Rascasse Audience Intelligence

ABS-CBN Film Productions Inc. (Star Cinema) Target Market in United States

A data profile of the people who buy, follow and care about ABS-CBN Film Productions Inc. (Star Cinema) in United States — modelled from more than twelve digital signal sources. ABS-CBN Film Productions Inc. (Star Cinema) has an estimated audience of 336,677 people in United States.

#4712among Brand in United States#8293in Movies & TV

The average ABS-CBN Film Productions Inc. (Star Cinema) fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Star Cinema, Philippine Stock Exchange, FlightAware, with strongest over-indexing on Star Cinema (242.07× the country average).

Demographically, the ABS-CBN Film Productions Inc. (Star Cinema) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ABS-CBN Film Productions Inc. (Star Cinema) fan in United States is more female, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Star Cinema.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ABS-CBN Film Productions Inc. (Star Cinema) profile in United States.

Audience size
337K
in United States
Gender
57.3%♀
42.7% male
Age
40.9
average years
Country rank
#45541
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ABS-CBN Film Productions Inc. (Star Cinema)

57.3% are female, 42.7% are male, average age 40.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for ABS-CBN Film Productions Inc. (Star Cinema) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.9
Estimated audience size336,677
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the ABS-CBN Film Productions Inc. (Star Cinema) audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

14.4%

of the worldwide ABS-CBN Film Productions Inc. (Star Cinema) audience comes from United States.

Worldwide audience distribution share by country for ABS-CBN Film Productions Inc. (Star Cinema)
CountryShare
Philippines44.0%
United States14.4%
Japan11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ABS-CBN Film Productions Inc. (Star Cinema) audience in United States is strongest.

Fig. 05

Top regions by affinity

ABS-CBN Film Productions Inc. (Star Cinema) customers by region in United States
#RegionReachAffinity×
01Hawaii~10K10.20×
02California~200K4.94×
03Nevada~10K4.17×
04Washington~10K2.16×
05Maryland~10K1.85×
06Virginia~10K1.78×
07New Jersey~10K1.65×
08Illinois~20K1.54×
09Alaska<1K1.34×
10Washington, District of Columbia~1K1.19×
11Oregon~5K1.18×
12New York~20K1.07×
13Texas~30K1.04×
14Arizona~7K0.96×
15Utah~2K0.84×
16Delaware<1K0.83×
17Vermont<1K0.83×
18South Dakota<1K0.82×
19North Dakota<1K0.82×
20Montana<1K0.81×
21West Virginia~1K0.77×
22Rhode Island<1K0.77×
23South Carolina~4K0.76×
24New Hampshire<1K0.76×
25Florida~20K0.75×
26Connecticut~2K0.75×
27Maine<1K0.73×
28Idaho~1K0.72×
29New Mexico~1K0.69×
30Nebraska~1K0.68×
31Alabama~3K0.66×
32Arkansas~2K0.66×
33Mississippi~2K0.66×
34Minnesota~3K0.65×
35Michigan~6K0.63×
36Kansas~2K0.63×
37Iowa~2K0.61×
38Kentucky~2K0.59×
39Oklahoma~2K0.59×
40Massachusetts~4K0.56×
41Louisiana~2K0.56×
42Georgia~5K0.53×
43North Carolina~5K0.52×
44Missouri~3K0.52×
45Colorado~3K0.51×
46Wisconsin~2K0.49×
47Pennsylvania~5K0.48×
48Ohio~5K0.48×
49Indiana~3K0.48×
50Tennessee~3K0.47×
Fig. 06

Affinity by region

Affinity by region — ABS-CBN Film Productions Inc. (Star Cinema), United States
0.47×1.00×10.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ABS-CBN Film Productions Inc. (Star Cinema) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ABS-CBN Film Productions Inc. (Star Cinema) audience
#·InterestCategoryAffinity×
01Star CinemaMovies & TV242.07×
02Philippine Stock ExchangeBusiness & Career62.88×
03Smart CommunicationsTechnology & Electronics36.85×
04Singles DayPolitics & Society32.92×
05EastWest BankBusiness & Career29.45×
06EVA AirTravel & Leisure24.17×
07Cathay PacificTravel & Leisure21.90×
08FlightAwareTravel & Leisure20.00×
09Malaysia AirlinesTravel & Leisure20.00×
10International educationBusiness & Career17.97×
11MailChimpInternet & Social Media16.13×
12Patrick SwayzeMovies & TV15.17×
13HubSpotInternet & Social Media10.37×
14FlickrInternet & Social Media9.94×
15First class travelTravel & Leisure5.17×
16Mortgage loansBusiness & Career4.15×
17Nordstrom rackFashion & Accessoires3.99×
18Discount storesShopping3.58×
19Shopping mallsShopping3.34×
20MSNNews2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ABS-CBN Film Productions Inc. (Star Cinema) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ABS-CBN Film Productions Inc. (Star Cinema) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.47×
Quality AwarenessPREMIUM3.25×
Family OrientationCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ABS-CBN Film Productions Inc. (Star Cinema) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ABS-CBN Film Productions Inc. (Star Cinema)'s target market in United States?

ABS-CBN Film Productions Inc. (Star Cinema)'s target market in United States covers an estimated 336,677 people, concentrated in California and Texas.

02

What is the gender split and age of ABS-CBN Film Productions Inc. (Star Cinema) customers?

57.3% of the ABS-CBN Film Productions Inc. (Star Cinema) audience are female, 42.7% are male, with an average age of 40.9 years.

03

Which brands do ABS-CBN Film Productions Inc. (Star Cinema) fans like most?

ABS-CBN Film Productions Inc. (Star Cinema) fans show strongest brand affinity for Star Cinema (242.07×), Philippine Stock Exchange (62.88×), and FlightAware (20×) over the country average.

04

Where do ABS-CBN Film Productions Inc. (Star Cinema) fans live in United States?

ABS-CBN Film Productions Inc. (Star Cinema) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ABS-CBN Film Productions Inc. (Star Cinema) fans also like?

Beyond ABS-CBN Film Productions Inc. (Star Cinema) itself, the audience over-indexes on Philippine Stock Exchange (62.88×), FlightAware (20×), Smart Communications (36.85×), and Patrick Swayze (15.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ABS-CBN Film Productions Inc. (Star Cinema). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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