Microsoft Copilot Audience in Germany
Microsoft Copilot has an estimated audience of 1,386,386 people in Germany. 39.6% are female, 60.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Christmas Gift, Stradivarius, Grinch.
The average Microsoft Copilot fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Christmas Gift, with strongest over-indexing on Cocktail (2.08× the country average). Demographically, the Microsoft Copilot audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Microsoft Copilot fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 39.9 |
| Estimated audience size | 1,386,386 |
Audience persona
The typical Microsoft Copilot fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 341,158 | 1.15× |
| Bayern | 338,849 | 1.55× |
| Baden-Württemberg | 265,061 | 1.43× |
| Hessen | 176,973 | 1.71× |
| Niedersachsen | 132,686 | 1.01× |
| Berlin | 75,488 | 1.24× |
| Rheinland-Pfalz | 65,181 | 0.96× |
| Sachsen | 58,854 | 0.88× |
| Schleswig-Holstein | 40,550 | 0.83× |
| Hamburg | 33,803 | 1.1× |
| Brandenburg | 28,730 | 0.68× |
| Thüringen | 24,887 | 0.72× |
| Sachsen-Anhalt | 21,451 | 0.61× |
| Saarland | 13,894 | 0.83× |
| Bremen | 11,704 | 1.01× |
| Mecklenburg-Vorpommern | 7,626 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.08× | Food & Beverages |
| CAC 40 | 1.66× | Business & Career |
| Christmas Gift | 1.9× | Kids & Family |
| Stradivarius | 1.75× | Shopping |
| Grinch | 1.81× | Movies & TV |
| Stucco | 1.84× | Home & Garden |
| Home Delivery | 1.68× | Food & Beverages |
| Business English | 1.63× | Business & Career |
| Fatteh | 6.31× | Food & Beverages |
| Coworking | 2.21× | Business & Career |
| Jaguar F-Pace | 3.41× | Cars & Mobility |
| Google Photos | 1.53× | Technology & Electronics |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Eden Lake | 2.37× | Movies & TV |
| Figure painting (hobby) | 1.91× | Arts & Culture |
| Atkins diet | 2.78× | Health |
| Metamorphoses | 1.52× | Literature |
| Volvo V60 | 2.15× | Cars & Mobility |
| Phil Campbell (musician) | 2.36× | Music & Radio |
| Headhunters (film) | 2.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.3 |
| Early Adopter Mentality | POWER | 1.99 |
| Convenience Orientation | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.58 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 7.1% |
| India | 5.9% |
See Microsoft Copilot audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microsoft Copilot have in Germany?
Microsoft Copilot has an estimated audience of 1,386,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Copilot fans?
39.6% of Microsoft Copilot fans are female, 60.4% are male, with an average age of 39.9 years.
Which brands do Microsoft Copilot fans like most?
Microsoft Copilot fans show strongest brand affinity for Cocktail (2.08×), CAC 40 (1.66×), and Christmas Gift (1.9×) over the country average.
Where do Microsoft Copilot fans live in Germany?
Microsoft Copilot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 341,158), Bayern (reach 338,849), and Baden-Württemberg (reach 265,061). These three regions account for the largest share of the active audience.
What other brands do Microsoft Copilot fans also like?
Beyond Microsoft Copilot itself, the audience over-indexes on CAC 40 (1.66×), Christmas Gift (1.9×), Stradivarius (1.75×), and Grinch (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Copilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.