Rascasse Audience Intelligence

Microsoft Teams Target Market in Germany

A data profile of the people who buy, follow and care about Microsoft Teams in Germany — modelled from more than twelve digital signal sources. Microsoft Teams has an estimated audience of 1,691,390 people in Germany.

#494among Brand in Germany#213in Technology & Electronics

The average Microsoft Teams fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Office 365, Google Drive, Moodle, with strongest over-indexing on Office 365 (33.96× the country average).

Demographically, the Microsoft Teams audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microsoft Teams fan in Germany is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Teams profile in Germany.

Audience size
1.7M
in Germany
Gender
39.7%♀
60.3% male
Age
33.7
average years
Country rank
#3965
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Teams

39.7% are female, 60.3% are male, average age 33.7.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Microsoft Teams audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age33.7
Estimated audience size1,691,390
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Microsoft Teams audience in Germany
Age bracketShare%
16-1938%
20-2918%
30-3916%
40-4917%
50+12%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Microsoft Teams audience comes from Germany.

Worldwide audience distribution share by country for Microsoft Teams
CountryShare
United States20.5%
United Kingdom9.2%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Teams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microsoft Teams customers by region in Germany
#RegionReachAffinity×
01Bayern~400K1.44×
02Hessen~200K1.40×
03Berlin~100K1.40×
04Nordrhein-Westfalen~500K1.28×
05Hamburg~50K1.14×
06Baden-Württemberg~300K1.10×
07Saarland~20K1.08×
08Rheinland-Pfalz~90K1.06×
09Bremen~10K1.00×
10Niedersachsen~200K0.92×
11Schleswig-Holstein~50K0.83×
12Sachsen~70K0.81×
13Brandenburg~40K0.75×
14Sachsen-Anhalt~30K0.68×
15Thüringen~30K0.66×
16Mecklenburg-Vorpommern~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Microsoft Teams, Germany
0.56×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Teams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Teams audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics33.96×
02MoodleTechnology & Electronics20.00×
03Brenda SongFashion & Accessoires20.00×
04Google DriveTechnology & Electronics17.17×
05Antivirus softwareTechnology & Electronics14.85×
06PhotocopierBusiness & Career13.74×
07WebExTechnology & Electronics13.54×
08Peugeot 408Cars & Mobility12.68×
09Dropbox (service)Technology & Electronics12.15×
10ICloudTechnology & Electronics4.71×
11Desktop computersTechnology & Electronics4.38×
12EssoCars & Mobility4.24×
13Computer securityBusiness & Career4.22×
14MicrosoftTechnology & Electronics3.77×
15FRITZ!BoxTechnology & Electronics3.49×
16Aral AGCars & Mobility3.27×
17Efficient energy useTechnology & Electronics3.14×
18SparkasseBusiness & Career2.92×
19Solar energyHome & Garden2.90×
20CommerzbankBusiness & Career2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Teams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Teams audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.26×
Need for SecurityCONSERVATISM3.06×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Teams audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Teams's target market in Germany?

Microsoft Teams's target market in Germany covers an estimated 1,691,390 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microsoft Teams customers?

39.7% of the Microsoft Teams audience are female, 60.3% are male, with an average age of 33.7 years.

03

Which brands do Microsoft Teams fans like most?

Microsoft Teams fans show strongest brand affinity for Office 365 (33.96×), Google Drive (17.17×), and Moodle (20×) over the country average.

04

Where do Microsoft Teams fans live in Germany?

Microsoft Teams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Teams fans also like?

Beyond Microsoft Teams itself, the audience over-indexes on Google Drive (17.17×), Moodle (20×), Dropbox (service) (12.15×), and Antivirus software (14.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Microsoft Teams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microsoft Teams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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