Held der Steine Audience in Germany
Held der Steine has an estimated audience of 353,266 people in Germany. 67.1% are female, 32.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Legoland, Lego Creator, Lego, Lego Star Wars, Lego Technic.
The average Held der Steine fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Legoland, Lego Creator, Lego, with strongest over-indexing on Legoland (15.63× the country average). Demographically, the Held der Steine audience skews more female with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Held der Steine fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.3 |
| Estimated audience size | 353,266 |
Audience persona
The typical Held der Steine fan in Germany is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Legoland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,667 | 1.15× |
| Bayern | 101,233 | 1.05× |
| Baden-Württemberg | 92,174 | 1.12× |
| Hessen | 79,060 | 1.73× |
| Niedersachsen | 63,750 | 1.09× |
| Rheinland-Pfalz | 36,813 | 1.22× |
| Sachsen | 33,683 | 1.14× |
| Schleswig-Holstein | 24,508 | 1.14× |
| Berlin | 22,568 | 0.84× |
| Brandenburg | 14,817 | 0.79× |
| Thüringen | 13,179 | 0.86× |
| Hamburg | 12,334 | 0.91× |
| Sachsen-Anhalt | 11,358 | 0.73× |
| Mecklenburg-Vorpommern | 7,350 | 0.64× |
| Saarland | 6,035 | 0.82× |
| Bremen | 3,925 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legoland | 15.63× | Travel & Leisure |
| Lego Creator | 47.23× | Kids & Family |
| Lego | 6.72× | Kids & Family |
| Lego Star Wars | 17.35× | Kids & Family |
| Lego Technic | 16.94× | Kids & Family |
| Lego Minecraft | 18.66× | Kids & Family |
| Batman | 3.35× | Movies & TV |
| Harry Potter | 1.95× | Movies & TV |
| Lego City | 12.41× | Kids & Family |
| Lieferando.de | 2.06× | Food & Beverages |
| TikTok | 1.52× | Internet & Social Media |
| Winona Ryder | 4.76× | Movies & TV |
| Dungeons & Dragons | 6.81× | Games |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Obi (store) | 1.61× | Shopping |
| Lego Mindstorms | 14.79× | Kids & Family |
| Lego Duplo | 8.05× | Kids & Family |
| Superman | 2.01× | Movies & TV |
| Lego Ninjago | 9.58× | Kids & Family |
| Lego Batman | 11.37× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.24 |
| DIY Mentality | THRILL | 1.38 |
| Social Media Usage | JOY | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.3% |
| Austria | 6.0% |
| Switzerland | 4.2% |
See Held der Steine audiences in other countries
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Frequently asked questions
How many fans does Held der Steine have in Germany?
Held der Steine has an estimated audience of 353,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Held der Steine fans?
67.1% of Held der Steine fans are female, 32.9% are male, with an average age of 36.3 years.
Which brands do Held der Steine fans like most?
Held der Steine fans show strongest brand affinity for Legoland (15.63×), Lego Creator (47.23×), and Lego (6.72×) over the country average.
Where do Held der Steine fans live in Germany?
Held der Steine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,667), Bayern (reach 101,233), and Baden-Württemberg (reach 92,174). These three regions account for the largest share of the active audience.
What other brands do Held der Steine fans also like?
Beyond Held der Steine itself, the audience over-indexes on Lego Creator (47.23×), Lego (6.72×), Lego Star Wars (17.35×), and Lego Technic (16.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Held der Steine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.