Rascasse Audience Intelligence

Luzon Audience in United States

A data profile of the people who buy, follow and care about Luzon in United States — modelled from more than twelve digital signal sources. Luzon has an estimated audience of 460,505 people in United States.

#55among Island in United States#4118among POI in United States#3113in Travel & Leisure

The average Luzon fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart Communications, Anne Curtis, Family car, with strongest over-indexing on Smart Communications (69.8× the country average).

Demographically, the Luzon audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luzon fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Smart Communications.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luzon profile in United States.

Audience size
461K
in United States
Gender
58.1%♀
41.9% male
Age
41.5
average years
Country rank
#38426
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luzon fans

58.1% are female, 41.9% are male, average age 41.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Luzon audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.5
Estimated audience size460,505
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Luzon audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Luzon audience comes from United States.

Worldwide audience distribution share by country for Luzon
CountryShare
Philippines56.7%
United States7.2%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luzon audience in United States is strongest.

Fig. 05

Top regions by affinity

Luzon fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K5.24×
02Alaska~2K1.68×
03Washington~20K1.65×
04California~80K1.63×
05Washington, District of Columbia~2K1.40×
06Nevada~6K1.38×
07Oregon~7K1.24×
08Virginia~10K1.12×
09Utah~4K1.06×
10Idaho~2K1.01×
11Maryland~8K0.99×
12Arizona~9K0.96×
13Kansas~3K0.96×
14Vermont<1K0.96×
15Maine~2K0.95×
16Montana~1K0.95×
17Colorado~7K0.94×
18New Mexico~2K0.92×
19South Dakota<1K0.92×
20North Dakota<1K0.92×
21Illinois~10K0.91×
22New Hampshire~2K0.91×
23Minnesota~6K0.89×
24West Virginia~2K0.89×
25Rhode Island~1K0.89×
26Nebraska~2K0.88×
27Delaware~1K0.87×
28Massachusetts~8K0.86×
29New York~20K0.85×
30Louisiana~5K0.85×
31Oklahoma~4K0.85×
32Connecticut~4K0.85×
33Alabama~5K0.83×
34North Carolina~10K0.82×
35Missouri~6K0.82×
36Wisconsin~6K0.82×
37New Jersey~10K0.81×
38Iowa~3K0.81×
39Arkansas~3K0.81×
40Mississippi~3K0.80×
41Texas~30K0.79×
42Florida~20K0.78×
43Kentucky~5K0.78×
44South Carolina~5K0.77×
45Georgia~10K0.76×
46Pennsylvania~10K0.75×
47Michigan~9K0.75×
48Tennessee~7K0.74×
49Indiana~6K0.74×
50Ohio~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Luzon, United States
0.72×1.00×5.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luzon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luzon audience
#·InterestCategoryAffinity×
01Anne CurtisMovies & TV122.48×
02Smart CommunicationsTechnology & Electronics69.80×
03Lea SalongaMovies & TV63.20×
04Liza SoberanoMovies & TV58.33×
05Star CinemaMovies & TV55.85×
06EastWest BankBusiness & Career51.62×
07Cebu PacificTravel & Leisure45.53×
08Philippine Stock ExchangeBusiness & Career35.91×
09Family carCars & Mobility20.00×
10EVA AirTravel & Leisure19.42×
11International educationBusiness & Career18.75×
12Philippine AirlinesTravel & Leisure18.36×
13FlightAwareTravel & Leisure17.85×
14Cathay PacificTravel & Leisure16.91×
15CitroënCars & Mobility16.35×
16Group buyingShopping16.12×
17PeugeotCars & Mobility13.84×
18JollibeeFood & Beverages13.65×
19ShrimpFood & Beverages4.90×
20PhilippinesTravel & Leisure4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luzon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luzon audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.13×
TravellingTHRILL3.35×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luzon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
ExtroversionTHRILL0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luzon have in United States?

Luzon has an estimated audience of 460,505 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luzon fans?

58.1% of Luzon fans are female, 41.9% are male, with an average age of 41.5 years.

03

Which brands do Luzon fans like most?

Luzon fans show strongest brand affinity for Smart Communications (69.8×), Anne Curtis (122.48×), and Family car (20×) over the country average.

04

Where do Luzon fans live in United States?

Luzon fans in United States are most concentrated in California (reach ~80K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Luzon fans also like?

Beyond Luzon itself, the audience over-indexes on Anne Curtis (122.48×), Family car (20×), FlightAware (17.85×), and Lea Salonga (63.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Luzon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luzon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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