Rascasse Audience Intelligence

Münchener Verein Target Market in Germany

A data profile of the people who buy, follow and care about Münchener Verein in Germany — modelled from more than twelve digital signal sources. Münchener Verein has an estimated audience of 310,198 people in Germany.

#2161among Brand in Germany#1152in Business & Career

The average Münchener Verein fan in Germany is 40.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tax advisor, Tagesschau, Transfermarkt, with strongest over-indexing on Tax advisor (24.08× the country average).

Demographically, the Münchener Verein audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Münchener Verein fan in Germany is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Tax advisor.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Münchener Verein profile in Germany.

Audience size
310K
in Germany
Gender
46.9%♀
53.1% male
Age
40.3
average years
Country rank
#16907
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Münchener Verein

46.9% are female, 53.1% are male, average age 40.3.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Münchener Verein audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age40.3
Estimated audience size310,198
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Münchener Verein audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Münchener Verein audience comes from Germany.

Worldwide audience distribution share by country for Münchener Verein
CountryShare
Germany90.9%
United States5.6%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Münchener Verein audience in Germany is strongest.

Fig. 05

Top regions by affinity

Münchener Verein customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.18×
02Sachsen~30K1.93×
03Thüringen~10K1.75×
04Rheinland-Pfalz~10K0.98×
05Baden-Württemberg~40K0.96×
06Hessen~20K0.94×
07Saarland~3K0.89×
08Hamburg~6K0.84×
09Nordrhein-Westfalen~50K0.81×
10Berlin~10K0.79×
11Brandenburg~7K0.76×
12Niedersachsen~20K0.72×
13Bremen~2K0.70×
14Mecklenburg-Vorpommern~4K0.69×
15Schleswig-Holstein~7K0.68×
16Sachsen-Anhalt~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Münchener Verein, Germany
0.67×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Münchener Verein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Münchener Verein audience
#·InterestCategoryAffinity×
01Tax advisorBusiness & Career24.08×
02JIRATechnology & Electronics7.17×
03Risk managementBusiness & Career3.55×
04Real propertyHome & Garden2.89×
05FocusNews2.30×
06TagesschauMovies & TV2.23×
07TransfermarktSports2.21×
08Efficient energy useTechnology & Electronics1.99×
09Deutsche BankBusiness & Career1.94×
10VolunteeringPolitics & Society1.90×
11CommerzbankBusiness & Career1.87×
12RTL TelevisionMovies & TV1.80×
13PostbankBusiness & Career1.77×
14InnovationBusiness & Career1.76×
15StuttgartTravel & Leisure1.75×
16DessertsFood & Beverages1.70×
17TattoosFashion & Accessoires1.68×
18Netto Marken-DiscountShopping1.55×
19Müller (company)Food & Beverages1.52×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Münchener Verein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Münchener Verein audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Career OrientationPOWER1.58×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Münchener Verein audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Sports ActivityPOWER0.78×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Münchener Verein's target market in Germany?

Münchener Verein's target market in Germany covers an estimated 310,198 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Münchener Verein customers?

46.9% of the Münchener Verein audience are female, 53.1% are male, with an average age of 40.3 years.

03

Which brands do Münchener Verein fans like most?

Münchener Verein fans show strongest brand affinity for Tax advisor (24.08×), Tagesschau (2.23×), and Transfermarkt (2.21×) over the country average.

04

Where do Münchener Verein fans live in Germany?

Münchener Verein fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Münchener Verein fans also like?

Beyond Münchener Verein itself, the audience over-indexes on Tagesschau (2.23×), Transfermarkt (2.21×), Commerzbank (1.87×), and Netto Marken-Discount (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Münchener Verein audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Münchener Verein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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