Luzon Audience in United States

Luzon logo

Luzon has an estimated audience of 460,505 people in United States. 58.1% are female, 41.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Jollibee, Philippine Stock Exchange, EastWest Bank, Smart Communications, Family car.

The average Luzon fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jollibee, Philippine Stock Exchange, EastWest Bank, with strongest over-indexing on Jollibee (34.65× the country average). Demographically, the Luzon audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Luzon fans

Demographic split for Luzon audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.5
Estimated audience size460,505

Audience persona

The typical Luzon fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Jollibee.

Top regions in United States

Top regions ranked by reach for Luzon in United States
RegionReachAffinity
California86,3251.7×
Texas33,3470.84×
Florida24,6160.79×
New York24,3750.95×
Washington16,2691.76×
Illinois14,9160.97×
Virginia13,5621.21×
Pennsylvania11,8790.77×
North Carolina11,7450.85×
Hawaii11,0935.6×
Georgia11,0000.78×
Ohio9,9450.7×
New Jersey9,4410.81×
Michigan9,2100.76×
Maryland8,5401.08×
Massachusetts8,4220.93×
Arizona8,1230.86×
Oregon7,3361.39×
Colorado6,8090.94×
Nevada6,4791.45×
Tennessee6,4150.69×
Minnesota5,9850.91×
Missouri5,9670.8×
Indiana5,9410.71×
Wisconsin5,5690.8×
Alabama5,0140.78×
South Carolina4,9230.71×
Louisiana4,7200.79×
Utah4,2261.02×
Kentucky4,1440.72×
Oklahoma4,1110.8×
Connecticut3,6070.78×
Kansas3,4320.95×
Iowa2,7990.74×
Arkansas2,4600.65×
Washington, District of Columbia2,3531.7×
Mississippi2,2500.59×
Idaho2,1990.95×
New Mexico2,0650.89×
Nebraska1,7680.77×
Alaska1,7111.74×
Maine1,5150.92×
West Virginia1,4770.69×
New Hampshire1,3740.76×
Rhode Island1,1750.8×
Montana9950.78×
Delaware7810.61×
North Dakota7170.76×
Vermont6340.78×
South Dakota6140.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luzon audience
BrandAffinityCategory
Jollibee34.65×Food & Beverages
Philippine Stock Exchange72.1×Business & Career
EastWest Bank87.7×Business & Career
Smart Communications42.92×Technology & Electronics
Family car18.28×Cars & Mobility
Philippine Airlines41.06×Travel & Leisure
Group buying19.11×Shopping
Anne Curtis77.45×Movies & TV
Google Flights7.01×Travel & Leisure
Lea Salonga48.72×Movies & TV
MSN4.67×News
Wattpad11.2×Internet & Social Media
FlightAware10.36×Travel & Leisure
Nordstrom rack4.74×Fashion & Accessoires
Peugeot18.28×Cars & Mobility
Singles Day37.96×Politics & Society
Star Cinema47.39×Movies & TV
Liza Soberano50.63×Movies & TV
Cebu Pacific39.17×Travel & Leisure
Capital One3.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luzon audience
TraitClusterScore
Family OrientationCONSERVATISM4.47
TravellingTHRILL3.51
Quality AwarenessPREMIUM1.85
Luxury OrientationPREMIUM1.68
SpiritualityBALANCE1.41
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Luzon
CountryShare
Philippines56.7%
United States7.2%
Japan3.7%

See Luzon audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Luzon have in United States?

Luzon has an estimated audience of 460,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Luzon fans?

58.1% of Luzon fans are female, 41.9% are male, with an average age of 41.5 years.

Which brands do Luzon fans like most?

Luzon fans show strongest brand affinity for Jollibee (34.65×), Philippine Stock Exchange (72.1×), and EastWest Bank (87.7×) over the country average.

Where do Luzon fans live in United States?

Luzon fans in United States are most concentrated in California (reach 86,325), Texas (reach 33,347), and Florida (reach 24,616). These three regions account for the largest share of the active audience.

What other brands do Luzon fans also like?

Beyond Luzon itself, the audience over-indexes on Philippine Stock Exchange (72.1×), EastWest Bank (87.7×), Smart Communications (42.92×), and Family car (18.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luzon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.