Rascasse Audience Intelligence

BookBub Target Market in United States

A data profile of the people who buy, follow and care about BookBub in United States — modelled from more than twelve digital signal sources. BookBub has an estimated audience of 638,823 people in United States.

#3262among Brand in United States#719in Literature

The average BookBub fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Crazy, Stupid, Love., Books-A-Million, High School DxD, with strongest over-indexing on Crazy, Stupid, Love. (393.39× the country average).

Demographically, the BookBub audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BookBub fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Crazy, Stupid, Love..

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BookBub profile in United States.

Audience size
639K
in United States
Gender
74.6%♀
25.4% male
Age
38.8
average years
Country rank
#31627
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BookBub

74.6% are female, 25.4% are male, average age 38.8.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for BookBub audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.8
Estimated audience size638,823
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the BookBub audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3914%
40-4919%
50+24%
Fig. 04

Worldwide distribution

60.5%

of the worldwide BookBub audience comes from United States.

Worldwide audience distribution share by country for BookBub
CountryShare
United States60.5%
United Kingdom12.3%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BookBub audience in United States is strongest.

Fig. 05

Top regions by affinity

BookBub customers by region in United States
#RegionReachAffinity×
01Maine~3K1.41×
02New Hampshire~3K1.34×
03Vermont~1K1.32×
04Idaho~4K1.27×
05Massachusetts~20K1.25×
06Arkansas~6K1.24×
07Oregon~9K1.22×
08Iowa~6K1.21×
09South Dakota~2K1.21×
10Missouri~10K1.15×
11Montana~2K1.15×
12Delaware~2K1.13×
13West Virginia~3K1.11×
14Kentucky~9K1.10×
15Nebraska~3K1.10×
16Kansas~5K1.09×
17Tennessee~10K1.08×
18Minnesota~10K1.06×
19Wisconsin~10K1.04×
20New Mexico~3K1.04×
21South Carolina~10K1.02×
22Alabama~9K1.01×
23Florida~40K0.99×
24Oklahoma~7K0.99×
25North Carolina~20K0.98×
26Pennsylvania~20K0.97×
27Michigan~20K0.97×
28Rhode Island~2K0.97×
29Alaska~1K0.97×
30Connecticut~6K0.96×
31North Dakota~1K0.96×
32Mississippi~5K0.95×
33Colorado~9K0.93×
34Georgia~20K0.90×
35Utah~5K0.90×
36Washington~10K0.89×
37Virginia~10K0.88×
38Ohio~20K0.86×
39Indiana~10K0.85×
40Arizona~10K0.82×
41Maryland~9K0.80×
42Louisiana~7K0.80×
43Illinois~20K0.78×
44New Jersey~10K0.78×
45New York~30K0.77×
46Nevada~5K0.74×
47Hawaii~2K0.72×
48Texas~40K0.71×
49Washington, District of Columbia~1K0.66×
50California~40K0.65×
Fig. 06

Affinity by region

Affinity by region — BookBub, United States
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BookBub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BookBub audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV393.39×
02Books-A-MillionLiterature90.88×
03High School DxDMovies & TV30.61×
04Eva GreenMovies & TV20.00×
05Rose LeslieMovies & TV20.00×
06Elizabeth DebickiMovies & TV20.00×
07AsurionBusiness & Career19.10×
08Key FoodShopping18.14×
09Paperless PostShopping17.36×
10Jim MorrisonMusic & Radio17.04×
11Alicia VikanderMovies & TV15.76×
12Gordon RamseyFood & Beverages15.71×
13James McAvoyMovies & TV15.39×
14Eyes Wide ShutMovies & TV14.00×
15Descendants (2015 film)Movies & TV13.84×
16Book discussion clubLiterature9.53×
17GoodreadsLiterature8.62×
18Barnes & NobleLiterature4.74×
19Diaper bagKids & Family4.36×
20Planet FitnessSports3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BookBub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BookBub audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
CreativityOPEN1.64×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BookBub audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BookBub's target market in United States?

BookBub's target market in United States covers an estimated 638,823 people, concentrated in California and Florida.

02

What is the gender split and age of BookBub customers?

74.6% of the BookBub audience are female, 25.4% are male, with an average age of 38.8 years.

03

Which brands do BookBub fans like most?

BookBub fans show strongest brand affinity for Crazy, Stupid, Love. (393.39×), Books-A-Million (90.88×), and High School DxD (30.61×) over the country average.

04

Where do BookBub fans live in United States?

BookBub fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BookBub fans also like?

Beyond BookBub itself, the audience over-indexes on Books-A-Million (90.88×), High School DxD (30.61×), Eva Green (20×), and Gordon Ramsey (15.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See BookBub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BookBub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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