Pasig Audience in United States
Pasig has an estimated audience of 328,936 people in United States. 44.9% are female, 55.1% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Jollibee, Philippine Stock Exchange, Family car, Philippine Airlines, Jesse Williams.
The average Pasig fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jollibee, Philippine Stock Exchange, Family car, with strongest over-indexing on Jollibee (36.41× the country average). Demographically, the Pasig audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pasig fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 36.6 |
| Estimated audience size | 328,936 |
Audience persona
The typical Pasig fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Jollibee.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,925 | 2.1× |
| Texas | 29,397 | 1.04× |
| New York | 20,276 | 1.1× |
| Florida | 19,117 | 0.86× |
| Illinois | 12,540 | 1.14× |
| Virginia | 11,047 | 1.38× |
| Washington | 10,707 | 1.62× |
| New Jersey | 8,298 | 0.99× |
| Georgia | 7,828 | 0.77× |
| Pennsylvania | 7,462 | 0.67× |
| North Carolina | 7,399 | 0.75× |
| Nevada | 6,584 | 2.07× |
| Ohio | 6,304 | 0.62× |
| Colorado | 6,141 | 1.18× |
| Hawaii | 5,909 | 4.18× |
| Maryland | 5,421 | 0.96× |
| Michigan | 4,972 | 0.58× |
| Massachusetts | 4,875 | 0.75× |
| Tennessee | 4,295 | 0.65× |
| Oregon | 4,157 | 1.1× |
| Minnesota | 3,694 | 0.78× |
| Missouri | 3,596 | 0.68× |
| Indiana | 3,359 | 0.56× |
| Connecticut | 2,929 | 0.89× |
| Wisconsin | 2,918 | 0.59× |
| Utah | 2,855 | 0.97× |
| South Carolina | 2,722 | 0.55× |
| Kentucky | 2,676 | 0.65× |
| Oklahoma | 2,417 | 0.66× |
| Arizona | 2,030 | 0.3× |
| Louisiana | 1,958 | 0.46× |
| Washington, District of Columbia | 1,723 | 1.74× |
| Arkansas | 1,545 | 0.57× |
| Iowa | 1,510 | 0.56× |
| Kansas | 1,503 | 0.58× |
| Mississippi | 1,391 | 0.51× |
| Idaho | 1,237 | 0.75× |
| Alabama | 1,151 | 0.25× |
| West Virginia | 1,148 | 0.75× |
| Alaska | 1,146 | 1.63× |
| Nebraska | 1,081 | 0.66× |
| Delaware | 1,023 | 1.13× |
| Montana | 999 | 1.09× |
| New Mexico | 998 | 0.61× |
| South Dakota | 986 | 1.3× |
| North Dakota | 960 | 1.42× |
| New Hampshire | 946 | 0.73× |
| Wyoming | 929 | 1.91× |
| Rhode Island | 914 | 0.87× |
| Maine | 913 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jollibee | 36.41× | Food & Beverages |
| Philippine Stock Exchange | 101.42× | Business & Career |
| Family car | 18.28× | Cars & Mobility |
| Philippine Airlines | 41.06× | Travel & Leisure |
| Jesse Williams | 35.18× | Movies & TV |
| Wattpad | 14.86× | Internet & Social Media |
| Group buying | 19.11× | Shopping |
| Carvel Ice Cream | 78.66× | Food & Beverages |
| Cebu Pacific | 51.62× | Travel & Leisure |
| EastWest Bank | 46.55× | Business & Career |
| Indeed.com | 4.52× | Business & Career |
| Smart Communications | 24.53× | Technology & Electronics |
| Anne Curtis | 59.43× | Movies & TV |
| Peugeot | 18.28× | Cars & Mobility |
| Google Flights | 5.51× | Travel & Leisure |
| Google Maps | 3.71× | Internet & Social Media |
| Smoothie King | 8.97× | Food & Beverages |
| EVA Air | 23.89× | Travel & Leisure |
| Star Cinema | 47.39× | Movies & TV |
| Lea Salonga | 36.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.41 |
| Travelling | THRILL | 2.94 |
| Luxury Orientation | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.63 |
| Early Adopter Mentality | POWER | 1.39 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 64.2% |
| United States | 5.3% |
| Saudi Arabia | 3.8% |
See Pasig audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Pasig have in United States?
Pasig has an estimated audience of 328,936 people in United States, concentrated in California and Texas.
What is the gender split and age of Pasig fans?
44.9% of Pasig fans are female, 55.1% are male, with an average age of 36.6 years.
Which brands do Pasig fans like most?
Pasig fans show strongest brand affinity for Jollibee (36.41×), Philippine Stock Exchange (101.42×), and Family car (18.28×) over the country average.
Where do Pasig fans live in United States?
Pasig fans in United States are most concentrated in California (reach 75,925), Texas (reach 29,397), and New York (reach 20,276). These three regions account for the largest share of the active audience.
What other brands do Pasig fans also like?
Beyond Pasig itself, the audience over-indexes on Philippine Stock Exchange (101.42×), Family car (18.28×), Philippine Airlines (41.06×), and Jesse Williams (35.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pasig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.