IBM Audience in United States

IBM logo

IBM has an estimated audience of 3,498,559 people in United States. 46.1% are female, 53.9% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Ksubi, Personal finance, Bank of America, The UPS Store, Video.

The average IBM fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ksubi, Personal finance, Bank of America, with strongest over-indexing on Ksubi (27.16× the country average). Demographically, the IBM audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of IBM fans

Demographic split for IBM audience in United States
MetricValue
Female46.1%
Male53.9%
Average age44.6
Estimated audience size3,498,559

Audience persona

The typical IBM fan in United States is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Ksubi.

Top regions in United States

Top regions ranked by reach for IBM in United States
RegionReachAffinity
California517,2721.34×
New York460,0982.35×
Texas399,9401.33×
Florida239,0431.01×
North Carolina165,0991.57×
Georgia151,4651.41×
Virginia149,9031.76×
New Jersey143,4281.61×
Illinois137,1861.18×
Pennsylvania126,1051.07×
Massachusetts121,9261.77×
Ohio93,3240.87×
Maryland84,2051.4×
Michigan82,8270.91×
Washington76,1821.09×
Arizona71,3351×
Connecticut64,6251.84×
Minnesota61,8131.23×
Colorado55,3461×
Indiana54,1200.85×
Tennessee49,6070.71×
Missouri45,7000.81×
South Carolina44,3270.84×
Wisconsin43,2710.82×
Louisiana38,4120.85×
Oregon36,2370.9×
Alabama33,0360.68×
Kentucky29,5270.67×
Nevada26,4560.78×
Oklahoma23,9600.62×
Utah23,2890.74×
Washington, District of Columbia22,7132.16×
Iowa20,6220.72×
Arkansas19,4380.67×
Kansas19,3230.7×
Mississippi15,1350.53×
New Hampshire15,0981.1×
Hawaii12,7530.85×
Rhode Island11,7091.05×
Idaho11,6180.66×
Nebraska11,2450.64×
West Virginia10,5030.64×
Maine10,3480.83×
Vermont9,8231.6×
New Mexico9,7040.55×
Delaware7,9360.82×
Montana5,1710.53×
South Dakota4,2860.53×
North Dakota3,6670.51×
Alaska3,6570.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IBM audience
BrandAffinityCategory
Ksubi27.16×Movies & TV
Personal finance1.69×Business & Career
Bank of America2.4×Business & Career
The UPS Store2.74×Shopping
Video1.83×Movies & TV
U.S. state1.74×Travel & Leisure
Education1.66×Business & Career
Oracle Corporation9.15×Technology & Electronics
Entrepreneurship1.74×Business & Career
T-Mobile2.01×Technology & Electronics
AutoZone2.05×Cars & Mobility
Canva4.81×Technology & Electronics
CNN1.61×Movies & TV
Yahoo! Finance2.21×Business & Career
Wells Fargo1.82×Business & Career
EBay1.56×Shopping
Capital One1.63×Business & Career
LinkedIn1.5×Internet & Social Media
Great Clips2.45×Beauty & Wellness
CVS Pharmacy1.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IBM audience
TraitClusterScore
Need for SecurityCONSERVATISM2.25
Family OrientationCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.65
MindfulnessBALANCE1.59
Career OrientationPOWER1.56
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for IBM
CountryShare
United States19.9%
India12.2%
Brazil9.4%

See IBM audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does IBM have in United States?

IBM has an estimated audience of 3,498,559 people in United States, concentrated in California and New York.

What is the gender split and age of IBM fans?

46.1% of IBM fans are female, 53.9% are male, with an average age of 44.6 years.

Which brands do IBM fans like most?

IBM fans show strongest brand affinity for Ksubi (27.16×), Personal finance (1.69×), and Bank of America (2.4×) over the country average.

Where do IBM fans live in United States?

IBM fans in United States are most concentrated in California (reach 517,272), New York (reach 460,098), and Texas (reach 399,940). These three regions account for the largest share of the active audience.

What other brands do IBM fans also like?

Beyond IBM itself, the audience over-indexes on Personal finance (1.69×), Bank of America (2.4×), The UPS Store (2.74×), and Video (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IBM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.