Luzon Audience in United States
Luzon has an estimated audience of 460,505 people in United States. 58.1% are female, 41.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Cam Ward, Hidden Objects Games, Nationality, UK garage, Life of Pi.
The average Luzon fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cam Ward, Hidden Objects Games, Nationality, with strongest over-indexing on Cam Ward (47.39× the country average). Demographically, the Luzon audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Luzon fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.5 |
| Estimated audience size | 460,505 |
Audience persona
The typical Luzon fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Cam Ward.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,325 | 1.7× |
| Texas | 33,347 | 0.84× |
| Florida | 24,616 | 0.79× |
| New York | 24,375 | 0.95× |
| Washington | 16,269 | 1.76× |
| Illinois | 14,916 | 0.97× |
| Virginia | 13,562 | 1.21× |
| Pennsylvania | 11,879 | 0.77× |
| North Carolina | 11,745 | 0.85× |
| Hawaii | 11,093 | 5.6× |
| Georgia | 11,000 | 0.78× |
| Ohio | 9,945 | 0.7× |
| New Jersey | 9,441 | 0.81× |
| Michigan | 9,210 | 0.76× |
| Maryland | 8,540 | 1.08× |
| Massachusetts | 8,422 | 0.93× |
| Arizona | 8,123 | 0.86× |
| Oregon | 7,336 | 1.39× |
| Colorado | 6,809 | 0.94× |
| Nevada | 6,479 | 1.45× |
| Tennessee | 6,415 | 0.69× |
| Minnesota | 5,985 | 0.91× |
| Missouri | 5,967 | 0.8× |
| Indiana | 5,941 | 0.71× |
| Wisconsin | 5,569 | 0.8× |
| Alabama | 5,014 | 0.78× |
| South Carolina | 4,923 | 0.71× |
| Louisiana | 4,720 | 0.79× |
| Utah | 4,226 | 1.02× |
| Kentucky | 4,144 | 0.72× |
| Oklahoma | 4,111 | 0.8× |
| Connecticut | 3,607 | 0.78× |
| Kansas | 3,432 | 0.95× |
| Iowa | 2,799 | 0.74× |
| Arkansas | 2,460 | 0.65× |
| Washington, District of Columbia | 2,353 | 1.7× |
| Mississippi | 2,250 | 0.59× |
| Idaho | 2,199 | 0.95× |
| New Mexico | 2,065 | 0.89× |
| Nebraska | 1,768 | 0.77× |
| Alaska | 1,711 | 1.74× |
| Maine | 1,515 | 0.92× |
| West Virginia | 1,477 | 0.69× |
| New Hampshire | 1,374 | 0.76× |
| Rhode Island | 1,175 | 0.8× |
| Montana | 995 | 0.78× |
| Delaware | 781 | 0.61× |
| North Dakota | 717 | 0.76× |
| Vermont | 634 | 0.78× |
| South Dakota | 614 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 47.39× | Sports |
| Hidden Objects Games | 72.1× | Games |
| Nationality | 5.8× | Politics & Society |
| UK garage | 11.9× | Music & Radio |
| Life of Pi | 20× | Movies & TV |
| Product design | 3.92× | Business & Career |
| Pro-Ject | 7.26× | Music & Radio |
| Morphine (band) | 10.73× | Music & Radio |
| Pantsuit | 10.57× | Fashion & Accessoires |
| Natural rubber | 2.08× | Cars & Mobility |
| Isometric exercise | 8.62× | Sports |
| Kenyatta University | 20× | Business & Career |
| Stamp collecting | 4.52× | Home & Garden |
| Combat sport | 1.52× | Sports |
| Staycation | 2.91× | Home & Garden |
| Wikia | 2.93× | Internet & Social Media |
| Bank account | 2.04× | Business & Career |
| Israel | 1.52× | Travel & Leisure |
| Women's empowerment | 2.98× | Politics & Society |
| Justice | 2× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.47 |
| Travelling | THRILL | 3.51 |
| Quality Awareness | PREMIUM | 1.85 |
| Luxury Orientation | PREMIUM | 1.68 |
| Spirituality | BALANCE | 1.41 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 56.7% |
| United States | 7.2% |
| Japan | 3.7% |
See Luzon audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Luzon have in United States?
Luzon has an estimated audience of 460,505 people in United States, concentrated in California and Texas.
What is the gender split and age of Luzon fans?
58.1% of Luzon fans are female, 41.9% are male, with an average age of 41.5 years.
Which brands do Luzon fans like most?
Luzon fans show strongest brand affinity for Cam Ward (47.39×), Hidden Objects Games (72.1×), and Nationality (5.8×) over the country average.
Where do Luzon fans live in United States?
Luzon fans in United States are most concentrated in California (reach 86,325), Texas (reach 33,347), and Florida (reach 24,616). These three regions account for the largest share of the active audience.
What other brands do Luzon fans also like?
Beyond Luzon itself, the audience over-indexes on Hidden Objects Games (72.1×), Nationality (5.8×), UK garage (11.9×), and Life of Pi (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Luzon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.