Rascasse Audience Intelligence

Educational toy Audience in Brazil

A data profile of the people who buy, follow and care about Educational toy in Brazil — modelled from more than twelve digital signal sources. Educational toy has an estimated audience of 4,069,128 people in Brazil.

#1108among Topic in Brazil#44in Kids & Family

The average Educational toy fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Educational toy profile in Brazil.

Audience size
4.1M
in Brazil
Gender
82.8%♀
17.2% male
Age
40.2
average years
Country rank
#1667
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Educational toy fans

82.8% are female, 17.2% are male, average age 40.2.

Fig. 02

Gender split

82.8%
Female
17.2%
Male
Demographic split for Educational toy audience in Brazil
MetricValue
Female82.8%
Male17.2%
Average age40.2
Estimated audience size4,069,128
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Educational toy audience in Brazil
Age bracketShare%
16-1910%
20-2925%
30-3927%
40-4920%
50+19%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Educational toy audience comes from Brazil.

Worldwide audience distribution share by country for Educational toy
CountryShare
Japan18.2%
United States11.1%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Educational toy audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Educational toy fans by region: top regions in Brazil
#RegionReachAffinity×
01Piauí~60K1.09×
02Amapá~20K1.08×
03Federal District~70K1.06×
04Rondônia~40K1.04×
05Alagoas~60K1.03×
06Paraíba~80K1.02×
07Sergipe~40K1.01×
08Pernambuco~200K1.00×
09Espírito Santo~80K1.00×
10Rio Grande do Norte~70K1.00×
11Mato Grosso do Sul~60K1.00×
12Acre~10K1.00×
13Santa Catarina~200K0.99×
14Goiás~200K0.99×
15Maranhão~100K0.99×
16Mato Grosso~80K0.99×
17Amazonas~70K0.99×
18Ceará~200K0.98×
19Pará~100K0.98×
20Bahia~300K0.97×
21Rio Grande do Sul~200K0.97×
22Paraná~200K0.96×
23Minas Gerais~400K0.94×
24Rio de Janeiro~400K0.94×
25São Paulo~900K0.84×
26Tocantins0.00×
27Roraima0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Educational toy audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Educational toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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