Rascasse Audience Intelligence

Gianni Versace Audience in United States

A data profile of the people who buy, follow and care about Gianni Versace in United States — modelled from more than twelve digital signal sources. Gianni Versace has an estimated audience of 513,377 people in United States.

#28among Fashion designer in United States#8732among Person in United States#1315in Fashion & Accessoires

The average Gianni Versace fan in United States is 36.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Monte Carlo Rally, Diane Keaton, Marni (clothing), with strongest over-indexing on Monte Carlo Rally (187.65× the country average).

Demographically, the Gianni Versace audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gianni Versace fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Monte Carlo Rally.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gianni Versace profile in United States.

Audience size
513K
in United States
Gender
57.4%♀
42.6% male
Age
36.4
average years
Country rank
#36087
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gianni Versace fans

57.4% are female, 42.6% are male, average age 36.4.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Gianni Versace audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.4
Estimated audience size513,377
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Gianni Versace audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4921%
50+11%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Gianni Versace audience comes from United States.

Worldwide audience distribution share by country for Gianni Versace
CountryShare
United States21.7%
Italy19.0%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gianni Versace audience in United States is strongest.

Fig. 05

Top regions by affinity

Gianni Versace fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K2.63×
02New York~40K1.37×
03New Jersey~20K1.29×
04California~70K1.23×
05Connecticut~7K1.23×
06Maryland~10K1.18×
07Nevada~6K1.18×
08Texas~50K1.17×
09Washington, District of Columbia~2K1.17×
10Georgia~20K1.15×
11Louisiana~8K1.13×
12Rhode Island~2K1.13×
13Illinois~20K1.12×
14North Carolina~20K1.12×
15Massachusetts~10K1.09×
16Mississippi~5K1.05×
17Pennsylvania~20K1.04×
18Virginia~10K1.03×
19Arizona~10K0.99×
20Tennessee~10K0.99×
21South Carolina~8K0.99×
22Alabama~7K0.99×
23Delaware~1K0.98×
24Arkansas~4K0.97×
25New Mexico~3K0.97×
26Kentucky~6K0.96×
27Michigan~10K0.95×
28Hawaii~2K0.95×
29Ohio~20K0.94×
30Indiana~9K0.94×
31Washington~10K0.91×
32Missouri~8K0.91×
33Minnesota~7K0.91×
34Oklahoma~5K0.91×
35Kansas~4K0.89×
36New Hampshire~2K0.89×
37Colorado~7K0.88×
38Wisconsin~7K0.88×
39North Dakota<1K0.88×
40Utah~4K0.87×
41Nebraska~2K0.87×
42Maine~2K0.86×
43Oregon~5K0.85×
44West Virginia~2K0.85×
45Vermont<1K0.85×
46Montana~1K0.84×
47South Dakota~1K0.84×
48Alaska<1K0.83×
49Iowa~4K0.82×
50Idaho~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Gianni Versace, United States
0.81×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gianni Versace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gianni Versace audience
#·InterestCategoryAffinity×
01Monte Carlo RallySports187.65×
02Marni (clothing)Fashion & Accessoires43.85×
03Michael SheenMovies & TV27.69×
04Boardwalk EmpireMovies & TV22.19×
05Jimmy ChooFashion & Accessoires20.90×
06Experiential giftsShopping20.00×
07MoschinoFashion & Accessoires19.18×
08Vacheron ConstantinFashion & Accessoires18.01×
09Christian LouboutinFashion & Accessoires17.84×
10Francis Ford CoppolaMovies & TV17.34×
11Marlon BrandoMovies & TV17.20×
12Miu MiuFashion & Accessoires16.59×
13Bottega VenetaFashion & Accessoires14.64×
14Al PacinoMovies & TV13.37×
15Diane KeatonMovies & TV13.26×
16Kate BeckinsaleMovies & TV12.92×
17Javier BardemMovies & TV11.72×
18Taron EgertonMovies & TV10.27×
19White wineFood & Beverages7.67×
20Outback SteakhouseFood & Beverages6.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gianni Versace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gianni Versace audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.44×
Convenience OrientationPREMIUM2.15×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gianni Versace audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
IndividualismJOY0.85×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gianni Versace have in United States?

Gianni Versace has an estimated audience of 513,377 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Gianni Versace fans?

57.4% of Gianni Versace fans are female, 42.6% are male, with an average age of 36.4 years.

03

Which brands do Gianni Versace fans like most?

Gianni Versace fans show strongest brand affinity for Monte Carlo Rally (187.65×), Diane Keaton (13.26×), and Marni (clothing) (43.85×) over the country average.

04

Where do Gianni Versace fans live in United States?

Gianni Versace fans in United States are most concentrated in Florida (reach ~90K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gianni Versace fans also like?

Beyond Gianni Versace itself, the audience over-indexes on Diane Keaton (13.26×), Marni (clothing) (43.85×), Jimmy Choo (20.9×), and Christian Louboutin (17.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gianni Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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