Gianni Versace Audience in United States

Gianni Versace has an estimated audience of 532,128 people in United States. 57.4% are female, 42.6% are male, average age 36.4. Top regions: Florida, California, Texas. Top brand affinities: Marni (clothing), Diane Keaton, Autism Awareness, Jimmy Choo, Diabetes mellitus awareness.

The average Gianni Versace fan in United States is 36.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Marni (clothing), Diane Keaton, Autism Awareness, with strongest over-indexing on Marni (clothing) (78.73× the country average). Demographically, the Gianni Versace audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Gianni Versace fans

Demographic split for Gianni Versace audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.4
Estimated audience size532,128

Audience persona

The typical Gianni Versace fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Marni (clothing).

Top regions in United States

Top regions ranked by reach for Gianni Versace in United States
RegionReachAffinity
Florida95,8112.66×
California76,3951.31×
Texas57,0041.25×
New York42,9531.44×
Illinois20,9771.18×
Georgia19,6741.2×
Pennsylvania19,0551.06×
North Carolina18,6681.17×
New Jersey17,8751.32×
Ohio15,8030.96×
Michigan13,4390.97×
Virginia13,3091.03×
Massachusetts11,8211.13×
Maryland10,8761.19×
Arizona10,6780.98×
Tennessee10,6721×
Washington9,8420.92×
Indiana9,2850.96×
Louisiana8,0181.17×
South Carolina7,9020.99×
Missouri7,7770.91×
Colorado7,5720.9×
Alabama7,0550.95×
Minnesota6,9250.91×
Wisconsin6,7890.85×
Connecticut6,6341.24×
Nevada6,2721.22×
Kentucky6,2270.93×
Oklahoma5,2360.89×
Oregon5,1880.85×
Mississippi4,6361.06×
Arkansas4,2780.98×
Utah3,8870.82×
Kansas3,5810.85×
Iowa3,4210.78×
New Mexico2,5670.96×
Hawaii2,2000.96×
Nebraska2,1820.82×
Rhode Island1,9941.18×
Washington, District of Columbia1,9561.22×
West Virginia1,9380.78×
Idaho1,8810.7×
New Hampshire1,7190.82×
Maine1,5020.79×
Delaware1,3810.94×
Montana1,0310.7×
South Dakota7950.65×
North Dakota7540.69×
Alaska6280.55×
Vermont6280.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gianni Versace audience
BrandAffinityCategory
Marni (clothing)78.73×Fashion & Accessoires
Diane Keaton14.41×Movies & TV
Autism Awareness19.03×Health
Jimmy Choo27.3×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Miu Miu26.84×Fashion & Accessoires
Bottega Veneta20.4×Fashion & Accessoires
Christian Louboutin21.2×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Moschino27.55×Fashion & Accessoires
Al Pacino15.35×Movies & TV
Marlon Brando18.28×Movies & TV
Vacheron Constantin19.83×Fashion & Accessoires
Donatella Versace33.3×Fashion & Accessoires
Michael Sheen27.68×Movies & TV
Income tax13.19×Business & Career
Comme des Garçons16.8×Fashion & Accessoires
Kate Beckinsale14.28×Movies & TV
Hermès9.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gianni Versace audience
TraitClusterScore
IndulgenceJOY2.75
Design AffinityPREMIUM2.36
Luxury OrientationPREMIUM2.25
LGBTQ+ IdentityOPEN1.76
Pet OwnershipJOY1.75
ExtroversionTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Gianni Versace
CountryShare
United States23.3%
Italy20.4%
Germany7.3%

See Gianni Versace audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Gianni Versace have in United States?

Gianni Versace has an estimated audience of 532,128 people in United States, concentrated in Florida and California.

What is the gender split and age of Gianni Versace fans?

57.4% of Gianni Versace fans are female, 42.6% are male, with an average age of 36.4 years.

Which brands do Gianni Versace fans like most?

Gianni Versace fans show strongest brand affinity for Marni (clothing) (78.73×), Diane Keaton (14.41×), and Autism Awareness (19.03×) over the country average.

Where do Gianni Versace fans live in United States?

Gianni Versace fans in United States are most concentrated in Florida (reach 95,811), California (reach 76,395), and Texas (reach 57,004). These three regions account for the largest share of the active audience.

What other brands do Gianni Versace fans also like?

Beyond Gianni Versace itself, the audience over-indexes on Diane Keaton (14.41×), Autism Awareness (19.03×), Jimmy Choo (27.3×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gianni Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.