food & Beverages
Burger King4.43×Food & Beverages
Jack in the Box6.92×Food & Beverages
Fuddruckers27.92×Food & Beverages
Smashburger27.46×Food & Beverages
Texas Roadhouse3.95×Food & Beverages
White Castle (restaurant)11.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by O'Charley's audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
Price SensitivityPREMIUM1.48
Community OrientationOPEN1.46
Career OrientationPOWER1.43
Convenience OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for O'Charley's
CountryShare
United States93.5%
China3.0%
United Kingdom0.5%

See O'Charley's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does O'Charley's have in United States?

O'Charley's has an estimated audience of 442,213 people in United States, concentrated in Tennessee and Ohio.

What is the gender split and age of O'Charley's fans?

59.5% of O'Charley's fans are female, 40.5% are male, with an average age of 46.7 years.

Which brands do O'Charley's fans like most?

O'Charley's fans show strongest brand affinity for Torchy's Tacos (141.46×), Sizzler (67.91×), and Wahlburgers (76.16×) over the country average.

Where do O'Charley's fans live in United States?

O'Charley's fans in United States are most concentrated in Tennessee (reach 90,245), Ohio (reach 78,813), and Kentucky (reach 50,213). These three regions account for the largest share of the active audience.

What other brands do O'Charley's fans also like?

Beyond O'Charley's itself, the audience over-indexes on Sizzler (67.91×), Wahlburgers (76.16×), Little Caesars (8.72×), and Steak 'n Shake (23.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Charley's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.