Münchener Verein Audience in Germany
Münchener Verein has an estimated audience of 293,844 people in Germany. 50.4% are female, 49.6% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Christmas Gift, Israel, Snow White (Fables).
The average Münchener Verein fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Christmas Gift, with strongest over-indexing on Cocktail (1.54× the country average). Demographically, the Münchener Verein audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Münchener Verein fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.4 |
| Estimated audience size | 293,844 |
Audience persona
The typical Münchener Verein fan in Germany is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 106,336 | 2.25× |
| Nordrhein-Westfalen | 53,341 | 0.83× |
| Baden-Württemberg | 38,896 | 0.97× |
| Sachsen | 27,703 | 1.92× |
| Hessen | 21,813 | 0.97× |
| Niedersachsen | 20,862 | 0.73× |
| Rheinland-Pfalz | 14,337 | 0.97× |
| Thüringen | 13,285 | 1.77× |
| Berlin | 10,797 | 0.82× |
| Schleswig-Holstein | 6,561 | 0.62× |
| Brandenburg | 6,407 | 0.7× |
| Hamburg | 5,518 | 0.83× |
| Sachsen-Anhalt | 4,440 | 0.58× |
| Mecklenburg-Vorpommern | 3,435 | 0.61× |
| Saarland | 3,016 | 0.84× |
| Bremen | 1,419 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.54× | Food & Beverages |
| Stradivarius | 1.79× | Shopping |
| Christmas Gift | 1.76× | Kids & Family |
| Israel | 1.66× | Travel & Leisure |
| Snow White (Fables) | 1.55× | Literature |
| Preacher (comics) | 4.45× | Literature |
| Esra Erol | 3.5× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Volvo V60 | 2.57× | Cars & Mobility |
| Theocracy | 5.49× | Music & Radio |
| Euphonium | 5.72× | Music & Radio |
| Golem | 1.68× | Technology & Electronics |
| Corfu (regional unit) | 1.56× | Travel & Leisure |
| Chalkidiki | 1.91× | Travel & Leisure |
| Headhunters (film) | 2.13× | Movies & TV |
| Peugeot 308 | 1.59× | Cars & Mobility |
| Molly Hatchet | 5.42× | Music & Radio |
| Samanyolu Haber | 1.79× | Movies & TV |
| Hauptschule | 3.06× | Kids & Family |
| Carrie (novel) | 2.21× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| United States | 5.9% |
| China | 0.7% |
See Münchener Verein audiences in other countries
More Business & Career audiences in Germany
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- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Münchener Verein have in Germany?
Münchener Verein has an estimated audience of 293,844 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Münchener Verein fans?
50.4% of Münchener Verein fans are female, 49.6% are male, with an average age of 40.4 years.
Which brands do Münchener Verein fans like most?
Münchener Verein fans show strongest brand affinity for Cocktail (1.54×), Stradivarius (1.79×), and Christmas Gift (1.76×) over the country average.
Where do Münchener Verein fans live in Germany?
Münchener Verein fans in Germany are most concentrated in Bayern (reach 106,336), Nordrhein-Westfalen (reach 53,341), and Baden-Württemberg (reach 38,896). These three regions account for the largest share of the active audience.
What other brands do Münchener Verein fans also like?
Beyond Münchener Verein itself, the audience over-indexes on Stradivarius (1.79×), Christmas Gift (1.76×), Israel (1.66×), and Snow White (Fables) (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Münchener Verein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.