Rascasse Audience Intelligence

Black history Audience in United States

A data profile of the people who buy, follow and care about Black history in United States — modelled from more than twelve digital signal sources. Black history has an estimated audience of 829,429 people in United States.

#9379among Topic in United States#1581in Politics & Society

The average Black history fan in United States is 35.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include International education, Torchy's Tacos, Teyana Taylor, with strongest over-indexing on International education (42.75× the country average).

Demographically, the Black history audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black history fan in United States is more female, around 35.2 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black history profile in United States.

Audience size
829K
in United States
Gender
63.8%♀
36.2% male
Age
35.2
average years
Country rank
#26806
Topic in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black history fans

63.8% are female, 36.2% are male, average age 35.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Black history audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.2
Estimated audience size829,429
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Black history audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Black history audience comes from United States.

Worldwide audience distribution share by country for Black history
CountryShare
United States53.5%
United Kingdom9.8%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black history audience in United States is strongest.

Fig. 05

Top regions by affinity

Black history fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K4.00×
02Alabama~40K3.09×
03Louisiana~30K2.98×
04Georgia~60K2.39×
05South Carolina~20K1.89×
06Maryland~30K1.79×
07North Carolina~40K1.71×
08Arkansas~10K1.46×
09Illinois~40K1.33×
10Washington, District of Columbia~3K1.29×
11Michigan~30K1.28×
12Texas~90K1.27×
13Delaware~3K1.23×
14Florida~70K1.18×
15Virginia~20K1.17×
16Ohio~30K1.09×
17Indiana~20K1.09×
18Tennessee~20K1.08×
19Missouri~10K1.07×
20Pennsylvania~30K1.05×
21New Jersey~20K1.03×
22Kentucky~10K1.00×
23New York~40K0.91×
24Connecticut~8K0.91×
25Alaska~2K0.91×
26Vermont~1K0.91×
27North Dakota~2K0.90×
28South Dakota~2K0.89×
29Oklahoma~8K0.88×
30Montana~2K0.88×
31Wisconsin~10K0.85×
32West Virginia~3K0.85×
33New Hampshire~3K0.85×
34Rhode Island~2K0.85×
35Maine~2K0.84×
36Idaho~3K0.83×
37Hawaii~3K0.83×
38Kansas~5K0.80×
39Nevada~6K0.79×
40New Mexico~3K0.79×
41Nebraska~3K0.79×
42Iowa~5K0.73×
43Utah~5K0.72×
44Oregon~6K0.67×
45California~60K0.66×
46Minnesota~8K0.65×
47Arizona~10K0.62×
48Washington~10K0.61×
49Massachusetts~10K0.61×
50Colorado~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Black history, United States
0.60×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black history audience
#·InterestCategoryAffinity×
01International educationBusiness & Career42.75×
02Sasha PieterseMovies & TV40.74×
03Cultural tourismTravel & Leisure35.08×
04Torchy's TacosFood & Beverages31.51×
05Phoebe TonkinMovies & TV28.27×
06The MentalistMovies & TV24.02×
07Teyana TaylorMovies & TV12.63×
08Russell CroweMovies & TV11.18×
09Tyler PerryMovies & TV11.09×
10Disneyland ParisTravel & Leisure10.73×
11Michael J. FoxMovies & TV9.93×
12Dakota FanningMovies & TV9.61×
13Broadway theatreTravel & Leisure7.79×
14Michael B. JordanMovies & TV6.34×
15FedExBusiness & Career4.88×
16RadioTechnology & Electronics4.62×
17Digital photographyBusiness & Career3.86×
18ActivismPolitics & Society3.70×
19Mortgage loansBusiness & Career3.50×
20TMZInternet & Social Media3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black history audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.63×
Pet OwnershipJOY2.68×
Family OrientationCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black history audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
ExtroversionTHRILL0.68×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black history have in United States?

Black history has an estimated audience of 829,429 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Black history fans?

63.8% of Black history fans are female, 36.2% are male, with an average age of 35.2 years.

03

Which brands do Black history fans like most?

Black history fans show strongest brand affinity for International education (42.75×), Torchy's Tacos (31.51×), and Teyana Taylor (12.63×) over the country average.

04

Where do Black history fans live in United States?

Black history fans in United States are most concentrated in Texas (reach ~90K), Florida (reach ~70K), and Georgia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Black history fans also like?

Beyond Black history itself, the audience over-indexes on Torchy's Tacos (31.51×), Teyana Taylor (12.63×), Broadway theatre (7.79×), and Sasha Pieterse (40.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Black history audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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