The Hollywood Reporter Audience in United States

The Hollywood Reporter logo

The Hollywood Reporter has an estimated audience of 7,760,299 people in United States. 55.1% are female, 44.9% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: Israel, Stamp collecting, Goop, Bank account, Wok.

The average The Hollywood Reporter fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Stamp collecting, Goop, with strongest over-indexing on Israel (3.9× the country average). Demographically, the The Hollywood Reporter audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of The Hollywood Reporter fans

Demographic split for The Hollywood Reporter audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.7
Estimated audience size7,760,299

Audience persona

The typical The Hollywood Reporter fan in United States is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Hollywood Reporter in United States
RegionReachAffinity
California2,405,6602.82×
New York909,9772.1×
Texas502,1440.75×
Florida455,5870.87×
Illinois433,3701.68×
New Jersey316,2401.6×
Pennsylvania282,4371.08×
Georgia253,1331.06×
Massachusetts238,9921.56×
Ohio227,4510.95×
Washington203,6721.31×
Virginia202,7501.07×
North Carolina168,9270.72×
Maryland155,2281.16×
Arizona148,0380.93×
Michigan145,9180.72×
Connecticut120,3371.55×
Indiana119,2950.84×
South Carolina110,4340.95×
Wisconsin107,2470.92×
Colorado105,2440.86×
Minnesota99,6540.9×
Oregon97,9811.1×
Nevada95,6031.27×
Tennessee93,9820.6×
Missouri93,7860.75×
Louisiana84,8920.85×
Kentucky78,7530.81×
Utah73,5441.06×
Iowa55,6490.87×
Oklahoma53,8210.62×
Alabama47,7170.44×
Nebraska43,9871.13×
Idaho40,4461.04×
Kansas39,9100.65×
Mississippi39,0500.61×
Alaska37,9822.29×
Arkansas36,9620.58×
Washington, District of Columbia36,6431.57×
Maine28,9891.04×
West Virginia27,2590.75×
Hawaii26,3540.79×
New Mexico25,1970.65×
Rhode Island21,1510.86×
Delaware20,6250.96×
Vermont20,2751.49×
New Hampshire17,6620.58×
Montana11,3060.53×
South Dakota4,1300.23×
North Dakota3,5980.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hollywood Reporter audience
BrandAffinityCategory
Israel3.9×Travel & Leisure
Stamp collecting5.94×Home & Garden
Goop5×Internet & Social Media
Bank account2.32×Business & Career
Wok5.1×Food & Beverages
Jeep Grand Cherokee (WJ)4.84×Cars & Mobility
Natural rubber1.6×Cars & Mobility
Jezebel (film)5.26×Movies & TV
Grinch2.97×Movies & TV
Kazuo Ishiguro12.92×Literature
Google Photos1.76×Technology & Electronics
Isothermal process20.39×Business & Career
Home staging3.62×Home & Garden
Jeep Wagoneer3.94×Cars & Mobility
JamBase7.78×Music & Radio
AllJobs12.96×Business & Career
Jesse Plemons2.23×Movies & TV
Nebraska Cornhuskers football2.28×Sports
Kansas1.53×Travel & Leisure
Lulu 黃路梓茵1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hollywood Reporter audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
LGBTQ+ IdentityOPEN1.53
ExtroversionTHRILL1.51
Design AffinityPREMIUM1.38
SustainabilityBALANCE1.37
Sports ActivityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for The Hollywood Reporter
CountryShare
United States63.3%
United Kingdom7.3%
Canada4.8%

See The Hollywood Reporter audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hollywood Reporter have in United States?

The Hollywood Reporter has an estimated audience of 7,760,299 people in United States, concentrated in California and New York.

What is the gender split and age of The Hollywood Reporter fans?

55.1% of The Hollywood Reporter fans are female, 44.9% are male, with an average age of 42.7 years.

Which brands do The Hollywood Reporter fans like most?

The Hollywood Reporter fans show strongest brand affinity for Israel (3.9×), Stamp collecting (5.94×), and Goop (5×) over the country average.

Where do The Hollywood Reporter fans live in United States?

The Hollywood Reporter fans in United States are most concentrated in California (reach 2,405,660), New York (reach 909,977), and Texas (reach 502,144). These three regions account for the largest share of the active audience.

What other brands do The Hollywood Reporter fans also like?

Beyond The Hollywood Reporter itself, the audience over-indexes on Stamp collecting (5.94×), Goop (5×), Bank account (2.32×), and Wok (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hollywood Reporter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.