Sevdesk Audience in Germany
Sevdesk has an estimated audience of 1,008,194 people in Germany. 52.1% are female, 47.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, Cocktail, Christmas Gift, Ma Mère, Pillow.
The average Sevdesk fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, Cocktail, Christmas Gift, with strongest over-indexing on Eden Lake (10.71× the country average). Demographically, the Sevdesk audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Software
Demographics of Sevdesk fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.7 |
| Estimated audience size | 1,008,194 |
Audience persona
The typical Sevdesk fan in Germany is balanced, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,272 | 1.17× |
| Bayern | 183,621 | 1.13× |
| Baden-Württemberg | 177,367 | 1.29× |
| Niedersachsen | 106,960 | 1.09× |
| Hessen | 84,106 | 1.09× |
| Berlin | 63,035 | 1.4× |
| Rheinland-Pfalz | 54,839 | 1.09× |
| Sachsen | 39,972 | 0.81× |
| Schleswig-Holstein | 39,344 | 1.09× |
| Hamburg | 26,466 | 1.16× |
| Brandenburg | 26,167 | 0.84× |
| Thüringen | 17,728 | 0.69× |
| Sachsen-Anhalt | 15,078 | 0.58× |
| Mecklenburg-Vorpommern | 11,879 | 0.62× |
| Saarland | 11,603 | 0.94× |
| Bremen | 8,799 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 10.71× | Movies & TV |
| Cocktail | 1.6× | Food & Beverages |
| Christmas Gift | 1.93× | Kids & Family |
| Ma Mère | 11.61× | Movies & TV |
| Pillow | 1.52× | Home & Garden |
| Stradivarius | 1.52× | Shopping |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Este, Veneto | 1.95× | Travel & Leisure |
| Meals on Wheels | 6.36× | Food & Beverages |
| Preacher (comics) | 4.09× | Literature |
| Low-carbon emission | 3.55× | Politics & Society |
| Home Delivery | 1.53× | Food & Beverages |
| Intraocular lens | 4.88× | Health |
| Volvo V60 | 2.46× | Cars & Mobility |
| Metamorphoses | 1.69× | Literature |
| Euphonium | 5.44× | Music & Radio |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Golem | 1.59× | Technology & Electronics |
| Solo climbing | 1.93× | Sports |
| Homesteading | 2.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.05 |
| Need for Security | CONSERVATISM | 1.73 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Career Orientation | POWER | 1.56 |
| Early Adopter Mentality | POWER | 1.36 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.3% |
| Austria | 13.4% |
| Switzerland | 0.6% |
See Sevdesk audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Sevdesk have in Germany?
Sevdesk has an estimated audience of 1,008,194 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sevdesk fans?
52.1% of Sevdesk fans are female, 47.9% are male, with an average age of 42.7 years.
Which brands do Sevdesk fans like most?
Sevdesk fans show strongest brand affinity for Eden Lake (10.71×), Cocktail (1.6×), and Christmas Gift (1.93×) over the country average.
Where do Sevdesk fans live in Germany?
Sevdesk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,272), Bayern (reach 183,621), and Baden-Württemberg (reach 177,367). These three regions account for the largest share of the active audience.
What other brands do Sevdesk fans also like?
Beyond Sevdesk itself, the audience over-indexes on Cocktail (1.6×), Christmas Gift (1.93×), Ma Mère (11.61×), and Pillow (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sevdesk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.