Pasay City, Philippines Audience in United States

Pasay City, Philippines logo

Pasay City, Philippines has an estimated audience of 324,546 people in United States. 54.2% are female, 45.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Group buying, Jollibee, Philippine Stock Exchange, Philippine Airlines, Luxury Travel.

The average Pasay City, Philippines fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, Jollibee, Philippine Stock Exchange, with strongest over-indexing on Group buying (115.53× the country average). Demographically, the Pasay City, Philippines audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pasay City, Philippines fans

Demographic split for Pasay City, Philippines audience in United States
MetricValue
Female54.2%
Male45.8%
Average age34.2
Estimated audience size324,546

Audience persona

The typical Pasay City, Philippines fan in United States is balanced, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Pasay City, Philippines in United States
RegionReachAffinity
California18,9370.53×
Texas7,1960.26×
Florida5,5670.25×
New York4,9470.27×
Mississippi4,5571.7×
Louisiana4,0520.97×
Arkansas4,0481.51×
Oklahoma3,9591.1×
Kentucky3,8960.96×
Alabama3,7710.83×
West Virginia3,7622.49×
Tennessee3,5930.55×
South Carolina3,5670.73×
Indiana3,4760.59×
Kansas3,4751.36×
Idaho3,4742.13×
Washington3,4390.53×
Missouri3,3660.64×
Hawaii3,3192.38×
Pennsylvania3,3100.3×
Iowa3,2991.23×
Montana3,2733.63×
North Carolina3,2320.33×
Oregon3,2190.87×
Ohio3,2190.32×
Georgia3,2060.32×
Michigan3,2040.38×
Wisconsin3,1870.65×
Virginia3,1790.4×
Illinois3,1050.29×
Arizona3,0690.46×
Nebraska3,0351.86×
Connecticut3,0310.93×
New Mexico3,0191.86×
Nevada3,0100.96×
Rhode Island2,9932.9×
Colorado2,9720.58×
Utah2,9531.02×
Maryland2,9200.52×
New Jersey2,9130.35×
Minnesota2,8480.61×
Massachusetts2,8180.44×
Washington, District of Columbia1,9351.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pasay City, Philippines audience
BrandAffinityCategory
Group buying115.53×Shopping
Jollibee30.2×Food & Beverages
Philippine Stock Exchange54.37×Business & Career
Philippine Airlines41.06×Travel & Leisure
Luxury Travel20.06×Travel & Leisure
7-Eleven6.82×Shopping
EastWest Bank51.54×Business & Career
Trench coat42×Fashion & Accessoires
Nordstrom rack5.5×Fashion & Accessoires
Singles Day43.35×Politics & Society
MSN4.17×News
Wattpad11.13×Internet & Social Media
Planet Fitness3.75×Sports
Star Cinema47.39×Movies & TV
Google Flights5.13×Travel & Leisure
Septic tank20.95×Home & Garden
Smart Communications20.24×Technology & Electronics
Diaper bag5.61×Kids & Family
Indeed.com3.19×Business & Career
Malaysia8.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pasay City, Philippines audience
TraitClusterScore
Luxury OrientationPREMIUM4.7
TravellingTHRILL4.18
Quality AwarenessPREMIUM1.93
Risk AppetiteTHRILL1.61
SustainabilityBALANCE1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Pasay City, Philippines
CountryShare
Philippines37.7%
Japan13.3%
United States10.0%

See Pasay City, Philippines audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pasay City, Philippines have in United States?

Pasay City, Philippines has an estimated audience of 324,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Pasay City, Philippines fans?

54.2% of Pasay City, Philippines fans are female, 45.8% are male, with an average age of 34.2 years.

Which brands do Pasay City, Philippines fans like most?

Pasay City, Philippines fans show strongest brand affinity for Group buying (115.53×), Jollibee (30.2×), and Philippine Stock Exchange (54.37×) over the country average.

Where do Pasay City, Philippines fans live in United States?

Pasay City, Philippines fans in United States are most concentrated in California (reach 18,937), Texas (reach 7,196), and Florida (reach 5,567). These three regions account for the largest share of the active audience.

What other brands do Pasay City, Philippines fans also like?

Beyond Pasay City, Philippines itself, the audience over-indexes on Jollibee (30.2×), Philippine Stock Exchange (54.37×), Philippine Airlines (41.06×), and Luxury Travel (20.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasay City, Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.