Rascasse Audience Intelligence

O'Charley's Target Market in United States

A data profile of the people who buy, follow and care about O'Charley's in United States — modelled from more than twelve digital signal sources. O'Charley's has an estimated audience of 422,931 people in United States.

#131among Restaurants in United States#4173among Brand in United States#2128in Food & Beverages

The average O'Charley's fan in United States is 46.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Ohio, Kentucky.

Top brand affinities include Torchy's Tacos, Sizzler, Wahlburgers, with strongest over-indexing on Torchy's Tacos (141.46× the country average).

Demographically, the O'Charley's audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical O'Charley's fan in United States is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Torchy's Tacos.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the O'Charley's profile in United States.

Audience size
423K
in United States
Gender
59.5%♀
40.5% male
Age
46.7
average years
Country rank
#40338
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of O'Charley's

59.5% are female, 40.5% are male, average age 46.7.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for O'Charley's audience in United States
MetricValue
Female59.5%
Male40.5%
Average age46.7
Estimated audience size422,931
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the O'Charley's audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4921%
50+42%
Fig. 04

Worldwide distribution

93.0%

of the worldwide O'Charley's audience comes from United States.

Worldwide audience distribution share by country for O'Charley's
CountryShare
United States93.0%
China3.1%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the O'Charley's audience in United States is strongest.

Fig. 05

Top regions by affinity

O'Charley's customers by region in United States
#RegionReachAffinity×
01Tennessee~90K9.95×
02Kentucky~50K9.15×
03Ohio~70K5.43×
04Indiana~30K3.49×
05Mississippi~10K3.12×
06Georgia~40K3.11×
07South Carolina~20K2.36×
08Virginia~20K1.85×
09West Virginia~3K1.69×
10Alabama~10K1.56×
11North Carolina~20K1.17×
12Montana~1K0.91×
13South Dakota<1K0.91×
14Alaska<1K0.91×
15North Dakota<1K0.91×
16Vermont<1K0.91×
17Idaho~2K0.90×
18Maine~1K0.90×
19Rhode Island~1K0.90×
20Hawaii~2K0.89×
21New Hampshire~2K0.89×
22Delaware~1K0.88×
23New Mexico~2K0.87×
24Missouri~6K0.86×
25Nebraska~2K0.83×
26Utah~3K0.82×
27Connecticut~3K0.78×
28Oregon~4K0.77×
29Washington, District of Columbia~1K0.76×
30Iowa~3K0.73×
31Kansas~2K0.71×
32Oklahoma~3K0.69×
33Nevada~3K0.69×
34Minnesota~4K0.68×
35Arkansas~2K0.68×
36Wisconsin~4K0.62×
37Louisiana~4K0.62×
38Washington~5K0.60×
39Illinois~8K0.57×
40Arizona~5K0.57×
41Colorado~4K0.57×
42Massachusetts~5K0.56×
43Pennsylvania~8K0.55×
44New Jersey~6K0.49×
45Maryland~4K0.49×
46Florida~10K0.47×
47Michigan~5K0.45×
48New York~8K0.32×
49California~10K0.29×
50Texas~10K0.28×
Fig. 06

Affinity by region

Affinity by region — O'Charley's, United States
0.28×1.00×9.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the O'Charley's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for O'Charley's audience
#·InterestCategoryAffinity×
01Torchy's TacosFood & Beverages141.46×
02WahlburgersFood & Beverages76.16×
03SizzlerFood & Beverages67.91×
04Root beerFood & Beverages44.50×
05Maggiano's Little ItalyFood & Beverages34.58×
06Shipley Do-NutsFood & Beverages26.27×
07Steak 'n ShakeFood & Beverages23.19×
08Logan's RoadhouseFood & Beverages22.53×
09Carrabba's Italian GrillFood & Beverages17.64×
10Golden CorralFood & Beverages12.78×
11Culver'sFood & Beverages11.52×
12Five GuysFood & Beverages8.82×
13Little CaesarsFood & Beverages8.72×
14LongHorn SteakhouseFood & Beverages8.61×
15Denny'sFood & Beverages8.35×
16Raising Cane's Chicken FingersFood & Beverages7.78×
17Jack in the BoxFood & Beverages6.92×
18WhataburgerFood & Beverages6.69×
19Dollar GeneralShopping4.76×
20Burger KingFood & Beverages4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the O'Charley's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by O'Charley's audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Community OrientationOPEN1.28×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by O'Charley's audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
MindfulnessBALANCE0.85×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is O'Charley's's target market in United States?

O'Charley's's target market in United States covers an estimated 422,931 people, concentrated in Tennessee and Ohio.

02

What is the gender split and age of O'Charley's customers?

59.5% of the O'Charley's audience are female, 40.5% are male, with an average age of 46.7 years.

03

Which brands do O'Charley's fans like most?

O'Charley's fans show strongest brand affinity for Torchy's Tacos (141.46×), Sizzler (67.91×), and Wahlburgers (76.16×) over the country average.

04

Where do O'Charley's fans live in United States?

O'Charley's fans in United States are most concentrated in Tennessee (reach ~90K), Ohio (reach ~70K), and Kentucky (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do O'Charley's fans also like?

Beyond O'Charley's itself, the audience over-indexes on Sizzler (67.91×), Wahlburgers (76.16×), Maggiano's Little Italy (34.58×), and Culver's (11.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for O'Charley's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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