Rascasse Audience Intelligence

Pinoy pop Audience in United States

A data profile of the people who buy, follow and care about Pinoy pop in United States — modelled from more than twelve digital signal sources. Pinoy pop has an estimated audience of 272,967 people in United States.

#456among Musical genre in United States#13862among Topic in United States#7422in Music & Radio

The average Pinoy pop fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jollibee, FlightAware, Smart Communications, with strongest over-indexing on Jollibee (21.38× the country average).

Demographically, the Pinoy pop audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinoy pop fan in United States is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Jollibee.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinoy pop profile in United States.

Audience size
273K
in United States
Gender
64.8%♀
35.2% male
Age
41.1
average years
Country rank
#50713
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinoy pop fans

64.8% are female, 35.2% are male, average age 41.1.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Pinoy pop audience in United States
MetricValue
Female64.8%
Male35.2%
Average age41.1
Estimated audience size272,967
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Pinoy pop audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3922%
40-4921%
50+23%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Pinoy pop audience comes from United States.

Worldwide audience distribution share by country for Pinoy pop
CountryShare
Philippines33.5%
South Korea14.0%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinoy pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinoy pop fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.35×
02Delaware<1K1.19×
03Rhode Island~1K1.18×
04West Virginia~1K1.16×
05New Hampshire~1K1.16×
06Maine~1K1.16×
07Washington, District of Columbia<1K1.11×
08Mississippi~2K1.10×
09Idaho~2K1.10×
10Nebraska~1K1.09×
11Arkansas~2K1.08×
12New Mexico~1K1.07×
13Kentucky~4K1.05×
14Nevada~3K1.04×
15Montana<1K1.04×
16Alaska<1K1.04×
17Vermont<1K1.04×
18Iowa~2K1.03×
19Kansas~2K1.01×
20North Dakota<1K1.01×
21Louisiana~4K1.00×
22Oklahoma~3K1.00×
23South Dakota<1K1.00×
24Alabama~4K0.99×
25Oregon~3K0.99×
26Utah~2K0.98×
27South Carolina~4K0.97×
28Connecticut~3K0.97×
29Missouri~4K0.94×
30Minnesota~4K0.94×
31Tennessee~5K0.93×
32Indiana~5K0.93×
33Maryland~4K0.93×
34Colorado~4K0.93×
35Wisconsin~4K0.93×
36Arizona~5K0.91×
37Washington~5K0.91×
38Massachusetts~5K0.91×
39Virginia~6K0.90×
40Michigan~6K0.89×
41New Jersey~6K0.89×
42Georgia~7K0.88×
43Ohio~7K0.88×
44North Carolina~7K0.88×
45Pennsylvania~8K0.87×
46Illinois~8K0.86×
47Florida~10K0.81×
48New York~10K0.79×
49Texas~20K0.75×
50California~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Pinoy pop, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinoy pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinoy pop audience
#·InterestCategoryAffinity×
01ASAP MobMusic & Radio66.26×
02Philippine Stock ExchangeBusiness & Career41.99×
03Star CinemaMovies & TV40.21×
04Smart CommunicationsTechnology & Electronics36.42×
05Philippine AirlinesTravel & Leisure27.29×
06EVA AirTravel & Leisure22.25×
07JollibeeFood & Beverages21.38×
08FlightAwareTravel & Leisure20.00×
09Malaysia AirlinesTravel & Leisure20.00×
10Fiesta MartShopping20.00×
11International educationBusiness & Career18.75×
12Kevin SmithMovies & TV17.88×
13FIFA Club World CupSports14.20×
14Lyric poetryLiterature13.16×
15Web serverTechnology & Electronics11.30×
16Group buyingShopping8.58×
17Din Tai FungFood & Beverages7.69×
18Discount storesShopping3.54×
19Solar energyHome & Garden3.41×
20Panda ExpressFood & Beverages3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinoy pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinoy pop audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.42×
Convenience OrientationPREMIUM1.95×
Family OrientationCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinoy pop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Pet OwnershipJOY0.70×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinoy pop have in United States?

Pinoy pop has an estimated audience of 272,967 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pinoy pop fans?

64.8% of Pinoy pop fans are female, 35.2% are male, with an average age of 41.1 years.

03

Which brands do Pinoy pop fans like most?

Pinoy pop fans show strongest brand affinity for Jollibee (21.38×), FlightAware (20×), and Smart Communications (36.42×) over the country average.

04

Where do Pinoy pop fans live in United States?

Pinoy pop fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Pinoy pop fans also like?

Beyond Pinoy pop itself, the audience over-indexes on FlightAware (20×), Smart Communications (36.42×), Philippine Stock Exchange (41.99×), and Web server (11.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Pinoy pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinoy pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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