Rascasse Audience Intelligence

The Very Hungry Caterpillar Audience in United States

A data profile of the people who buy, follow and care about The Very Hungry Caterpillar in United States — modelled from more than twelve digital signal sources. The Very Hungry Caterpillar has an estimated audience of 1,132,277 people in United States.

#32among Novel in United States#180among Book / Manga / Comic in United States#434in Literature

The average The Very Hungry Caterpillar fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Picture book, Ruby Tuesday (restaurant), Lawn mower, with strongest over-indexing on Picture book (28.83× the country average).

Demographically, the The Very Hungry Caterpillar audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Very Hungry Caterpillar fan in United States is balanced, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Picture book.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Very Hungry Caterpillar profile in United States.

Audience size
1.1M
in United States
Gender
48.5%♀
51.5% male
Age
34.9
average years
Country rank
#21732
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Very Hungry Caterpillar fans

48.5% are female, 51.5% are male, average age 34.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for The Very Hungry Caterpillar audience in United States
MetricValue
Female48.5%
Male51.5%
Average age34.9
Estimated audience size1,132,277
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Very Hungry Caterpillar audience in United States
Age bracketShare%
16-1939%
20-2913%
30-3914%
40-4919%
50+16%
Fig. 04

Worldwide distribution

55.8%

of the worldwide The Very Hungry Caterpillar audience comes from United States.

Worldwide audience distribution share by country for The Very Hungry Caterpillar
CountryShare
United States55.8%
United Kingdom10.0%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Very Hungry Caterpillar audience in United States is strongest.

Fig. 05

Top regions by affinity

The Very Hungry Caterpillar fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.25×
02Utah~10K1.21×
03Connecticut~10K1.16×
04Vermont~2K1.16×
05California~100K1.14×
06New Hampshire~5K1.14×
07Maine~4K1.14×
08Hawaii~5K1.12×
09Rhode Island~4K1.11×
10New York~60K1.10×
11Kansas~9K1.10×
12Pennsylvania~40K1.09×
13New Jersey~30K1.08×
14Kentucky~10K1.08×
15Nebraska~6K1.08×
16Wisconsin~20K1.05×
17South Carolina~20K1.05×
18Texas~90K1.04×
19North Carolina~30K1.03×
20Illinois~40K1.02×
21Michigan~30K1.02×
22Missouri~20K1.02×
23Iowa~9K1.02×
24Virginia~30K1.01×
25Oklahoma~10K1.01×
26Indiana~20K1.00×
27Oregon~10K0.99×
28Minnesota~10K0.98×
29Arkansas~8K0.98×
30Georgia~30K0.97×
31Washington~20K0.97×
32Maryland~20K0.96×
33Mississippi~8K0.96×
34New Mexico~5K0.96×
35North Dakota~2K0.95×
36Ohio~30K0.94×
37Idaho~5K0.94×
38West Virginia~5K0.94×
39Louisiana~10K0.91×
40Delaware~3K0.90×
41Arizona~20K0.89×
42Alabama~10K0.89×
43Washington, District of Columbia~3K0.89×
44Alaska~2K0.89×
45Tennessee~20K0.88×
46Montana~3K0.88×
47South Dakota~2K0.88×
48Colorado~10K0.86×
49Florida~60K0.84×
50Nevada~8K0.84×
Fig. 06

Affinity by region

Affinity by region — The Very Hungry Caterpillar, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Very Hungry Caterpillar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Very Hungry Caterpillar audience
#·InterestCategoryAffinity×
01Picture bookLiterature28.83×
02Ruby Tuesday (restaurant)Food & Beverages19.56×
03Educational toyKids & Family8.73×
04Lawn mowerHome & Garden8.58×
05Garden furnitureHome & Garden7.57×
06Book discussion clubLiterature6.49×
07Child developmentBusiness & Career5.26×
08Dollar TreeShopping4.51×
09LegoKids & Family3.50×
10IKEAHome & Garden2.99×
11Snack foodFood & Beverages2.92×
12PinterestInternet & Social Media2.35×
13EtsyFashion & Accessoires2.33×
14Home AppliancesHome & Garden2.26×
15NordstromShopping2.18×
16Beauty salonsBeauty & Wellness1.90×
17Home improvementHome & Garden1.82×
18CoffeeFood & Beverages1.81×
19RecipesFood & Beverages1.65×
20WalmartShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Very Hungry Caterpillar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Very Hungry Caterpillar audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.15×
SpiritualityBALANCE1.76×
CreativityOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Very Hungry Caterpillar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Pet OwnershipJOY0.99×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Very Hungry Caterpillar have in United States?

The Very Hungry Caterpillar has an estimated audience of 1,132,277 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Very Hungry Caterpillar fans?

48.5% of The Very Hungry Caterpillar fans are female, 51.5% are male, with an average age of 34.9 years.

03

Which brands do The Very Hungry Caterpillar fans like most?

The Very Hungry Caterpillar fans show strongest brand affinity for Picture book (28.83×), Ruby Tuesday (restaurant) (19.56×), and Lawn mower (8.58×) over the country average.

04

Where do The Very Hungry Caterpillar fans live in United States?

The Very Hungry Caterpillar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Very Hungry Caterpillar fans also like?

Beyond The Very Hungry Caterpillar itself, the audience over-indexes on Ruby Tuesday (restaurant) (19.56×), Lawn mower (8.58×), Dollar Tree (4.51×), and Garden furniture (7.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See The Very Hungry Caterpillar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Very Hungry Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →