Rascasse Audience Intelligence

IBM Target Market in United States

A data profile of the people who buy, follow and care about IBM in United States — modelled from more than twelve digital signal sources. IBM has an estimated audience of 3,577,809 people in United States.

#7among Computer / hardware in United States#922among Brand in United States#353in Technology & Electronics

The average IBM fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ksubi, Personal finance, The UPS Store, with strongest over-indexing on Ksubi (27.16× the country average).

Demographically, the IBM audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IBM fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Ksubi.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IBM profile in United States.

Audience size
3.6M
in United States
Gender
46.1%♀
53.9% male
Age
44.6
average years
Country rank
#8854
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IBM

46.1% are female, 53.9% are male, average age 44.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for IBM audience in United States
MetricValue
Female46.1%
Male53.9%
Average age44.6
Estimated audience size3,577,809
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the IBM audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

20.3%

of the worldwide IBM audience comes from United States.

Worldwide audience distribution share by country for IBM
CountryShare
United States20.3%
India11.7%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IBM audience in United States is strongest.

Fig. 05

Top regions by affinity

IBM customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.23×
02New York~400K2.10×
03Connecticut~60K1.77×
04Massachusetts~100K1.62×
05Virginia~100K1.61×
06Vermont~10K1.57×
07New Jersey~100K1.48×
08North Carolina~200K1.45×
09Maryland~80K1.40×
10Georgia~100K1.30×
11Minnesota~60K1.29×
12California~500K1.28×
13Texas~400K1.27×
14Illinois~100K1.16×
15Louisiana~50K1.12×
16Washington~80K1.10×
17New Hampshire~10K1.08×
18Rhode Island~10K1.05×
19Pennsylvania~100K1.04×
20Florida~200K0.99×
21Colorado~50K0.98×
22Arizona~70K0.97×
23Michigan~80K0.90×
24Delaware~9K0.88×
25Indiana~60K0.87×
26Oregon~30K0.87×
27Kansas~20K0.86×
28Maine~10K0.86×
29South Carolina~40K0.85×
30Hawaii~10K0.84×
31Ohio~90K0.83×
32Wisconsin~40K0.82×
33Missouri~40K0.77×
34West Virginia~10K0.75×
35Arkansas~20K0.74×
36Tennessee~50K0.73×
37Nevada~20K0.73×
38Utah~20K0.73×
39Iowa~20K0.73×
40Idaho~10K0.71×
41Alabama~30K0.69×
42Kentucky~30K0.69×
43Nebraska~10K0.69×
44South Dakota~5K0.68×
45Alaska~5K0.68×
46Oklahoma~30K0.67×
47North Dakota~5K0.67×
48Montana~6K0.64×
49Mississippi~20K0.62×
50New Mexico~10K0.62×
Fig. 06

Affinity by region

Affinity by region — IBM, United States
0.62×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IBM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IBM audience
#·InterestCategoryAffinity×
01KsubiMovies & TV27.16×
02Oracle CorporationTechnology & Electronics9.15×
03CanvaTechnology & Electronics4.81×
04The UPS StoreShopping2.74×
05Great ClipsBeauty & Wellness2.45×
06Bank of AmericaBusiness & Career2.40×
07Yahoo! FinanceBusiness & Career2.21×
08AutoZoneCars & Mobility2.05×
09T-MobileTechnology & Electronics2.01×
10CVS PharmacyShopping1.93×
11VideoMovies & TV1.83×
12Wells FargoBusiness & Career1.82×
13U.S. stateTravel & Leisure1.74×
14EntrepreneurshipBusiness & Career1.74×
15Personal financeBusiness & Career1.69×
16EducationBusiness & Career1.66×
17Capital OneBusiness & Career1.63×
18Indeed.comBusiness & Career1.63×
19CNNMovies & TV1.61×
20EBayShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IBM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IBM audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Need for SecurityCONSERVATISM1.48×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IBM audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.90×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is IBM's target market in United States?

IBM's target market in United States covers an estimated 3,577,809 people, concentrated in California and New York.

02

What is the gender split and age of IBM customers?

46.1% of the IBM audience are female, 53.9% are male, with an average age of 44.6 years.

03

Which brands do IBM fans like most?

IBM fans show strongest brand affinity for Ksubi (27.16×), Personal finance (1.69×), and The UPS Store (2.74×) over the country average.

04

Where do IBM fans live in United States?

IBM fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do IBM fans also like?

Beyond IBM itself, the audience over-indexes on Personal finance (1.69×), The UPS Store (2.74×), Bank of America (2.4×), and Video (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See IBM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IBM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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