Microsoft Excel Audience in Germany
Microsoft Excel has an estimated audience of 262,461 people in Germany. 35.9% are female, 64.1% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Office 365, Google Docs, LinkedIn, Spreadsheet, Google Drive.
The average Microsoft Excel fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Office 365, Google Docs, LinkedIn, with strongest over-indexing on Office 365 (10.4× the country average). Demographically, the Microsoft Excel audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Microsoft Excel fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 37.8 |
| Estimated audience size | 262,461 |
Audience persona
The typical Microsoft Excel fan in Germany is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Office 365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,115 | 1.03× |
| Bayern | 45,528 | 1.08× |
| Baden-Württemberg | 37,988 | 1.06× |
| Hessen | 27,542 | 1.38× |
| Niedersachsen | 25,290 | 0.99× |
| Berlin | 17,817 | 1.52× |
| Rheinland-Pfalz | 13,774 | 1.05× |
| Schleswig-Holstein | 8,876 | 0.94× |
| Brandenburg | 7,943 | 0.98× |
| Sachsen | 7,558 | 0.59× |
| Hamburg | 6,085 | 1.03× |
| Thüringen | 5,679 | 0.85× |
| Sachsen-Anhalt | 5,289 | 0.78× |
| Mecklenburg-Vorpommern | 3,607 | 0.72× |
| Bremen | 2,791 | 1.24× |
| Saarland | 2,498 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 10.4× | Technology & Electronics |
| Google Docs | 9.67× | Internet & Social Media |
| 3.1× | Internet & Social Media | |
| Spreadsheet | 11.08× | Technology & Electronics |
| Google Drive | 4.56× | Technology & Electronics |
| FRITZ!Box | 3.12× | Technology & Electronics |
| Commerzbank | 2.44× | Business & Career |
| Germany | 1.54× | Travel & Leisure |
| Microsoft Word | 11.51× | Technology & Electronics |
| Gmail | 2.47× | Internet & Social Media |
| Customer service | 2.77× | Business & Career |
| Deutsche Bahn | 1.91× | Cars & Mobility |
| Bauhaus | 1.88× | Shopping |
| Bild | 1.57× | News |
| Spiegel Online | 1.72× | News |
| Microsoft Teams | 6.01× | Technology & Electronics |
| Aral AG | 1.98× | Cars & Mobility |
| 1.76× | Internet & Social Media | |
| Hornbach | 2× | Shopping |
| Microsoft | 3.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.78 |
| Early Adopter Mentality | POWER | 1.49 |
| Convenience Orientation | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.27 |
| Social Media Usage | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 7.2% |
| Brazil | 6.5% |
See Microsoft Excel audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microsoft Excel have in Germany?
Microsoft Excel has an estimated audience of 262,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Excel fans?
35.9% of Microsoft Excel fans are female, 64.1% are male, with an average age of 37.8 years.
Which brands do Microsoft Excel fans like most?
Microsoft Excel fans show strongest brand affinity for Office 365 (10.4×), Google Docs (9.67×), and LinkedIn (3.1×) over the country average.
Where do Microsoft Excel fans live in Germany?
Microsoft Excel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,115), Bayern (reach 45,528), and Baden-Württemberg (reach 37,988). These three regions account for the largest share of the active audience.
What other brands do Microsoft Excel fans also like?
Beyond Microsoft Excel itself, the audience over-indexes on Google Docs (9.67×), LinkedIn (3.1×), Spreadsheet (11.08×), and Google Drive (4.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Excel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.