T.J.Maxx Audience in Germany
T.J.Maxx has an estimated audience of 726,027 people in Germany. 70.4% are female, 29.6% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TK Maxx, Infant clothing, Anthropologie, Diaper bag, Consumer electronics.
The average T.J.Maxx fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TK Maxx, Infant clothing, Anthropologie, with strongest over-indexing on TK Maxx (6.6× the country average). Demographically, the T.J.Maxx audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of T.J.Maxx fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 32.5 |
| Estimated audience size | 726,027 |
Audience persona
The typical T.J.Maxx fan in Germany is more female, around 32.5 years old, with strong Individualism tendencies and a notable affinity for TK Maxx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,658 | 1.05× |
| Bayern | 139,142 | 1.19× |
| Baden-Württemberg | 107,706 | 1.09× |
| Hessen | 82,451 | 1.49× |
| Niedersachsen | 62,901 | 0.89× |
| Berlin | 50,833 | 1.57× |
| Rheinland-Pfalz | 48,080 | 1.32× |
| Sachsen | 27,543 | 0.77× |
| Schleswig-Holstein | 22,445 | 0.86× |
| Hamburg | 19,315 | 1.18× |
| Brandenburg | 17,904 | 0.79× |
| Sachsen-Anhalt | 13,508 | 0.72× |
| Thüringen | 11,393 | 0.62× |
| Mecklenburg-Vorpommern | 9,966 | 0.72× |
| Saarland | 6,989 | 0.78× |
| Bremen | 5,969 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 6.6× | Shopping |
| Infant clothing | 6.23× | Kids & Family |
| Anthropologie | 10.65× | Shopping |
| Diaper bag | 6.82× | Kids & Family |
| Consumer electronics | 1.94× | Technology & Electronics |
| Christmas shopping | 8.27× | Shopping |
| Music | 1.78× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Marshalls | 16.52× | Fashion & Accessoires |
| Food | 1.7× | Food & Beverages |
| Gala | 2.53× | News |
| Food and drink | 1.55× | Food & Beverages |
| Target Corporation | 7.68× | Shopping |
| Healthy food | 3.94× | Health |
| Kylie Jenner | 6.18× | Movies & TV |
| GitHub | 4.93× | Internet & Social Media |
| Dog lovers | 2.82× | Pets & Animals |
| Wrench | 4.32× | Home & Garden |
| Kim Kardashian | 5.19× | Movies & TV |
| Primark | 2.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.28 |
| Indulgence | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| United Kingdom | 5.5% |
| Canada | 2.0% |
See T.J.Maxx audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does T.J.Maxx have in Germany?
T.J.Maxx has an estimated audience of 726,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of T.J.Maxx fans?
70.4% of T.J.Maxx fans are female, 29.6% are male, with an average age of 32.5 years.
Which brands do T.J.Maxx fans like most?
T.J.Maxx fans show strongest brand affinity for TK Maxx (6.6×), Infant clothing (6.23×), and Anthropologie (10.65×) over the country average.
Where do T.J.Maxx fans live in Germany?
T.J.Maxx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,658), Bayern (reach 139,142), and Baden-Württemberg (reach 107,706). These three regions account for the largest share of the active audience.
What other brands do T.J.Maxx fans also like?
Beyond T.J.Maxx itself, the audience over-indexes on Infant clothing (6.23×), Anthropologie (10.65×), Diaper bag (6.82×), and Consumer electronics (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for T.J.Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.