The Very Hungry Caterpillar Audience in United States

The Very Hungry Caterpillar logo

The Very Hungry Caterpillar has an estimated audience of 1,042,295 people in United States. 48.5% are female, 51.5% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Historic site, Goop, Fairy godmother, Vocal harmony.

The average The Very Hungry Caterpillar fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Historic site, Goop, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the The Very Hungry Caterpillar audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Very Hungry Caterpillar fans

Demographic split for The Very Hungry Caterpillar audience in United States
MetricValue
Female48.5%
Male51.5%
Average age34.9
Estimated audience size1,042,295

Audience persona

The typical The Very Hungry Caterpillar fan in United States is balanced, around 34.9 years old, with strong DIY Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Very Hungry Caterpillar in United States
RegionReachAffinity
California134,1131.17×
Texas96,2081.07×
New York74,2071.27×
Florida67,4260.96×
Pennsylvania37,2191.06×
Illinois35,3261.02×
North Carolina31,3651×
Ohio31,2370.97×
Georgia31,1100.97×
Michigan28,8891.06×
New Jersey28,6901.08×
Massachusetts27,7621.35×
Virginia25,4311×
Washington22,2411.06×
Tennessee19,2130.92×
Maryland18,6871.04×
Indiana17,3550.91×
Wisconsin17,0581.09×
Arizona16,6360.78×
South Carolina16,3581.04×
Missouri16,2520.97×
Colorado14,7510.9×
Minnesota14,6470.98×
Kentucky13,6501.04×
Louisiana12,9950.97×
Oregon12,8031.07×
Connecticut12,6031.21×
Oklahoma11,3730.98×
Alabama11,3650.78×
Utah10,8781.17×
Iowa8,8201.03×
Mississippi8,6021×
Kansas8,3121.01×
Arkansas8,1330.95×
Nevada7,9590.79×
Hawaii5,0081.12×
Nebraska4,9780.95×
Idaho4,8720.93×
New Mexico4,8060.92×
New Hampshire4,7981.17×
Maine4,5431.22×
West Virginia4,3260.89×
Rhode Island3,6891.11×
Washington, District of Columbia3,2681.04×
Delaware2,5490.89×
Montana2,3980.83×
Vermont2,2431.23×
South Dakota1,9120.79×
North Dakota1,7090.8×
Alaska1,3660.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Very Hungry Caterpillar audience
BrandAffinityCategory
Dog breed1.91×Pets & Animals
Historic site6.44×Arts & Culture
Goop6.61×Internet & Social Media
Fairy godmother8.15×Literature
Vocal harmony4.59×Music & Radio
Product design1.99×Business & Career
Governor of Michigan7.36×Politics & Society
Grinch3.48×Movies & TV
Mathcore6.88×Music & Radio
Jingoism1.82×Politics & Society
Elsword13.05×Games
headspace7.14×Health
Hibachi5.71×Food & Beverages
Grace Slick6.25×Music & Radio
Wok4.6×Food & Beverages
Cherish (group)7.42×Music & Radio
Google Home4.33×Technology & Electronics
Hipster6.08×Politics & Society
Mothercare2.01×Kids & Family
WFTS-TV3.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Very Hungry Caterpillar audience
TraitClusterScore
DIY MentalityTHRILL1.86
Family OrientationCONSERVATISM1.86
CreativityOPEN1.69
Price SensitivityPREMIUM1.55
LGBTQ+ IdentityOPEN1.52
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for The Very Hungry Caterpillar
CountryShare
United States57.1%
United Kingdom10.8%
Australia8.9%

See The Very Hungry Caterpillar audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Very Hungry Caterpillar have in United States?

The Very Hungry Caterpillar has an estimated audience of 1,042,295 people in United States, concentrated in California and Texas.

What is the gender split and age of The Very Hungry Caterpillar fans?

48.5% of The Very Hungry Caterpillar fans are female, 51.5% are male, with an average age of 34.9 years.

Which brands do The Very Hungry Caterpillar fans like most?

The Very Hungry Caterpillar fans show strongest brand affinity for Dog breed (1.91×), Historic site (6.44×), and Goop (6.61×) over the country average.

Where do The Very Hungry Caterpillar fans live in United States?

The Very Hungry Caterpillar fans in United States are most concentrated in California (reach 134,113), Texas (reach 96,208), and New York (reach 74,207). These three regions account for the largest share of the active audience.

What other brands do The Very Hungry Caterpillar fans also like?

Beyond The Very Hungry Caterpillar itself, the audience over-indexes on Historic site (6.44×), Goop (6.61×), Fairy godmother (8.15×), and Vocal harmony (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Very Hungry Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.