One Hundred and One Dalmatians Audience in United States

One Hundred and One Dalmatians logo

One Hundred and One Dalmatians has an estimated audience of 296,788 people in United States. 70.2% are female, 29.8% are male, average age 35.8. Top regions: Michigan, California, Florida. Top brand affinities: Megamind, Ratatouille (film), Pocahontas (1995 film), Bambi, Dumbo.

The average One Hundred and One Dalmatians fan in United States is 35.8 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Florida. Top brand affinities include Megamind, Ratatouille (film), Pocahontas (1995 film), with strongest over-indexing on Megamind (69.88× the country average). Demographically, the One Hundred and One Dalmatians audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of One Hundred and One Dalmatians fans

Demographic split for One Hundred and One Dalmatians audience in United States
MetricValue
Female70.2%
Male29.8%
Average age35.8
Estimated audience size296,788

Audience persona

The typical One Hundred and One Dalmatians fan in United States is more female, around 35.8 years old, with strong Creativity tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for One Hundred and One Dalmatians in United States
RegionReachAffinity
Michigan47,0246.06×
California30,4040.93×
Florida24,2281.21×
Texas22,9440.9×
New York14,4380.87×
Pennsylvania9,3830.94×
Illinois8,8700.9×
Ohio8,7940.96×
New Jersey8,3091.1×
North Carolina7,9700.89×
Georgia7,6920.84×
Virginia5,9950.83×
Massachusetts5,9281.01×
Tennessee5,8200.98×
Indiana5,1260.95×
Washington4,8890.82×
Arizona4,4900.74×
Missouri4,3740.91×
Maryland4,1470.81×
Wisconsin4,1030.92×
Oklahoma3,9721.21×
Oregon3,9511.16×
Kentucky3,9331.06×
South Carolina3,8160.85×
Alabama3,7610.91×
Colorado3,7310.8×
Nevada3,7291.3×
Louisiana3,4040.89×
Minnesota3,2700.77×
Utah3,2491.22×
Arkansas2,5451.04×
Kansas2,4151.03×
Connecticut2,3810.8×
Mississippi2,2590.92×
Iowa2,0940.86×
Idaho1,5331.03×
New Mexico1,4240.96×
Nebraska1,1560.78×
West Virginia1,0230.74×
Montana9101.11×
New Hampshire8620.74×
Maine8320.78×
South Dakota7421.08×
Rhode Island7420.79×
Hawaii6620.52×
Delaware6480.79×
Alaska4990.79×
Washington, District of Columbia4800.54×
Vermont3910.75×
North Dakota3420.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One Hundred and One Dalmatians audience
BrandAffinityCategory
Megamind69.88×Movies & TV
Ratatouille (film)52.77×Movies & TV
Pocahontas (1995 film)68.38×Movies & TV
Bambi92.87×Movies & TV
Dumbo50.71×Movies & TV
Meet the Robinsons49.17×Movies & TV
Space Jam54.33×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Wreck-It Ralph31.74×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage28.18×Cars & Mobility
WALL-E25.16×Movies & TV
Once Upon a Time (TV series)19.76×Movies & TV
Toy Story (franchise)17.2×Movies & TV
Indoor soccer16.83×Sports
Income tax13.19×Business & Career
Night at the Museum20×Movies & TV
Harry Potter2.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One Hundred and One Dalmatians audience
TraitClusterScore
CreativityOPEN1.31
Price SensitivityPREMIUM1.31
Design AffinityPREMIUM1.21
Social Media UsageJOY1.19
Pet OwnershipJOY1.19
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for One Hundred and One Dalmatians
CountryShare
United States23.2%
Germany14.8%
Spain7.6%

See One Hundred and One Dalmatians audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does One Hundred and One Dalmatians have in United States?

One Hundred and One Dalmatians has an estimated audience of 296,788 people in United States, concentrated in Michigan and California.

What is the gender split and age of One Hundred and One Dalmatians fans?

70.2% of One Hundred and One Dalmatians fans are female, 29.8% are male, with an average age of 35.8 years.

Which brands do One Hundred and One Dalmatians fans like most?

One Hundred and One Dalmatians fans show strongest brand affinity for Megamind (69.88×), Ratatouille (film) (52.77×), and Pocahontas (1995 film) (68.38×) over the country average.

Where do One Hundred and One Dalmatians fans live in United States?

One Hundred and One Dalmatians fans in United States are most concentrated in Michigan (reach 47,024), California (reach 30,404), and Florida (reach 24,228). These three regions account for the largest share of the active audience.

What other brands do One Hundred and One Dalmatians fans also like?

Beyond One Hundred and One Dalmatians itself, the audience over-indexes on Ratatouille (film) (52.77×), Pocahontas (1995 film) (68.38×), Bambi (92.87×), and Dumbo (50.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One Hundred and One Dalmatians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.