BookBub Audience in United States

BookBub has an estimated audience of 632,028 people in United States. 74.6% are female, 25.4% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Crazy, Stupid, Love., Books-A-Million, Wattpad, Google Maps, Capital One.

The average BookBub fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Crazy, Stupid, Love., Books-A-Million, Wattpad, with strongest over-indexing on Crazy, Stupid, Love. (383.34× the country average). Demographically, the BookBub audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of BookBub fans

Demographic split for BookBub audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.8
Estimated audience size632,028

Audience persona

The typical BookBub fan in United States is more female, around 38.8 years old, with strong Creativity tendencies and a notable affinity for Crazy, Stupid, Love..

Top regions in United States

Top regions ranked by reach for BookBub in United States
RegionReachAffinity
California45,3260.65×
Florida43,1731.01×
Texas39,6940.73×
New York27,8930.79×
Pennsylvania20,8110.98×
North Carolina19,4941.03×
Ohio17,3570.89×
Georgia17,2860.89×
Illinois17,2090.82×
Michigan17,0111.03×
Tennessee14,9811.18×
Massachusetts14,9631.2×
Virginia14,1110.92×
New Jersey12,6300.79×
Missouri12,1261.19×
Washington11,9300.94×
Indiana10,4150.9×
Arizona10,1870.79×
Wisconsin9,9221.04×
South Carolina9,7571.03×
Minnesota9,7041.07×
Colorado9,6090.96×
Oregon8,9531.24×
Alabama8,8161×
Maryland8,7160.8×
Kentucky8,0581.02×
Oklahoma7,4721.06×
Arkansas7,3931.42×
Louisiana6,5770.81×
Iowa6,4461.24×
Connecticut6,0650.96×
Kansas5,6411.13×
Mississippi5,2951.02×
Utah5,0820.9×
Nevada4,3080.7×
Idaho4,1041.29×
Nebraska3,4341.08×
West Virginia3,2621.11×
New Hampshire3,1531.27×
Maine3,1261.38×
New Mexico3,0550.96×
Montana1,9561.12×
Delaware1,8701.07×
Rhode Island1,8220.91×
Hawaii1,6970.62×
South Dakota1,5711.08×
Vermont1,5711.42×
North Dakota1,2760.98×
Alaska1,1690.86×
Washington, District of Columbia1,1080.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BookBub audience
BrandAffinityCategory
Crazy, Stupid, Love.383.34×Movies & TV
Books-A-Million61.65×Literature
Wattpad30.71×Internet & Social Media
Google Maps6.63×Internet & Social Media
Capital One5.61×Business & Career
Enterprise Rent-A-Car7.11×Cars & Mobility
ICloud10.48×Technology & Electronics
High School DxD27.83×Movies & TV
Beetlejuice5.2×Movies & TV
Diane Keaton6.53×Movies & TV
Eyes Wide Shut17.23×Movies & TV
Planet Fitness4.01×Sports
Apple Store7.83×Shopping
Google News5.81×News
Tom and Jerry17.33×Movies & TV
Kendra Scott10.25×Fashion & Accessoires
Indeed.com4×Business & Career
Anna Kendrick12.57×Movies & TV
Khan Academy7.55×Business & Career
Eva Green16.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BookBub audience
TraitClusterScore
CreativityOPEN1.41
Design AffinityPREMIUM1.34
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.18
SpiritualityBALANCE1.15
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for BookBub
CountryShare
United States60.3%
United Kingdom12.0%
Canada6.8%

See BookBub audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does BookBub have in United States?

BookBub has an estimated audience of 632,028 people in United States, concentrated in California and Florida.

What is the gender split and age of BookBub fans?

74.6% of BookBub fans are female, 25.4% are male, with an average age of 38.8 years.

Which brands do BookBub fans like most?

BookBub fans show strongest brand affinity for Crazy, Stupid, Love. (383.34×), Books-A-Million (61.65×), and Wattpad (30.71×) over the country average.

Where do BookBub fans live in United States?

BookBub fans in United States are most concentrated in California (reach 45,326), Florida (reach 43,173), and Texas (reach 39,694). These three regions account for the largest share of the active audience.

What other brands do BookBub fans also like?

Beyond BookBub itself, the audience over-indexes on Books-A-Million (61.65×), Wattpad (30.71×), Google Maps (6.63×), and Capital One (5.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BookBub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.