BookBub Audience in United States

BookBub logo

BookBub has an estimated audience of 632,028 people in United States. 74.6% are female, 25.4% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, Goop, Vocal harmony, Holt Renfrew, Harvey Mudd College.

The average BookBub fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, Goop, Vocal harmony, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the BookBub audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of BookBub fans

Demographic split for BookBub audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.8
Estimated audience size632,028

Audience persona

The typical BookBub fan in United States is more female, around 38.8 years old, with strong Creativity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for BookBub in United States
RegionReachAffinity
California45,3260.65×
Florida43,1731.01×
Texas39,6940.73×
New York27,8930.79×
Pennsylvania20,8110.98×
North Carolina19,4941.03×
Ohio17,3570.89×
Georgia17,2860.89×
Illinois17,2090.82×
Michigan17,0111.03×
Tennessee14,9811.18×
Massachusetts14,9631.2×
Virginia14,1110.92×
New Jersey12,6300.79×
Missouri12,1261.19×
Washington11,9300.94×
Indiana10,4150.9×
Arizona10,1870.79×
Wisconsin9,9221.04×
South Carolina9,7571.03×
Minnesota9,7041.07×
Colorado9,6090.96×
Oregon8,9531.24×
Alabama8,8161×
Maryland8,7160.8×
Kentucky8,0581.02×
Oklahoma7,4721.06×
Arkansas7,3931.42×
Louisiana6,5770.81×
Iowa6,4461.24×
Connecticut6,0650.96×
Kansas5,6411.13×
Mississippi5,2951.02×
Utah5,0820.9×
Nevada4,3080.7×
Idaho4,1041.29×
Nebraska3,4341.08×
West Virginia3,2621.11×
New Hampshire3,1531.27×
Maine3,1261.38×
New Mexico3,0550.96×
Montana1,9561.12×
Delaware1,8701.07×
Rhode Island1,8220.91×
Hawaii1,6970.62×
South Dakota1,5711.08×
Vermont1,5711.42×
North Dakota1,2760.98×
Alaska1,1690.86×
Washington, District of Columbia1,1080.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BookBub audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Goop10.92×Internet & Social Media
Vocal harmony6.83×Music & Radio
Holt Renfrew20×Shopping
Harvey Mudd College27.83×Business & Career
Lindy Hop12.4×Music & Radio
College of the Holy Cross18.49×Business & Career
Governor of Michigan8.78×Politics & Society
Bell Helmets20×Cars & Mobility
Grinch3.93×Movies & TV
La Jolla8.88×Travel & Leisure
Fairy godmother7.13×Literature
Nebraska Cornhuskers football3.33×Sports
Grace Slick7.96×Music & Radio
headspace8.16×Health
Hipster7.74×Politics & Society
Tiffany Haddish4.06×Movies & TV
Cherish (group)8.25×Music & Radio
JDSU2.24×Business & Career
Mathcore5.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BookBub audience
TraitClusterScore
CreativityOPEN1.41
Design AffinityPREMIUM1.34
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.18
SpiritualityBALANCE1.15
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for BookBub
CountryShare
United States60.3%
United Kingdom12.0%
Canada6.8%

See BookBub audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does BookBub have in United States?

BookBub has an estimated audience of 632,028 people in United States, concentrated in California and Florida.

What is the gender split and age of BookBub fans?

74.6% of BookBub fans are female, 25.4% are male, with an average age of 38.8 years.

Which brands do BookBub fans like most?

BookBub fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Goop (10.92×), and Vocal harmony (6.83×) over the country average.

Where do BookBub fans live in United States?

BookBub fans in United States are most concentrated in California (reach 45,326), Florida (reach 43,173), and Texas (reach 39,694). These three regions account for the largest share of the active audience.

What other brands do BookBub fans also like?

Beyond BookBub itself, the audience over-indexes on Goop (10.92×), Vocal harmony (6.83×), Holt Renfrew (20×), and Harvey Mudd College (27.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BookBub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.