Filipino language Audience in United States

Filipino language has an estimated audience of 1,775,234 people in United States. 57.8% are female, 42.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Group buying, Google Flights, Peugeot, Smart Communications, Anne Curtis.

The average Filipino language fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, Google Flights, Peugeot, with strongest over-indexing on Group buying (20× the country average). Demographically, the Filipino language audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Filipino language fans

Demographic split for Filipino language audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.7
Estimated audience size1,775,234

Audience persona

The typical Filipino language fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Filipino language in United States
RegionReachAffinity
California347,2901.78×
Texas180,4131.18×
Florida125,5351.04×
New York116,8601.18×
Illinois67,0801.13×
Georgia58,2301.06×
Pennsylvania53,7690.9×
New Jersey53,7361.19×
Washington53,5791.5×
Virginia53,4701.24×
North Carolina51,3450.96×
Ohio44,7220.82×
Arizona39,8491.1×
Michigan39,4110.85×
Maryland36,5761.2×
Tennessee29,9730.84×
Massachusetts29,0480.83×
Nevada28,9631.69×
Indiana28,5000.88×
Missouri27,6010.96×
Oregon24,7871.22×
Colorado24,4490.87×
South Carolina22,7510.85×
Hawaii21,7322.85×
Louisiana21,4560.94×
Minnesota20,9180.82×
Alabama20,6170.83×
Oklahoma19,2750.98×
Wisconsin19,0560.71×
Kentucky18,3040.82×
Connecticut15,0140.84×
Utah14,1270.89×
Arkansas13,2780.91×
Mississippi12,4550.85×
Kansas11,1600.8×
Iowa10,0310.69×
New Mexico8,1150.91×
Idaho7,5170.84×
Nebraska6,7930.76×
West Virginia6,4050.77×
Washington, District of Columbia5,9511.12×
Alaska5,8891.55×
Maine4,5220.71×
New Hampshire4,4480.64×
Delaware4,3270.88×
Rhode Island4,2350.75×
Montana3,7180.75×
North Dakota3,2330.89×
South Dakota2,8330.69×
Vermont2,7740.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filipino language audience
BrandAffinityCategory
Group buying20×Shopping
Google Flights7.17×Travel & Leisure
Peugeot20×Cars & Mobility
Smart Communications23.35×Technology & Electronics
Anne Curtis58.19×Movies & TV
MSN3.65×News
Star Cinema46.05×Movies & TV
Citroën20×Cars & Mobility
Adobo35.44×Food & Beverages
BTS9.47×Music & Radio
Philippine Stock Exchange24.34×Business & Career
Lea Salonga28.73×Movies & TV
EastWest Bank28.77×Business & Career
Philippines4.6×Travel & Leisure
Liza Soberano35.26×Movies & TV
Cathay Pacific14.58×Travel & Leisure
Hollywood Sign6.75×Travel & Leisure
Staples (Canada)3.09×Business & Career
Western Union4.83×Business & Career
Nordstrom rack2.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filipino language audience
TraitClusterScore
TravellingTHRILL2.5
Quality AwarenessPREMIUM1.48
Luxury OrientationPREMIUM1.48
Early Adopter MentalityPOWER1.35
IndulgenceJOY1.27
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Filipino language
CountryShare
Philippines25.9%
United States9.9%
Japan9.1%

See Filipino language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Filipino language have in United States?

Filipino language has an estimated audience of 1,775,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Filipino language fans?

57.8% of Filipino language fans are female, 42.2% are male, with an average age of 42.7 years.

Which brands do Filipino language fans like most?

Filipino language fans show strongest brand affinity for Group buying (20×), Google Flights (7.17×), and Peugeot (20×) over the country average.

Where do Filipino language fans live in United States?

Filipino language fans in United States are most concentrated in California (reach 347,290), Texas (reach 180,413), and Florida (reach 125,535). These three regions account for the largest share of the active audience.

What other brands do Filipino language fans also like?

Beyond Filipino language itself, the audience over-indexes on Google Flights (7.17×), Peugeot (20×), Smart Communications (23.35×), and Anne Curtis (58.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filipino language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.