Pasay City, Philippines Audience in United States

Pasay City, Philippines logo

Pasay City, Philippines has an estimated audience of 324,546 people in United States. 54.2% are female, 45.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Cam Ward, Hidden Objects Games, Grey Eagle, Minnesota, Product design, UK garage.

The average Pasay City, Philippines fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cam Ward, Hidden Objects Games, Grey Eagle, Minnesota, with strongest over-indexing on Cam Ward (47.39× the country average). Demographically, the Pasay City, Philippines audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pasay City, Philippines fans

Demographic split for Pasay City, Philippines audience in United States
MetricValue
Female54.2%
Male45.8%
Average age34.2
Estimated audience size324,546

Audience persona

The typical Pasay City, Philippines fan in United States is balanced, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Pasay City, Philippines in United States
RegionReachAffinity
California18,9370.53×
Texas7,1960.26×
Florida5,5670.25×
New York4,9470.27×
Mississippi4,5571.7×
Louisiana4,0520.97×
Arkansas4,0481.51×
Oklahoma3,9591.1×
Kentucky3,8960.96×
Alabama3,7710.83×
West Virginia3,7622.49×
Tennessee3,5930.55×
South Carolina3,5670.73×
Indiana3,4760.59×
Kansas3,4751.36×
Idaho3,4742.13×
Washington3,4390.53×
Missouri3,3660.64×
Hawaii3,3192.38×
Pennsylvania3,3100.3×
Iowa3,2991.23×
Montana3,2733.63×
North Carolina3,2320.33×
Oregon3,2190.87×
Ohio3,2190.32×
Georgia3,2060.32×
Michigan3,2040.38×
Wisconsin3,1870.65×
Virginia3,1790.4×
Illinois3,1050.29×
Arizona3,0690.46×
Nebraska3,0351.86×
Connecticut3,0310.93×
New Mexico3,0191.86×
Nevada3,0100.96×
Rhode Island2,9932.9×
Colorado2,9720.58×
Utah2,9531.02×
Maryland2,9200.52×
New Jersey2,9130.35×
Minnesota2,8480.61×
Massachusetts2,8180.44×
Washington, District of Columbia1,9351.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pasay City, Philippines audience
BrandAffinityCategory
Cam Ward47.39×Sports
Hidden Objects Games54.37×Games
Grey Eagle, Minnesota135.2×Travel & Leisure
Product design4.21×Business & Career
UK garage11.54×Music & Radio
Pro-Ject8.39×Music & Radio
Stamp collecting6.5×Home & Garden
Isometric exercise10.68×Sports
Jax Teller20×Movies & TV
Kenyatta University20×Business & Career
Morphine (band)7.17×Music & Radio
Gumbal7.53×Cars & Mobility
Historic site3.73×Arts & Culture
Ichiro Suzuki8.31×Sports
Home equity1.56×Home & Garden
Nebraska Cornhuskers football2.69×Sports
Infiniti QX5612.52×Cars & Mobility
Home staging3.49×Home & Garden
Jaws3.64×Movies & TV
Wikia2.19×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pasay City, Philippines audience
TraitClusterScore
Luxury OrientationPREMIUM4.7
TravellingTHRILL4.18
Quality AwarenessPREMIUM1.93
Risk AppetiteTHRILL1.61
SustainabilityBALANCE1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Pasay City, Philippines
CountryShare
Philippines37.7%
Japan13.3%
United States10.0%

See Pasay City, Philippines audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pasay City, Philippines have in United States?

Pasay City, Philippines has an estimated audience of 324,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Pasay City, Philippines fans?

54.2% of Pasay City, Philippines fans are female, 45.8% are male, with an average age of 34.2 years.

Which brands do Pasay City, Philippines fans like most?

Pasay City, Philippines fans show strongest brand affinity for Cam Ward (47.39×), Hidden Objects Games (54.37×), and Grey Eagle, Minnesota (135.2×) over the country average.

Where do Pasay City, Philippines fans live in United States?

Pasay City, Philippines fans in United States are most concentrated in California (reach 18,937), Texas (reach 7,196), and Florida (reach 5,567). These three regions account for the largest share of the active audience.

What other brands do Pasay City, Philippines fans also like?

Beyond Pasay City, Philippines itself, the audience over-indexes on Hidden Objects Games (54.37×), Grey Eagle, Minnesota (135.2×), Product design (4.21×), and UK garage (11.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasay City, Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.