Rascasse Audience Intelligence

Microsoft Excel Target Market in Germany

A data profile of the people who buy, follow and care about Microsoft Excel in Germany — modelled from more than twelve digital signal sources. Microsoft Excel has an estimated audience of 263,471 people in Germany.

#2414among Brand in Germany#729in Technology & Electronics

The average Microsoft Excel fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Office 365, Google Docs, Spreadsheet, with strongest over-indexing on Office 365 (10.4× the country average).

Demographically, the Microsoft Excel audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microsoft Excel fan in Germany is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Excel profile in Germany.

Audience size
263K
in Germany
Gender
35.9%♀
64.1% male
Age
37.8
average years
Country rank
#18992
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Excel

35.9% are female, 64.1% are male, average age 37.8.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Microsoft Excel audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age37.8
Estimated audience size263,471
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Microsoft Excel audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4923%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Microsoft Excel audience comes from Germany.

Worldwide audience distribution share by country for Microsoft Excel
CountryShare
United States18.4%
India7.1%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Excel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microsoft Excel customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.38×
02Hessen~30K1.29×
03Thüringen~8K1.14×
04Bremen~3K1.13×
05Bayern~40K1.03×
06Baden-Württemberg~40K1.01×
07Rheinland-Pfalz~10K1.01×
08Hamburg~6K1.01×
09Nordrhein-Westfalen~60K0.99×
10Brandenburg~8K0.97×
11Niedersachsen~20K0.96×
12Schleswig-Holstein~9K0.94×
13Saarland~3K0.91×
14Sachsen-Anhalt~6K0.87×
15Mecklenburg-Vorpommern~4K0.81×
16Sachsen~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Microsoft Excel, Germany
0.78×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Excel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Excel audience
#·InterestCategoryAffinity×
01Microsoft WordTechnology & Electronics11.51×
02SpreadsheetTechnology & Electronics11.08×
03Office 365Technology & Electronics10.40×
04Google DocsInternet & Social Media9.67×
05Microsoft TeamsTechnology & Electronics6.01×
06Microsoft CopilotTechnology & Electronics6.00×
07Google DriveTechnology & Electronics4.56×
08FRITZ!BoxTechnology & Electronics3.12×
09MicrosoftTechnology & Electronics3.09×
10Customer serviceBusiness & Career2.77×
11GmailInternet & Social Media2.47×
12CommerzbankBusiness & Career2.44×
13HornbachShopping2.00×
14Deutsche BahnCars & Mobility1.91×
15BauhausShopping1.88×
16WhatsAppInternet & Social Media1.76×
17EBayShopping1.62×
18Obi (store)Shopping1.60×
19BildNews1.57×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Excel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Excel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.94×
Convenience OrientationPREMIUM1.88×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Excel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
MindfulnessBALANCE0.57×
IndividualismJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Excel's target market in Germany?

Microsoft Excel's target market in Germany covers an estimated 263,471 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microsoft Excel customers?

35.9% of the Microsoft Excel audience are female, 64.1% are male, with an average age of 37.8 years.

03

Which brands do Microsoft Excel fans like most?

Microsoft Excel fans show strongest brand affinity for Office 365 (10.4×), Google Docs (9.67×), and Spreadsheet (11.08×) over the country average.

04

Where do Microsoft Excel fans live in Germany?

Microsoft Excel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Excel fans also like?

Beyond Microsoft Excel itself, the audience over-indexes on Google Docs (9.67×), Spreadsheet (11.08×), Google Drive (4.56×), and FRITZ!Box (3.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Microsoft Excel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microsoft Excel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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