Rascasse Audience Intelligence

Filipino language Audience in United States

A data profile of the people who buy, follow and care about Filipino language in United States — modelled from more than twelve digital signal sources. Filipino language has an estimated audience of 1,775,234 people in United States.

#44among Language in United States#6727among Topic in United States#986in Politics & Society

The average Filipino language fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Anne Curtis, Smart Communications, with strongest over-indexing on Group buying (19.49× the country average).

Demographically, the Filipino language audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filipino language fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Group buying.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filipino language profile in United States.

Audience size
1.8M
in United States
Gender
57.8%♀
42.2% male
Age
42.7
average years
Country rank
#15626
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filipino language fans

57.8% are female, 42.2% are male, average age 42.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Filipino language audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.7
Estimated audience size1,775,234
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Filipino language audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Filipino language audience comes from United States.

Worldwide audience distribution share by country for Filipino language
CountryShare
Philippines25.9%
United States9.9%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filipino language audience in United States is strongest.

Fig. 05

Top regions by affinity

Filipino language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.86×
02Alaska~6K1.70×
03California~300K1.66×
04Nevada~30K1.64×
05Washington~50K1.44×
06Oregon~20K1.20×
07Virginia~50K1.18×
08Maryland~40K1.18×
09New Jersey~50K1.12×
10Texas~200K1.11×
11Washington, District of Columbia~6K1.11×
12New York~100K1.09×
13Arizona~40K1.09×
14Illinois~60K1.07×
15Florida~100K1.01×
16Georgia~60K1.01×
17North Dakota~4K0.98×
18Oklahoma~20K0.96×
19New Mexico~9K0.96×
20Missouri~30K0.94×
21Vermont~3K0.94×
22Louisiana~20K0.93×
23North Carolina~50K0.92×
24Arkansas~10K0.92×
25Delaware~4K0.92×
26Utah~10K0.91×
27Mississippi~10K0.89×
28Idaho~8K0.89×
29Pennsylvania~50K0.87×
30Indiana~30K0.86×
31Colorado~20K0.86×
32South Carolina~20K0.86×
33Connecticut~20K0.85×
34Alabama~20K0.84×
35West Virginia~7K0.84×
36Tennessee~30K0.83×
37Kentucky~20K0.83×
38Montana~4K0.83×
39Michigan~40K0.82×
40Minnesota~20K0.82×
41Kansas~10K0.82×
42Massachusetts~30K0.81×
43Nebraska~7K0.81×
44Rhode Island~5K0.81×
45South Dakota~3K0.81×
46Ohio~40K0.79×
47Maine~5K0.79×
48Wisconsin~20K0.73×
49Iowa~10K0.72×
50New Hampshire~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Filipino language, United States
0.72×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filipino language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filipino language audience
#·InterestCategoryAffinity×
01Anne CurtisMovies & TV71.53×
02GlutaHealth47.06×
03Liza SoberanoMovies & TV31.57×
04Star CinemaMovies & TV31.27×
05Lea SalongaMovies & TV28.97×
06Smart CommunicationsTechnology & Electronics21.88×
07CitroënCars & Mobility20.00×
08Group buyingShopping19.49×
09PeugeotCars & Mobility17.55×
10Cathay PacificTravel & Leisure15.40×
11BTSMusic & Radio9.85×
12JollibeeFood & Beverages6.22×
13Retail bankingBusiness & Career6.11×
14Web serverTechnology & Electronics4.39×
15Google FlightsTravel & Leisure3.56×
167-ElevenShopping2.87×
17RadioTechnology & Electronics2.59×
18Mortgage loansBusiness & Career2.31×
19MSNNews2.16×
20WalgreensShopping2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filipino language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filipino language audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.67×
Quality AwarenessPREMIUM1.78×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filipino language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.78×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filipino language have in United States?

Filipino language has an estimated audience of 1,775,234 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Filipino language fans?

57.8% of Filipino language fans are female, 42.2% are male, with an average age of 42.7 years.

03

Which brands do Filipino language fans like most?

Filipino language fans show strongest brand affinity for Group buying (19.49×), Anne Curtis (71.53×), and Smart Communications (21.88×) over the country average.

04

Where do Filipino language fans live in United States?

Filipino language fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Filipino language fans also like?

Beyond Filipino language itself, the audience over-indexes on Anne Curtis (71.53×), Smart Communications (21.88×), Peugeot (17.55×), and BTS (9.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Filipino language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filipino language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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