A data profile of the people who buy, follow and care about Tax law in Brazil — modelled from more than twelve digital signal sources. Tax law has an estimated audience of 6,155,138 people in Brazil.
Tax law has an estimated audience of 6,155,138 people in Brazil. 57.6% are female, 42.4% are male, average age 37.8. Top brand affinities: Medicine, Riachuelo, College, mulheres, Lojas Renner.
Top brand affinities include Medicine, Riachuelo, College, with strongest over-indexing on Medicine (1.53× the country average).
Demographically, the Tax law audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Tax law fan in Brazil is more female, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Tax law profile in Brazil.
57.6% are female, 42.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.8 |
| Estimated audience size | 6,155,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Tax law audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 33.1% |
| United States | 10.4% |
| Germany | 7.0% |
The strongest cross-interests of the Tax law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tax deduction | Politics & Society | 18.62× | ||
| 02 | Crime fiction | Literature | 3.21× | ||
| 03 | CVC Viagens | Travel & Leisure | 1.79× | ||
| 04 | True Detective | Movies & TV | 1.78× | ||
| 05 | Riachuelo | Shopping | 1.70× | ||
| 06 | XP Investimentos | Business & Career | 1.70× | ||
| 07 | Activism | Politics & Society | 1.67× | ||
| 08 | Stock market | Business & Career | 1.66× | ||
| 09 | mulheres | Movies & TV | 1.62× | ||
| 10 | Beleza na Web | Shopping | 1.61× | ||
| 11 | Lojas Renner | Fashion & Accessoires | 1.60× | ||
| 12 | Smart Fit | Sports | 1.58× | ||
| 13 | Nail art | Beauty & Wellness | 1.57× | ||
| 14 | Accounting | Business & Career | 1.56× | ||
| 15 | College | Business & Career | 1.54× | ||
| 16 | Lojas Americanas | Shopping | 1.54× | ||
| 17 | Medicine | Business & Career | 1.53× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Galinha Pintadinha | Movies & TV | 1.51× | ||
| 20 | JusBrasil | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.74× | |
| Patriotism | CONSERVATISM | 2.08× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tax law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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