Batangas Audience in United States

Batangas logo

Batangas has an estimated audience of 349,499 people in United States. 62.8% are female, 37.2% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Pizza cutter, Philippine Stock Exchange, Autism Awareness, Diabetes mellitus awareness, Family car.

The average Batangas fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pizza cutter, Philippine Stock Exchange, Autism Awareness, with strongest over-indexing on Pizza cutter (402.43× the country average). Demographically, the Batangas audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Batangas fans

Demographic split for Batangas audience in United States
MetricValue
Female62.8%
Male37.2%
Average age45.2
Estimated audience size349,499

Audience persona

The typical Batangas fan in United States is more female, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Pizza cutter.

Top regions in United States

Top regions ranked by reach for Batangas in United States
RegionReachAffinity
California95,2232.48×
Texas31,1131.04×
Florida20,9530.89×
New York20,6531.06×
Washington14,7812.11×
Virginia13,6131.6×
Illinois13,1901.13×
New Jersey10,3501.16×
Arizona9,0111.26×
Nevada8,5722.54×
Hawaii8,4495.62×
Georgia7,3140.68×
Pennsylvania7,2650.62×
North Carolina6,9860.66×
Ohio5,9050.55×
Maryland5,6740.94×
Michigan5,4280.59×
Colorado5,1810.94×
Oregon5,1661.29×
Massachusetts4,3110.63×
Missouri3,8490.68×
Tennessee3,8000.54×
Minnesota3,6400.73×
Indiana3,2120.5×
Utah3,1541.01×
Wisconsin2,9760.57×
South Carolina2,7290.52×
Connecticut2,6670.76×
Alabama2,5490.52×
Louisiana2,3780.53×
Kentucky2,3750.54×
Alaska2,3443.14×
Oklahoma2,3040.59×
Kansas2,1410.78×
Iowa1,6560.58×
Washington, District of Columbia1,6431.56×
Arkansas1,5630.54×
Idaho1,4400.82×
New Mexico1,1960.68×
Mississippi1,0850.38×
Nebraska8820.5×
Montana8300.86×
West Virginia8240.51×
New Hampshire7990.58×
Maine6270.5×
Delaware6150.64×
North Dakota6020.84×
South Dakota5710.71×
Rhode Island5350.48×
Vermont4960.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batangas audience
BrandAffinityCategory
Pizza cutter402.43×Food & Beverages
Philippine Stock Exchange71.54×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Family car18.49×Cars & Mobility
Peter Thiel20×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Group buying19.25×Shopping
MSN4.93×News
Google Flights6.77×Travel & Leisure
Jollibee12.22×Food & Beverages
Smart Communications26.26×Technology & Electronics
Income tax13.19×Business & Career
Peugeot20×Cars & Mobility
Singles Day43.04×Politics & Society
EastWest Bank42.63×Business & Career
Luxury Travel12.32×Travel & Leisure
Kia Sportage20×Cars & Mobility
Alaska Airlines6.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batangas audience
TraitClusterScore
Family OrientationCONSERVATISM4.47
TravellingTHRILL2.81
Luxury OrientationPREMIUM2.21
LGBTQ+ IdentityOPEN1.38
SpiritualityBALANCE1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Batangas
CountryShare
Philippines61.1%
United States6.2%
Saudi Arabia4.7%

See Batangas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Batangas have in United States?

Batangas has an estimated audience of 349,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Batangas fans?

62.8% of Batangas fans are female, 37.2% are male, with an average age of 45.2 years.

Which brands do Batangas fans like most?

Batangas fans show strongest brand affinity for Pizza cutter (402.43×), Philippine Stock Exchange (71.54×), and Autism Awareness (19.03×) over the country average.

Where do Batangas fans live in United States?

Batangas fans in United States are most concentrated in California (reach 95,223), Texas (reach 31,113), and Florida (reach 20,953). These three regions account for the largest share of the active audience.

What other brands do Batangas fans also like?

Beyond Batangas itself, the audience over-indexes on Philippine Stock Exchange (71.54×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Family car (18.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batangas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.