Black history Audience in United States

Black history logo

Black history has an estimated audience of 829,429 people in United States. 63.8% are female, 36.2% are male, average age 35.2. Top regions: Florida, Texas, Georgia. Top brand affinities: Non-celiac gluten sensitivity, Home equity, Product design, Elsword, UK garage.

The average Black history fan in United States is 35.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Non-celiac gluten sensitivity, Home equity, Product design, with strongest over-indexing on Non-celiac gluten sensitivity (19.99× the country average). Demographically, the Black history audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Record label

Demographics of Black history fans

Demographic split for Black history audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.2
Estimated audience size829,429

Audience persona

The typical Black history fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for Black history in United States
RegionReachAffinity
Florida90,1051.6×
Texas84,9711.19×
Georgia61,3642.4×
California60,4270.66×
New York48,9341.06×
North Carolina44,5411.78×
Illinois33,6781.22×
Louisiana31,9012.98×
Michigan28,7841.33×
Virginia27,8111.38×
Ohio26,8921.05×
Alabama26,2662.27×
Maryland25,9541.82×
South Carolina25,2262.02×
Mississippi24,8533.64×
Pennsylvania24,7140.88×
Tennessee22,0451.32×
New Jersey18,9610.9×
Missouri15,3441.15×
Indiana14,7750.98×
Arkansas10,3901.52×
Washington9,5990.58×
Massachusetts9,4560.58×
Kentucky9,3230.9×
Arizona9,2730.55×
Oklahoma8,4680.92×
Wisconsin8,2230.66×
Connecticut7,2520.87×
Minnesota6,5090.55×
Nevada6,3160.79×
Colorado6,0510.46×
Washington, District of Columbia4,6051.85×
Oregon4,5680.48×
Kansas4,4590.68×
Iowa3,4390.5×
Delaware3,0101.32×
West Virginia2,8660.74×
Utah2,1320.29×
Nebraska2,0290.49×
New Mexico1,4130.34×
Rhode Island1,4000.53×
Hawaii1,3750.39×
Idaho1,0220.25×
New Hampshire9530.29×
Maine9200.31×
Alaska8030.45×
Montana7870.34×
Vermont7480.51×
South Dakota7340.38×
North Dakota6730.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black history audience
BrandAffinityCategory
Non-celiac gluten sensitivity19.99×Health
Home equity2.47×Home & Garden
Product design2.41×Business & Career
Elsword20×Games
UK garage5.88×Music & Radio
Electrolyte4.66×Health
Kento Yamazaki9.67×Movies & TV
JDSU2.51×Business & Career
Nebraska Cornhuskers football2.94×Sports
Isometric exercise7.14×Sports
Litter box1.67×Pets & Animals
Ricky Stenhouse, Jr.13.53×Sports
Jesse Plemons2.64×Movies & TV
Queens College, City University of New York5.34×Business & Career
Jaws3.91×Movies & TV
Home staging3.62×Home & Garden
Pro-Ject2.68×Music & Radio
Charlamagne Tha God5.91×Movies & TV
Gloria4.76×Music & Radio
Voltron: Legendary Defender8.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black history audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.19
Community OrientationOPEN2.2
Pet OwnershipJOY1.89
Luxury OrientationPREMIUM1.59
Urban LifestyleOPEN1.43
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Black history
CountryShare
United States53.5%
United Kingdom9.8%
Japan6.2%

See Black history audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Black history have in United States?

Black history has an estimated audience of 829,429 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Black history fans?

63.8% of Black history fans are female, 36.2% are male, with an average age of 35.2 years.

Which brands do Black history fans like most?

Black history fans show strongest brand affinity for Non-celiac gluten sensitivity (19.99×), Home equity (2.47×), and Product design (2.41×) over the country average.

Where do Black history fans live in United States?

Black history fans in United States are most concentrated in Florida (reach 90,105), Texas (reach 84,971), and Georgia (reach 61,364). These three regions account for the largest share of the active audience.

What other brands do Black history fans also like?

Beyond Black history itself, the audience over-indexes on Home equity (2.47×), Product design (2.41×), Elsword (20×), and UK garage (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.