Big Little Lies (TV series) Audience in Germany
Big Little Lies (TV series) has an estimated audience of 268,371 people in Germany. 70.9% are female, 29.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The White Lotus, The White Lotus, Yvonne Strahovski, Meryl Streep, Kate Winslet.
The average Big Little Lies (TV series) fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The White Lotus, The White Lotus, Yvonne Strahovski, with strongest over-indexing on The White Lotus (59.72× the country average). Demographically, the Big Little Lies (TV series) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Big Little Lies (TV series) fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.1 |
| Estimated audience size | 268,371 |
Audience persona
The typical Big Little Lies (TV series) fan in Germany is more female, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The White Lotus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,083 | 1.14× |
| Bayern | 45,806 | 1.06× |
| Baden-Württemberg | 32,800 | 0.9× |
| Niedersachsen | 24,405 | 0.94× |
| Hessen | 24,069 | 1.18× |
| Berlin | 21,313 | 1.78× |
| Rheinland-Pfalz | 12,860 | 0.96× |
| Sachsen | 10,482 | 0.8× |
| Schleswig-Holstein | 10,141 | 1.05× |
| Hamburg | 9,070 | 1.5× |
| Brandenburg | 7,515 | 0.9× |
| Sachsen-Anhalt | 5,031 | 0.72× |
| Thüringen | 4,587 | 0.67× |
| Saarland | 2,844 | 0.86× |
| Bremen | 2,514 | 1.1× |
| Mecklenburg-Vorpommern | 2,328 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The White Lotus | 59.72× | Movies & TV |
| The White Lotus | 98.24× | Movies & TV |
| Yvonne Strahovski | 86.97× | Movies & TV |
| Meryl Streep | 56.15× | Movies & TV |
| Kate Winslet | 35.11× | Movies & TV |
| This Is Us (TV series) | 71.58× | Movies & TV |
| Joaquin Phoenix | 58.57× | Movies & TV |
| Rome (TV series) | 95.79× | Movies & TV |
| Beverly Hills, 90210 | 67.49× | Movies & TV |
| Anthony Hopkins | 36.54× | Movies & TV |
| Kristen Bell | 42.13× | Movies & TV |
| Ginny And Georgia | 20.06× | Movies & TV |
| Mckenna Grace | 31.26× | Movies & TV |
| Tom Hanks | 27.85× | Movies & TV |
| Kerry Washington | 62.52× | Movies & TV |
| Little Women | 54.64× | Movies & TV |
| Luther (TV series) | 59.36× | Movies & TV |
| YouTube Red | 64.65× | Movies & TV |
| Chris Evans (actor) | 31.26× | Movies & TV |
| Revenge (TV series) | 38.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Sustainability | BALANCE | 1.7 |
| Career Orientation | POWER | 1.64 |
| Sports Activity | POWER | 1.38 |
| Creativity | OPEN | 1.34 |
| Spirituality | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| United Kingdom | 8.1% |
| Canada | 4.8% |
See Big Little Lies (TV series) audiences in other countries
- Big Little Lies (TV series) — United States
- Big Little Lies (TV series) — United Kingdom
- Big Little Lies (TV series) — France
- Big Little Lies (TV series) — Italy
- Big Little Lies (TV series) — Spain
- Big Little Lies (TV series) — Brazil
- Big Little Lies (TV series) — Japan
- Big Little Lies (TV series) — South Korea
- Big Little Lies (TV series) — India
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Big Little Lies (TV series) have in Germany?
Big Little Lies (TV series) has an estimated audience of 268,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big Little Lies (TV series) fans?
70.9% of Big Little Lies (TV series) fans are female, 29.1% are male, with an average age of 40.1 years.
Which brands do Big Little Lies (TV series) fans like most?
Big Little Lies (TV series) fans show strongest brand affinity for The White Lotus (59.72×), The White Lotus (98.24×), and Yvonne Strahovski (86.97×) over the country average.
Where do Big Little Lies (TV series) fans live in Germany?
Big Little Lies (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,083), Bayern (reach 45,806), and Baden-Württemberg (reach 32,800). These three regions account for the largest share of the active audience.
What other brands do Big Little Lies (TV series) fans also like?
Beyond Big Little Lies (TV series) itself, the audience over-indexes on The White Lotus (98.24×), Yvonne Strahovski (86.97×), Meryl Streep (56.15×), and Kate Winslet (35.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big Little Lies (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.