Rascasse Audience Intelligence

Pasay City, Philippines Audience in United States

A data profile of the people who buy, follow and care about Pasay City, Philippines in United States — modelled from more than twelve digital signal sources. Pasay City, Philippines has an estimated audience of 324,546 people in United States.

#5392among POI in United States#3832in Travel & Leisure

The average Pasay City, Philippines fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, 7-Eleven, Smart Communications, with strongest over-indexing on Group buying (60.66× the country average).

Demographically, the Pasay City, Philippines audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pasay City, Philippines fan in United States is balanced, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pasay City, Philippines profile in United States.

Audience size
325K
in United States
Gender
54.2%♀
45.8% male
Age
34.2
average years
Country rank
#46403
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pasay City, Philippines fans

54.2% are female, 45.8% are male, average age 34.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Pasay City, Philippines audience in United States
MetricValue
Female54.2%
Male45.8%
Average age34.2
Estimated audience size324,546
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Pasay City, Philippines audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Pasay City, Philippines audience comes from United States.

Worldwide audience distribution share by country for Pasay City, Philippines
CountryShare
Philippines37.7%
Japan13.3%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pasay City, Philippines audience in United States is strongest.

Fig. 05

Top regions by affinity

Pasay City, Philippines fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.17×
02California~60K1.71×
03Nevada~5K1.60×
04Washington~9K1.36×
05Montana~1K1.26×
06Alaska<1K1.22×
07Washington, District of Columbia~1K1.21×
08Rhode Island~1K1.17×
09West Virginia~2K1.13×
10Virginia~9K1.11×
11Idaho~2K1.07×
12Nebraska~2K1.04×
13New Mexico~2K1.04×
14Vermont<1K1.04×
15North Dakota<1K1.03×
16Mississippi~3K1.02×
17South Dakota<1K1.02×
18Oregon~4K1.00×
19Arkansas~3K0.99×
20Illinois~10K0.98×
21New Jersey~8K0.98×
22Utah~3K0.98×
23Kansas~3K0.98×
24New Hampshire~1K0.98×
25Maine~1K0.98×
26Delaware<1K0.98×
27Iowa~3K0.96×
28Oklahoma~3K0.95×
29Arizona~6K0.94×
30Connecticut~3K0.92×
31Maryland~5K0.91×
32Colorado~5K0.91×
33Louisiana~4K0.91×
34Kentucky~4K0.91×
35Florida~20K0.89×
36New York~20K0.89×
37Alabama~4K0.89×
38Missouri~5K0.87×
39South Carolina~4K0.87×
40Wisconsin~4K0.87×
41Texas~20K0.86×
42Massachusetts~5K0.86×
43Tennessee~6K0.85×
44Indiana~5K0.85×
45Minnesota~4K0.85×
46Georgia~8K0.81×
47Michigan~7K0.80×
48Ohio~8K0.79×
49North Carolina~8K0.79×
50Pennsylvania~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Pasay City, Philippines, United States
0.76×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pasay City, Philippines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pasay City, Philippines audience
#·InterestCategoryAffinity×
01Nanyang Siang PauNews161.62×
02Star CinemaMovies & TV62.19×
03Group buyingShopping60.66×
04Anne CurtisMovies & TV47.08×
05Smart CommunicationsTechnology & Electronics36.66×
06EastWest BankBusiness & Career32.45×
07Singles DayPolitics & Society30.90×
08Trench coatFashion & Accessoires30.33×
09AirAsiaTravel & Leisure21.54×
10Philippine AirlinesTravel & Leisure20.93×
11Philippine Stock ExchangeBusiness & Career19.50×
12MalaysiaTravel & Leisure18.44×
13Cathay PacificTravel & Leisure14.45×
14JollibeeFood & Beverages13.56×
157-ElevenShopping13.03×
16Retail bankingBusiness & Career6.45×
17Nordstrom rackFashion & Accessoires3.34×
18Panda ExpressFood & Beverages3.29×
19MSNNews2.40×
20Consumer electronicsTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pasay City, Philippines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pasay City, Philippines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.43×
Quality AwarenessPREMIUM2.27×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pasay City, Philippines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
DIY MentalityTHRILL0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pasay City, Philippines have in United States?

Pasay City, Philippines has an estimated audience of 324,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pasay City, Philippines fans?

54.2% of Pasay City, Philippines fans are female, 45.8% are male, with an average age of 34.2 years.

03

Which brands do Pasay City, Philippines fans like most?

Pasay City, Philippines fans show strongest brand affinity for Group buying (60.66×), 7-Eleven (13.03×), and Smart Communications (36.66×) over the country average.

04

Where do Pasay City, Philippines fans live in United States?

Pasay City, Philippines fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pasay City, Philippines fans also like?

Beyond Pasay City, Philippines itself, the audience over-indexes on 7-Eleven (13.03×), Smart Communications (36.66×), Malaysia (18.44×), and Jollibee (13.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pasay City, Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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