Rascasse Audience Intelligence

Pasig Audience in United States

A data profile of the people who buy, follow and care about Pasig in United States — modelled from more than twelve digital signal sources. Pasig has an estimated audience of 328,936 people in United States.

#576among City in United States#5344among POI in United States#3809in Travel & Leisure

The average Pasig fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart Communications, Family car, Jesse Williams, with strongest over-indexing on Smart Communications (42.48× the country average).

Demographically, the Pasig audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pasig fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Smart Communications.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pasig profile in United States.

Audience size
329K
in United States
Gender
44.9%♀
55.1% male
Age
36.6
average years
Country rank
#46086
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pasig fans

44.9% are female, 55.1% are male, average age 36.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Pasig audience in United States
MetricValue
Female44.9%
Male55.1%
Average age36.6
Estimated audience size328,936
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Pasig audience in United States
Age bracketShare%
16-1934%
20-2914%
30-3914%
40-4916%
50+21%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pasig audience comes from United States.

Worldwide audience distribution share by country for Pasig
CountryShare
Philippines64.2%
United States5.3%
Saudi Arabia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pasig audience in United States is strongest.

Fig. 05

Top regions by affinity

Pasig fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.13×
02California~70K1.94×
03Nevada~6K1.76×
04Washington~10K1.56×
05Virginia~10K1.33×
06Washington, District of Columbia~1K1.26×
07Alaska<1K1.26×
08Vermont<1K1.10×
09New York~20K1.07×
10Illinois~10K1.07×
11North Dakota<1K1.07×
12South Dakota<1K1.05×
13New Jersey~9K1.04×
14Colorado~5K1.02×
15Oregon~4K1.02×
16Montana<1K1.01×
17Utah~3K1.00×
18Delaware<1K1.00×
19Maryland~6K0.99×
20Texas~30K0.97×
21Florida~20K0.97×
22Rhode Island~1K0.97×
23New Hampshire~1K0.96×
24West Virginia~1K0.95×
25Maine~1K0.95×
26Idaho~2K0.94×
27Connecticut~3K0.92×
28Nebraska~2K0.92×
29New Mexico~2K0.92×
30Arizona~6K0.90×
31Mississippi~2K0.90×
32Kansas~2K0.90×
33Arkansas~2K0.89×
34Massachusetts~6K0.88×
35Iowa~2K0.88×
36Oklahoma~3K0.87×
37Louisiana~4K0.85×
38Kentucky~4K0.85×
39Minnesota~4K0.84×
40Alabama~4K0.83×
41Georgia~8K0.82×
42Tennessee~5K0.82×
43Missouri~4K0.82×
44South Carolina~4K0.82×
45Indiana~5K0.81×
46Wisconsin~4K0.81×
47North Carolina~8K0.80×
48Pennsylvania~9K0.77×
49Ohio~8K0.75×
50Michigan~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Pasig, United States
0.75×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pasig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pasig audience
#·InterestCategoryAffinity×
01Carvel Ice CreamFood & Beverages96.95×
02Anne CurtisMovies & TV75.23×
03Star CinemaMovies & TV59.46×
04Cebu PacificTravel & Leisure48.04×
05Philippine Stock ExchangeBusiness & Career46.88×
06Smart CommunicationsTechnology & Electronics42.48×
07Jesse WilliamsMovies & TV38.31×
08Lea SalongaMovies & TV37.92×
09EVA AirTravel & Leisure31.41×
10EastWest BankBusiness & Career30.70×
11Family carCars & Mobility20.00×
12International educationBusiness & Career18.75×
13Korean AirTravel & Leisure18.15×
14CitroënCars & Mobility16.35×
15Group buyingShopping16.12×
16Iggy PopMusic & Radio16.09×
17PeugeotCars & Mobility13.84×
18JollibeeFood & Beverages10.82×
19Smoothie KingFood & Beverages8.20×
20Google FlightsTravel & Leisure3.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pasig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pasig audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.03×
TravellingTHRILL3.23×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pasig audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pasig have in United States?

Pasig has an estimated audience of 328,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pasig fans?

44.9% of Pasig fans are female, 55.1% are male, with an average age of 36.6 years.

03

Which brands do Pasig fans like most?

Pasig fans show strongest brand affinity for Smart Communications (42.48×), Family car (20×), and Jesse Williams (38.31×) over the country average.

04

Where do Pasig fans live in United States?

Pasig fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pasig fans also like?

Beyond Pasig itself, the audience over-indexes on Family car (20×), Jesse Williams (38.31×), Philippine Stock Exchange (46.88×), and Carvel Ice Cream (96.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pasig audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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