Rascasse Audience Intelligence

One Hundred and One Dalmatians Audience in United States

A data profile of the people who buy, follow and care about One Hundred and One Dalmatians in United States — modelled from more than twelve digital signal sources. One Hundred and One Dalmatians has an estimated audience of 308,421 people in United States.

#211among Animation in United States#4281among Movie / TV Show / Series in United States#8634in Movies & TV

The average One Hundred and One Dalmatians fan in United States is 35.8 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Florida.

Top brand affinities include Indoor soccer, Megamind, Meet the Robinsons, with strongest over-indexing on Indoor soccer (206.04× the country average).

Demographically, the One Hundred and One Dalmatians audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical One Hundred and One Dalmatians fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Indoor soccer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One Hundred and One Dalmatians profile in United States.

Audience size
308K
in United States
Gender
70.2%♀
29.8% male
Age
35.8
average years
Country rank
#47656
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One Hundred and One Dalmatians viewers

70.2% are female, 29.8% are male, average age 35.8.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for One Hundred and One Dalmatians audience in United States
MetricValue
Female70.2%
Male29.8%
Average age35.8
Estimated audience size308,421
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the One Hundred and One Dalmatians audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3923%
40-4916%
50+12%
Fig. 04

Worldwide distribution

18.8%

of the worldwide One Hundred and One Dalmatians audience comes from United States.

Worldwide audience distribution share by country for One Hundred and One Dalmatians
CountryShare
United States18.8%
Germany18.3%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One Hundred and One Dalmatians audience in United States is strongest.

Fig. 05

Top regions by affinity

One Hundred and One Dalmatians fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~40K4.75×
02Oregon~5K1.32×
03Oklahoma~4K1.27×
04Vermont<1K1.27×
05Nevada~3K1.19×
06Utah~3K1.18×
07Florida~20K1.14×
08Kentucky~4K1.09×
09Idaho~2K1.09×
10Montana<1K1.07×
11Massachusetts~6K1.06×
12Arkansas~3K1.05×
13South Dakota<1K1.03×
14New Jersey~8K1.02×
15Wisconsin~5K1.02×
16Indiana~5K0.99×
17Pennsylvania~10K0.98×
18Mississippi~2K0.98×
19Kansas~2K0.98×
20Tennessee~6K0.97×
21Alaska<1K0.97×
22Alabama~4K0.96×
23Ohio~9K0.95×
24Missouri~5K0.95×
25Louisiana~4K0.95×
26New Mexico~1K0.95×
27California~30K0.94×
28Iowa~2K0.93×
29West Virginia~1K0.93×
30Delaware<1K0.93×
31North Dakota<1K0.92×
32Georgia~8K0.91×
33Nebraska~1K0.91×
34New Hampshire~1K0.91×
35Maine<1K0.91×
36Rhode Island<1K0.91×
37Illinois~9K0.90×
38South Carolina~4K0.90×
39Minnesota~4K0.89×
40Texas~20K0.88×
41North Carolina~8K0.87×
42Maryland~4K0.87×
43Washington~5K0.86×
44New York~10K0.85×
45Virginia~6K0.85×
46Arizona~5K0.84×
47Colorado~4K0.84×
48Connecticut~3K0.84×
49Hawaii~1K0.84×
50Washington, District of Columbia<1K0.81×
Fig. 06

Affinity by region

Affinity by region — One Hundred and One Dalmatians, United States
0.81×1.00×4.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One Hundred and One Dalmatians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One Hundred and One Dalmatians audience
#·InterestCategoryAffinity×
01Indoor soccerSports206.04×
02Meet the RobinsonsMovies & TV202.17×
03MegamindMovies & TV201.12×
04DumboMovies & TV122.63×
05Wreck-It RalphMovies & TV80.31×
06BambiMovies & TV78.31×
07Space JamMovies & TV58.69×
08Pocahontas (1995 film)Movies & TV54.14×
09The Princess and the FrogMovies & TV46.03×
10Ratatouille (film)Movies & TV42.54×
11Roald DahlLiterature37.94×
12WALL-EMovies & TV31.73×
13Night at the MuseumMovies & TV20.00×
14Once Upon a Time (TV series)Movies & TV17.02×
15Toy Story (franchise)Movies & TV14.91×
16FedExBusiness & Career3.99×
17SubwayFood & Beverages3.92×
18Pizza HutFood & Beverages3.89×
19McDonald'sFood & Beverages3.05×
20PinterestInternet & Social Media2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One Hundred and One Dalmatians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One Hundred and One Dalmatians audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
Price SensitivityPREMIUM1.59×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One Hundred and One Dalmatians audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.71×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One Hundred and One Dalmatians have in United States?

One Hundred and One Dalmatians has an estimated audience of 308,421 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of One Hundred and One Dalmatians viewers?

70.2% of One Hundred and One Dalmatians fans are female, 29.8% are male, with an average age of 35.8 years.

03

Which brands do One Hundred and One Dalmatians fans like most?

One Hundred and One Dalmatians fans show strongest brand affinity for Indoor soccer (206.04×), Megamind (201.12×), and Meet the Robinsons (202.17×) over the country average.

04

Where do One Hundred and One Dalmatians fans live in United States?

One Hundred and One Dalmatians fans in United States are most concentrated in Michigan (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do One Hundred and One Dalmatians fans also like?

Beyond One Hundred and One Dalmatians itself, the audience over-indexes on Megamind (201.12×), Meet the Robinsons (202.17×), Dumbo (122.63×), and Wreck-It Ralph (80.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for One Hundred and One Dalmatians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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