Rascasse Audience Intelligence

T.J.Maxx Target Market in Germany

Name: T.J.Maxx — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about T.J.Maxx in Germany — modelled from more than twelve digital signal sources. T.J.Maxx has an estimated audience of 728,536 people in Germany.

#24among Fashion in Germany #1118among Brand in Germany #254in Shopping

The average T.J.Maxx fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TK Maxx, Infant clothing, Anthropologie, with strongest over-indexing on TK Maxx (6.6× the country average).

Demographically, the T.J.Maxx audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical T.J.Maxx fan in Germany is more female, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TK Maxx.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the T.J.Maxx profile in Germany.

Audience size

729K

in Germany

Gender

70.4%♀

29.6% male

Age

32.5

average years

Country rank

#8566

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of T.J.Maxx

70.4% are female, 29.6% are male, average age 32.5.

Fig. 02

Gender split

70.4%

Female

29.6%

Male

Demographic split for T.J.Maxx audience in Germany
Metric	Value
Female	70.4%
Male	29.6%
Average age	32.5
Estimated audience size	728,536

Fig. 03

Age distribution

Age distribution of the T.J.Maxx audience in Germany
Age bracket	Share	%
16-19		38%
20-29		22%
30-39		17%
40-49		14%
50+		9%

Fig. 04

Worldwide distribution

1.5%

of the worldwide T.J.Maxx audience comes from Germany.

Worldwide audience distribution share by country for T.J.Maxx
Country	Share
United States	79.4%
United Kingdom	5.5%
Canada	2.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the T.J.Maxx audience in Germany is strongest.

Fig. 05

Top regions by affinity

T.J.Maxx customers by region in Germany
#	Region	Reach	×
01	Berlin	~50K	1.48×
02	Hessen	~80K	1.41×
03	Rheinland-Pfalz	~50K	1.35×
04	Bayern	~100K	1.15×
05	Hamburg	~20K	1.15×
06	Baden-Württemberg	~100K	1.07×
07	Bremen	~7K	1.07×
08	Nordrhein-Westfalen	~200K	1.03×
09	Niedersachsen	~60K	0.89×
10	Schleswig-Holstein	~20K	0.88×
11	Saarland	~8K	0.88×
12	Mecklenburg-Vorpommern	~10K	0.82×
13	Brandenburg	~20K	0.81×
14	Sachsen	~30K	0.78×
15	Sachsen-Anhalt	~10K	0.77×
16	Thüringen	~10K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T.J.Maxx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T.J.Maxx audience
#	Interest	Category	×
01	Marshalls	Fashion & Accessoires	16.52×
02	Anthropologie	Shopping	10.65×
03	Christmas shopping	Shopping	8.27×
04	Target Corporation	Shopping	7.68×
05	Diaper bag	Kids & Family	6.82×
06	TK Maxx	Shopping	6.60×
07	Infant clothing	Kids & Family	6.23×
08	Kylie Jenner	Movies & TV	6.18×
09	Kim Kardashian	Movies & TV	5.19×
10	GitHub	Internet & Social Media	4.93×
11	Lace wig	Beauty & Wellness	4.69×
12	Wrench	Home & Garden	4.32×
13	Healthy food	Health	3.94×
14	Dog lovers	Pets & Animals	2.82×
15	Primark	Shopping	2.34×
16	Consumer electronics	Technology & Electronics	1.94×
17	Music	Business & Career	1.78×
18	Arts and music	Arts & Culture	1.74×
19	Food	Food & Beverages	1.70×
20	Food and drink	Food & Beverages	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T.J.Maxx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by T.J.Maxx audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.86×
Individualism	JOY	1.60×
Quality Awareness	PREMIUM	1.55×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by T.J.Maxx audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.24×
Patriotism	CONSERVATISM	0.37×
Social Media Usage	JOY	0.56×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is T.J.Maxx's target market in Germany?

T.J.Maxx's target market in Germany covers an estimated 728,536 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of T.J.Maxx customers?

70.4% of the T.J.Maxx audience are female, 29.6% are male, with an average age of 32.5 years.

Which brands do T.J.Maxx fans like most?

T.J.Maxx fans show strongest brand affinity for TK Maxx (6.6×), Infant clothing (6.23×), and Anthropologie (10.65×) over the country average.

Where do T.J.Maxx fans live in Germany?

T.J.Maxx fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do T.J.Maxx fans also like?

Beyond T.J.Maxx itself, the audience over-indexes on Infant clothing (6.23×), Anthropologie (10.65×), Diaper bag (6.82×), and Consumer electronics (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

Amazon.com (18,995,336)
H&M (17,230,952)
TK Maxx (13,669,392)
Primark (10,177,707)
AliExpress (10,016,369)

See T.J.Maxx audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for T.J.Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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