A data profile of the people who buy, follow and care about Virtue in Argentina — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 1,831,064 people in Argentina.
Virtue has an estimated audience of 1,831,064 people in Argentina. 65.0% are female, 35.0% are male, average age 37.8. Top brand affinities: Non-alcoholic beverage, Judaism, Breakfast television, Atheism, Altruism.
Top brand affinities include Non-alcoholic beverage, Judaism, Breakfast television, with strongest over-indexing on Non-alcoholic beverage (1.77× the country average).
Demographically, the Virtue audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Virtue fan in Argentina is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Virtue profile in Argentina.
65.0% are female, 35.0% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 37.8 |
| Estimated audience size | 1,831,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Virtue audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 02 | Altruism | Politics & Society | 1.77× | ||
| 03 | Milwaukee Brewers | Sports | 1.77× | ||
| 04 | Detroit Tigers | Sports | 1.77× | ||
| 05 | Pittsburgh Pirates | Sports | 1.77× | ||
| 06 | Kansas City Royals | Sports | 1.77× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 08 | Atlanta Braves | Sports | 1.77× | ||
| 09 | Bangkok Airways | Travel & Leisure | 1.77× | ||
| 10 | Colorado Rapids | Sports | 1.77× | ||
| 11 | 23andMe | Health | 1.77× | ||
| 12 | Optimism | Business & Career | 1.66× | ||
| 13 | God in Islam | Politics & Society | 1.66× | ||
| 14 | Atheism | Politics & Society | 1.56× | ||
| 15 | Breakfast television | Movies & TV | 1.55× | ||
| 16 | Online counseling | Health | 1.55× | ||
| 17 | Brainstorming | Business & Career | 1.54× | ||
| 18 | Buffy the Vampire Slayer | Movies & TV | 1.51× | ||
| 19 | Crowdsourcing | Business & Career | 1.51× | ||
| 20 | Judaism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Tradition | CONSERVATISM | 1.26× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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