Microsoft Teams Audience in Germany
Microsoft Teams has an estimated audience of 1,587,691 people in Germany. 24.6% are female, 75.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Cocktail, Hawesko, Metamorphoses, Pillow.
The average Microsoft Teams fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Cocktail, Hawesko, with strongest over-indexing on Corfu (regional unit) (6.13× the country average). Demographically, the Microsoft Teams audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Microsoft Teams fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 38.7 |
| Estimated audience size | 1,587,691 |
Audience persona
The typical Microsoft Teams fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 464,261 | 1.34× |
| Bayern | 387,319 | 1.52× |
| Baden-Württemberg | 243,190 | 1.13× |
| Hessen | 176,596 | 1.47× |
| Niedersachsen | 143,407 | 0.93× |
| Berlin | 105,073 | 1.49× |
| Rheinland-Pfalz | 84,886 | 1.07× |
| Sachsen | 61,912 | 0.8× |
| Schleswig-Holstein | 47,052 | 0.83× |
| Hamburg | 41,283 | 1.16× |
| Brandenburg | 35,019 | 0.71× |
| Sachsen-Anhalt | 25,780 | 0.63× |
| Thüringen | 24,390 | 0.61× |
| Saarland | 19,420 | 1× |
| Bremen | 13,121 | 0.97× |
| Mecklenburg-Vorpommern | 10,451 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 6.13× | Travel & Leisure |
| Cocktail | 2.25× | Food & Beverages |
| Hawesko | 6.95× | Food & Beverages |
| Metamorphoses | 5.2× | Literature |
| Pillow | 2.03× | Home & Garden |
| Unique Gifts | 1.52× | Shopping |
| Christmas Gift | 1.79× | Kids & Family |
| Stradivarius | 1.69× | Shopping |
| Snow White (Fables) | 2.39× | Literature |
| Israel | 2.01× | Travel & Leisure |
| VfL Wolfsburg | 1.7× | Sports |
| Video izle | 3.3× | |
| Fast Five | 4.32× | Movies & TV |
| Stucco | 2.09× | Home & Garden |
| Icon (magazine) | 1.94× | Arts & Culture |
| Natural rubber | 1.72× | Cars & Mobility |
| Google Photos | 2.02× | Technology & Electronics |
| KLIX (AM) | 1.76× | Music & Radio |
| Coworking | 2.67× | Business & Career |
| Peugeot 308 | 2.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.26 |
| Convenience Orientation | PREMIUM | 2.25 |
| Career Orientation | POWER | 1.55 |
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.4 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 8.8% |
| India | 6.3% |
See Microsoft Teams audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microsoft Teams have in Germany?
Microsoft Teams has an estimated audience of 1,587,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Teams fans?
24.6% of Microsoft Teams fans are female, 75.4% are male, with an average age of 38.7 years.
Which brands do Microsoft Teams fans like most?
Microsoft Teams fans show strongest brand affinity for Corfu (regional unit) (6.13×), Cocktail (2.25×), and Hawesko (6.95×) over the country average.
Where do Microsoft Teams fans live in Germany?
Microsoft Teams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 464,261), Bayern (reach 387,319), and Baden-Württemberg (reach 243,190). These three regions account for the largest share of the active audience.
What other brands do Microsoft Teams fans also like?
Beyond Microsoft Teams itself, the audience over-indexes on Cocktail (2.25×), Hawesko (6.95×), Metamorphoses (5.2×), and Pillow (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Teams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.