Rascasse Audience Intelligence

Big Little Lies (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Big Little Lies (TV series) in Germany — modelled from more than twelve digital signal sources. Big Little Lies (TV series) has an estimated audience of 286,696 people in Germany.

#1094among Movie / TV Show / Series in Germany#3012in Movies & TV

The average Big Little Lies (TV series) fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The White Lotus, Yvonne Strahovski, Meryl Streep, with strongest over-indexing on The White Lotus (98.24× the country average).

Demographically, the Big Little Lies (TV series) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big Little Lies (TV series) fan in Germany is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for The White Lotus.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Little Lies (TV series) profile in Germany.

Audience size
287K
in Germany
Gender
70.9%♀
29.1% male
Age
40.1
average years
Country rank
#17926
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Little Lies (TV series) viewers

70.9% are female, 29.1% are male, average age 40.1.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Big Little Lies (TV series) audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age40.1
Estimated audience size286,696
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Big Little Lies (TV series) audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Big Little Lies (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Big Little Lies (TV series)
CountryShare
United States32.9%
United Kingdom8.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Little Lies (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big Little Lies (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.62×
02Hamburg~8K1.40×
03Hessen~20K1.12×
04Nordrhein-Westfalen~70K1.11×
05Bremen~3K1.11×
06Schleswig-Holstein~10K1.04×
07Bayern~40K1.02×
08Niedersachsen~30K0.96×
09Rheinland-Pfalz~10K0.96×
10Brandenburg~8K0.94×
11Saarland~3K0.93×
12Baden-Württemberg~30K0.88×
13Sachsen~10K0.81×
14Sachsen-Anhalt~6K0.79×
15Thüringen~5K0.74×
16Mecklenburg-Vorpommern~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Big Little Lies (TV series), Germany
0.71×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Little Lies (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Little Lies (TV series) audience
#·InterestCategoryAffinity×
01The White LotusMovies & TV98.24×
02Rome (TV series)Movies & TV95.79×
03Yvonne StrahovskiMovies & TV86.97×
04Six Feet Under (TV series)Movies & TV86.03×
05This Is Us (TV series)Movies & TV71.58×
06Beverly Hills, 90210Movies & TV67.49×
07YouTube RedMovies & TV64.65×
08Kerry WashingtonMovies & TV62.52×
09Luther (TV series)Movies & TV59.36×
10Joaquin PhoenixMovies & TV58.57×
11Meryl StreepMovies & TV56.15×
12Little WomenMovies & TV54.64×
13Kristen BellMovies & TV42.13×
14Revenge (TV series)Movies & TV38.82×
15The Handmaid's Tale (film)Movies & TV37.00×
16Anthony HopkinsMovies & TV36.54×
17Kate WinsletMovies & TV35.11×
18Mckenna GraceMovies & TV31.26×
19Chris Evans (actor)Movies & TV31.26×
20Tom HanksMovies & TV27.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Little Lies (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Little Lies (TV series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
Design AffinityPREMIUM1.34×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Little Lies (TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
DIY MentalityTHRILL0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Little Lies (TV series) have in Germany?

Big Little Lies (TV series) has an estimated audience of 286,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Big Little Lies (TV series) viewers?

70.9% of Big Little Lies (TV series) fans are female, 29.1% are male, with an average age of 40.1 years.

03

Which brands do Big Little Lies (TV series) fans like most?

Big Little Lies (TV series) fans show strongest brand affinity for The White Lotus (98.24×), Yvonne Strahovski (86.97×), and Meryl Streep (56.15×) over the country average.

04

Where do Big Little Lies (TV series) fans live in Germany?

Big Little Lies (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Big Little Lies (TV series) fans also like?

Beyond Big Little Lies (TV series) itself, the audience over-indexes on Yvonne Strahovski (86.97×), Meryl Streep (56.15×), This Is Us (TV series) (71.58×), and Joaquin Phoenix (58.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Big Little Lies (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Big Little Lies (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →