A data profile of the people who buy, follow and care about Virtue in Belgium — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 1,267,989 people in Belgium.
Virtue has an estimated audience of 1,267,989 people in Belgium. 64.9% are female, 35.1% are male, average age 40.4. Top brand affinities: HEMA, Disneyland, Fiction books, Boulanger, Patrick Bruel.
Top brand affinities include HEMA, Disneyland, Fiction books, with strongest over-indexing on HEMA (1.52× the country average).
Demographically, the Virtue audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Virtue fan in Belgium is more female, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for HEMA.
The key figures that characterise the Virtue profile in Belgium.
64.9% are female, 35.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.4 |
| Estimated audience size | 1,267,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Virtue audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland | Travel & Leisure | 1.83× | ||
| 02 | Patrick Bruel | Music & Radio | 1.83× | ||
| 03 | Baby food | Kids & Family | 1.83× | ||
| 04 | Weather forecasting | Home & Garden | 1.83× | ||
| 05 | Auchan | Shopping | 1.77× | ||
| 06 | Swarovski | Fashion & Accessoires | 1.74× | ||
| 07 | Film festival | Movies & TV | 1.74× | ||
| 08 | Stradivarius | Shopping | 1.64× | ||
| 09 | Boulanger | Shopping | 1.62× | ||
| 10 | Artificial nails | Beauty & Wellness | 1.61× | ||
| 11 | Child development | Business & Career | 1.60× | ||
| 12 | Board games | Games | 1.58× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 14 | Nail salon | Beauty & Wellness | 1.58× | ||
| 15 | Fantasy film | Movies & TV | 1.57× | ||
| 16 | Buddhism | Health | 1.53× | ||
| 17 | HEMA | Shopping | 1.52× | ||
| 18 | Fiction books | Literature | 1.52× | ||
| 19 | Diary | Kids & Family | 1.51× | ||
| 20 | Bookselling | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Mindfulness | BALANCE | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Sustainability | BALANCE | 0.95× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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