Pinoy pop Audience in United States

Pinoy pop has an estimated audience of 272,967 people in United States. 64.8% are female, 35.2% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Philippine Stock Exchange, FlightAware, Smart Communications, Jollibee, Kia Sportage.

The average Pinoy pop fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Philippine Stock Exchange, FlightAware, Smart Communications, with strongest over-indexing on Philippine Stock Exchange (92.33× the country average). Demographically, the Pinoy pop audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Pinoy pop fans

Demographic split for Pinoy pop audience in United States
MetricValue
Female64.8%
Male35.2%
Average age41.1
Estimated audience size272,967

Audience persona

The typical Pinoy pop fan in United States is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Philippine Stock Exchange.

Top regions in United States

Top regions ranked by reach for Pinoy pop in United States
RegionReachAffinity
California17,4490.58×
Texas7,7200.33×
New York4,7460.31×
Florida4,5290.25×
Kentucky4,5281.32×
Virginia4,1680.63×
Louisiana3,9241.11×
Mississippi3,5311.57×
Arkansas3,1371.39×
Oklahoma3,0681.01×
South Carolina2,9940.73×
Pennsylvania2,9600.32×
Alabama2,9220.77×
West Virginia2,9152.29×
Missouri2,8260.64×
Tennessee2,7840.51×
Illinois2,7760.31×
Massachusetts2,7300.51×
North Carolina2,7130.33×
Ohio2,7020.32×
Indiana2,6930.54×
Kansas2,6921.25×
Idaho2,6921.97×
Michigan2,6900.38×
Hawaii2,5712.19×
Iowa2,5561.14×
Georgia2,4840.3×
Wisconsin2,4700.6×
New Jersey2,4450.35×
New Hampshire2,4022.23×
Arizona2,3780.43×
Nebraska2,3521.72×
Connecticut2,3480.86×
New Mexico2,3401.71×
Nevada2,3320.88×
Rhode Island2,3192.67×
Maine2,3182.37×
Oregon2,3020.74×
Utah2,2880.94×
Maryland2,2620.48×
Minnesota2,2060.56×
Washington2,1320.39×
Colorado2,1260.49×
Delaware2,0772.76×
Washington, District of Columbia1,5001.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinoy pop audience
BrandAffinityCategory
Philippine Stock Exchange92.33×Business & Career
FlightAware19.98×Travel & Leisure
Smart Communications31.11×Technology & Electronics
Jollibee14.11×Food & Beverages
Kia Sportage25.32×Cars & Mobility
Google Flights5.79×Travel & Leisure
Group buying14.53×Shopping
MSN3.72×News
Star Cinema47.39×Movies & TV
Kevin Smith23.56×Movies & TV
Din Tai Fung9.15×Food & Beverages
Web server7.05×Technology & Electronics
Adobo35.44×Food & Beverages
Nordstrom rack3.75×Fashion & Accessoires
EVA Air19.8×Travel & Leisure
Robin Williams8.18×Movies & TV
FIFA Club World Cup13.02×Sports
Malaysia Airlines19.21×Travel & Leisure
southwest airlines3.65×Travel & Leisure
Honda HR-V16.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinoy pop audience
TraitClusterScore
TravellingTHRILL2.63
Luxury OrientationPREMIUM1.7
SpiritualityBALANCE1.52
Urban LifestyleOPEN1.48
Quality AwarenessPREMIUM1.46
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Pinoy pop
CountryShare
Philippines33.5%
South Korea14.0%
Japan8.1%

See Pinoy pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Pinoy pop have in United States?

Pinoy pop has an estimated audience of 272,967 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinoy pop fans?

64.8% of Pinoy pop fans are female, 35.2% are male, with an average age of 41.1 years.

Which brands do Pinoy pop fans like most?

Pinoy pop fans show strongest brand affinity for Philippine Stock Exchange (92.33×), FlightAware (19.98×), and Smart Communications (31.11×) over the country average.

Where do Pinoy pop fans live in United States?

Pinoy pop fans in United States are most concentrated in California (reach 17,449), Texas (reach 7,720), and New York (reach 4,746). These three regions account for the largest share of the active audience.

What other brands do Pinoy pop fans also like?

Beyond Pinoy pop itself, the audience over-indexes on FlightAware (19.98×), Smart Communications (31.11×), Jollibee (14.11×), and Kia Sportage (25.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinoy pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.