Rascasse Audience Intelligence

The Hollywood Reporter Audience in United States

A data profile of the people who buy, follow and care about The Hollywood Reporter in United States — modelled from more than twelve digital signal sources. The Hollywood Reporter has an estimated audience of 7,789,485 people in United States.

#122among Website / Newspaper / Magazine in United States#379in Movies & TV

The average The Hollywood Reporter fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vanessa Kirby, Morena Baccarin, Cats (musical), with strongest over-indexing on Vanessa Kirby (11.64× the country average).

Demographically, the The Hollywood Reporter audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hollywood Reporter fan in United States is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vanessa Kirby.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hollywood Reporter profile in United States.

Audience size
7.8M
in United States
Gender
55.1%♀
44.9% male
Age
42.7
average years
Country rank
#4559
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Hollywood Reporter

55.1% are female, 44.9% are male, average age 42.7.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for The Hollywood Reporter audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.7
Estimated audience size7,789,485
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the The Hollywood Reporter audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

63.4%

of the worldwide The Hollywood Reporter audience comes from United States.

Worldwide audience distribution share by country for The Hollywood Reporter
CountryShare
United States63.4%
United Kingdom7.2%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hollywood Reporter audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hollywood Reporter fans by region: top regions in United States
#RegionReachAffinity×
01California~2M2.61×
02Alaska~40K2.29×
03New York~900K2.10×
04Washington, District of Columbia~40K1.79×
05Illinois~400K1.62×
06Massachusetts~200K1.50×
07Connecticut~100K1.48×
08New Jersey~300K1.47×
09Maryland~200K1.39×
10Vermont~20K1.33×
11Washington~200K1.24×
12Nebraska~40K1.14×
13Nevada~80K1.12×
14Idaho~40K1.09×
15Virginia~200K1.06×
16Oregon~90K1.05×
17Georgia~200K1.03×
18South Carolina~100K1.03×
19Kansas~60K1.02×
20Pennsylvania~300K1.01×
21Maine~30K0.99×
22Louisiana~100K0.96×
23Delaware~20K0.96×
24Ohio~200K0.91×
25Wisconsin~100K0.91×
26Arizona~100K0.89×
27Utah~60K0.89×
28Rhode Island~20K0.89×
29Minnesota~100K0.86×
30Florida~400K0.85×
31Iowa~50K0.83×
32Indiana~100K0.82×
33Colorado~100K0.80×
34Hawaii~30K0.80×
35Missouri~100K0.78×
36New Mexico~30K0.78×
37Kentucky~70K0.76×
38West Virginia~30K0.75×
39Michigan~100K0.74×
40Texas~500K0.71×
41North Carolina~200K0.71×
42New Hampshire~20K0.71×
43Mississippi~40K0.69×
44Tennessee~100K0.66×
45Montana~10K0.64×
46Oklahoma~50K0.61×
47Arkansas~40K0.61×
48North Dakota~10K0.61×
49South Dakota~10K0.59×
50Alabama~60K0.54×
Fig. 06

Affinity by region

Affinity by region — The Hollywood Reporter, United States
0.54×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hollywood Reporter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hollywood Reporter audience
#·InterestCategoryAffinity×
01TVLineNews14.35×
02Kim CattrallMovies & TV11.84×
03EuroTripMovies & TV11.68×
04Vanessa KirbyMovies & TV11.64×
05TV GuideMovies & TV10.39×
06Morena BaccarinMovies & TV9.47×
07Mrs. DoubtfireMovies & TV9.35×
08Cats (musical)Music & Radio8.84×
09Regina HallMovies & TV8.20×
10Amanda SeyfriedMovies & TV7.44×
11Sacha Baron CohenMovies & TV7.42×
12Tribeca Film FestivalMovies & TV6.78×
13Tony AwardArts & Culture4.95×
14Winona RyderMovies & TV4.61×
15Music downloadTechnology & Electronics4.20×
16Diane KeatonMovies & TV3.44×
17Robert RedfordMovies & TV3.02×
18Game of ThronesMovies & TV2.28×
19Trader Joe'sShopping1.93×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hollywood Reporter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hollywood Reporter audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Design AffinityPREMIUM1.36×
TravellingTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hollywood Reporter audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Pet OwnershipJOY0.84×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hollywood Reporter have in United States?

The Hollywood Reporter has an estimated audience of 7,789,485 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Hollywood Reporter fans?

55.1% of The Hollywood Reporter fans are female, 44.9% are male, with an average age of 42.7 years.

03

Which brands do The Hollywood Reporter fans like most?

The Hollywood Reporter fans show strongest brand affinity for Vanessa Kirby (11.64×), Morena Baccarin (9.47×), and Cats (musical) (8.84×) over the country average.

04

Where do The Hollywood Reporter fans live in United States?

The Hollywood Reporter fans in United States are most concentrated in California (reach ~2M), New York (reach ~900K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Hollywood Reporter fans also like?

Beyond The Hollywood Reporter itself, the audience over-indexes on Morena Baccarin (9.47×), Cats (musical) (8.84×), Amanda Seyfried (7.44×), and TVLine (14.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Hollywood Reporter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hollywood Reporter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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