Rascasse Audience Intelligence

Batangas Audience in United States

A data profile of the people who buy, follow and care about Batangas in United States — modelled from more than twelve digital signal sources. Batangas has an estimated audience of 349,499 people in United States.

#5100among POI in United States#3687in Travel & Leisure

The average Batangas fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza cutter, Jollibee, Smart Communications, with strongest over-indexing on Pizza cutter (532.12× the country average).

Demographically, the Batangas audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Batangas fan in United States is more female, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Pizza cutter.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Batangas profile in United States.

Audience size
349K
in United States
Gender
62.8%♀
37.2% male
Age
45.2
average years
Country rank
#44656
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Batangas fans

62.8% are female, 37.2% are male, average age 45.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Batangas audience in United States
MetricValue
Female62.8%
Male37.2%
Average age45.2
Estimated audience size349,499
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Batangas audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Batangas audience comes from United States.

Worldwide audience distribution share by country for Batangas
CountryShare
Philippines61.1%
United States6.2%
Saudi Arabia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Batangas audience in United States is strongest.

Fig. 05

Top regions by affinity

Batangas fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K5.02×
02California~90K2.35×
03Nevada~8K2.35×
04Alaska~2K2.33×
05Washington~10K1.93×
06Virginia~10K1.48×
07Washington, District of Columbia~1K1.33×
08Arizona~9K1.21×
09Oregon~5K1.21×
10New Jersey~10K1.12×
11Illinois~10K1.11×
12New York~20K0.99×
13Texas~30K0.98×
14Utah~3K0.98×
15Maryland~6K0.97×
16North Dakota<1K0.96×
17Montana<1K0.95×
18Vermont<1K0.94×
19South Dakota<1K0.92×
20Colorado~5K0.91×
21Idaho~2K0.91×
22Florida~20K0.89×
23New Mexico~2K0.89×
24Delaware<1K0.88×
25Kansas~2K0.86×
26Rhode Island<1K0.86×
27West Virginia~1K0.85×
28New Hampshire~1K0.85×
29Connecticut~3K0.84×
30Maine~1K0.84×
31Nebraska~1K0.81×
32Mississippi~2K0.80×
33Arkansas~2K0.79×
34Oklahoma~3K0.78×
35Iowa~2K0.78×
36Minnesota~4K0.77×
37Louisiana~3K0.77×
38Missouri~4K0.76×
39Kentucky~3K0.73×
40Georgia~8K0.72×
41North Carolina~8K0.72×
42Alabama~3K0.72×
43Massachusetts~5K0.71×
44Tennessee~5K0.70×
45South Carolina~4K0.70×
46Wisconsin~4K0.70×
47Michigan~6K0.67×
48Indiana~4K0.67×
49Pennsylvania~8K0.66×
50Ohio~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Batangas, United States
0.63×1.00×5.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Batangas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Batangas audience
#·InterestCategoryAffinity×
01Pizza cutterFood & Beverages532.12×
02Anne CurtisMovies & TV76.46×
03Star CinemaMovies & TV57.84×
04Conrad HotelsTravel & Leisure53.07×
05Smart CommunicationsTechnology & Electronics44.23×
06Philippine AirlinesTravel & Leisure44.21×
07AirAsiaTravel & Leisure33.75×
08Lea SalongaMovies & TV31.81×
09Philippine Stock ExchangeBusiness & Career29.83×
10JollibeeFood & Beverages22.22×
11Family carCars & Mobility20.00×
12Peter ThielBusiness & Career20.00×
13International educationBusiness & Career20.00×
14CitroënCars & Mobility20.00×
15PeugeotCars & Mobility17.83×
16Luxury TravelTravel & Leisure14.64×
17Group buyingShopping11.39×
18JD SportsShopping9.63×
19FlightAwareTravel & Leisure9.20×
20XInternet & Social Media2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Batangas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Batangas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.65×
TravellingTHRILL5.62×
Luxury OrientationPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Batangas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
ExtroversionTHRILL0.75×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Batangas have in United States?

Batangas has an estimated audience of 349,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Batangas fans?

62.8% of Batangas fans are female, 37.2% are male, with an average age of 45.2 years.

03

Which brands do Batangas fans like most?

Batangas fans show strongest brand affinity for Pizza cutter (532.12×), Jollibee (22.22×), and Smart Communications (44.23×) over the country average.

04

Where do Batangas fans live in United States?

Batangas fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Batangas fans also like?

Beyond Batangas itself, the audience over-indexes on Jollibee (22.22×), Smart Communications (44.23×), Family car (20×), and Peter Thiel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Batangas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Batangas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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