Smartsteuer Audience in Germany
Smartsteuer has an estimated audience of 762,989 people in Germany. 42.9% are female, 57.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Unique Gifts, The Hooters, Christmas Gift, Haberler.
The average Smartsteuer fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Unique Gifts, The Hooters, with strongest over-indexing on Cocktail (2.06× the country average). Demographically, the Smartsteuer audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Smartsteuer fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.1 |
| Estimated audience size | 762,989 |
Audience persona
The typical Smartsteuer fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,008 | 1.08× |
| Bayern | 134,754 | 1.1× |
| Baden-Württemberg | 116,665 | 1.12× |
| Niedersachsen | 76,167 | 1.03× |
| Hessen | 60,452 | 1.04× |
| Berlin | 40,704 | 1.19× |
| Rheinland-Pfalz | 36,758 | 0.96× |
| Sachsen | 32,837 | 0.88× |
| Schleswig-Holstein | 30,491 | 1.11× |
| Brandenburg | 23,263 | 0.98× |
| Hamburg | 19,864 | 1.15× |
| Sachsen-Anhalt | 17,080 | 0.86× |
| Thüringen | 16,533 | 0.85× |
| Mecklenburg-Vorpommern | 11,275 | 0.77× |
| Saarland | 8,467 | 0.9× |
| Bremen | 6,242 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.06× | Food & Beverages |
| Unique Gifts | 1.85× | Shopping |
| The Hooters | 11.13× | Music & Radio |
| Christmas Gift | 2.17× | Kids & Family |
| Haberler | 1.51× | News |
| Stradivarius | 1.79× | Shopping |
| Business English | 2.94× | Business & Career |
| Birthday Gifts | 1.78× | Kids & Family |
| Israel | 1.89× | Travel & Leisure |
| VfL Wolfsburg | 1.54× | Sports |
| Irish Ferries | 8.29× | Cars & Mobility |
| Snow White (Fables) | 1.53× | Literature |
| Headhunters (film) | 3.12× | Movies & TV |
| Este, Veneto | 1.56× | Travel & Leisure |
| Meals on Wheels | 6.36× | Food & Beverages |
| Home Delivery | 1.71× | Food & Beverages |
| Atkins diet | 3.65× | Health |
| Icon (magazine) | 1.55× | Arts & Culture |
| Volvo V60 | 2.66× | Cars & Mobility |
| Peugeot 308 | 2.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Career Orientation | POWER | 1.86 |
| Need for Security | CONSERVATISM | 1.73 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Indulgence | JOY | 1.41 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| China | 0.5% |
| Austria | 0.3% |
See Smartsteuer audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Smartsteuer have in Germany?
Smartsteuer has an estimated audience of 762,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smartsteuer fans?
42.9% of Smartsteuer fans are female, 57.1% are male, with an average age of 40.1 years.
Which brands do Smartsteuer fans like most?
Smartsteuer fans show strongest brand affinity for Cocktail (2.06×), Unique Gifts (1.85×), and The Hooters (11.13×) over the country average.
Where do Smartsteuer fans live in Germany?
Smartsteuer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,008), Bayern (reach 134,754), and Baden-Württemberg (reach 116,665). These three regions account for the largest share of the active audience.
What other brands do Smartsteuer fans also like?
Beyond Smartsteuer itself, the audience over-indexes on Unique Gifts (1.85×), The Hooters (11.13×), Christmas Gift (2.17×), and Haberler (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smartsteuer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.