Rascasse Audience Intelligence

Major League Lacrosse Audience in United States

A data profile of the people who buy, follow and care about Major League Lacrosse in United States — modelled from more than twelve digital signal sources. Major League Lacrosse has an estimated audience of 31,956 people in United States.

#4among Lacrosse in United States#1904among Event in United States#13099in Sports

The average Major League Lacrosse fan in United States is 32.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include BONITA, Colorado Avalanche, Bauer Hockey, with strongest over-indexing on BONITA (129.12× the country average).

Demographically, the Major League Lacrosse audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Lacrosse fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for BONITA.

Category: Sports · Type: Event · Subtype: Lacrosse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Major League Lacrosse profile in United States.

Audience size
32K
in United States
Gender
33.5%♀
66.5% male
Age
32.7
average years
Country rank
#112829
Event in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Lacrosse fans

33.5% are female, 66.5% are male, average age 32.7.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Major League Lacrosse audience in United States
MetricValue
Female33.5%
Male66.5%
Average age32.7
Estimated audience size31,956
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Major League Lacrosse audience in United States
Age bracketShare%
16-1942%
20-2916%
30-3914%
40-4918%
50+10%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Major League Lacrosse audience comes from United States.

Worldwide audience distribution share by country for Major League Lacrosse
CountryShare
United States56.9%
United Kingdom5.1%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Lacrosse audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Lacrosse fans by region: top regions in United States
#RegionReachAffinity×
01New York~2K1.36×
02Maryland<1K1.31×
03Vermont<1K1.29×
04Alaska<1K1.26×
05Massachusetts<1K1.24×
06Connecticut<1K1.21×
07Colorado<1K1.18×
08South Dakota<1K1.18×
09North Dakota<1K1.16×
10New Hampshire<1K1.15×
11Rhode Island<1K1.15×
12Delaware<1K1.12×
13Montana<1K1.10×
14Maine<1K1.08×
15Washington, District of Columbia<1K1.06×
16West Virginia<1K1.02×
17Idaho<1K1.00×
18Hawaii<1K1.00×
19Nebraska<1K0.99×
20Pennsylvania~1K0.97×
21New Jersey<1K0.97×
22Mississippi<1K0.97×
23New Mexico<1K0.97×
24Virginia<1K0.96×
25Utah<1K0.96×
26Arkansas<1K0.95×
27Iowa<1K0.93×
28Kansas<1K0.93×
29South Carolina<1K0.91×
30Kentucky<1K0.91×
31Oklahoma<1K0.91×
32Nevada<1K0.91×
33Louisiana<1K0.90×
34North Carolina<1K0.89×
35Alabama<1K0.88×
36Oregon<1K0.88×
37Missouri<1K0.86×
38Wisconsin<1K0.86×
39Minnesota<1K0.86×
40Ohio<1K0.85×
41Tennessee<1K0.85×
42Indiana<1K0.85×
43Arizona<1K0.82×
44Washington<1K0.81×
45Michigan<1K0.80×
46Georgia<1K0.79×
47Illinois<1K0.76×
48Florida~1K0.68×
49Texas~2K0.61×
50California~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Major League Lacrosse, United States
0.59×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Lacrosse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Lacrosse audience
#·InterestCategoryAffinity×
01BONITAFashion & Accessoires129.12×
02Bauer HockeySports31.14×
03Crystal CruisesTravel & Leisure24.12×
04FIFA Club World CupSports19.25×
05Mobile gamblingGames14.09×
06Colorado AvalancheSports13.55×
07LongchampFashion & Accessoires13.42×
08LacrosseSports11.13×
09Toyota SupraCars & Mobility10.04×
1024 (TV series)Movies & TV9.43×
11Rick and MortyMovies & TV7.84×
12Anthony JoshuaSports6.66×
13Olympic sportsSports6.47×
14Dungeons & DragonsGames6.16×
15Folk musicMusic & Radio4.96×
16Web serverTechnology & Electronics4.72×
17Mortgage loansBusiness & Career2.46×
18VehiclesCars & Mobility1.93×
19ClothingFashion & Accessoires1.85×
20Consumer electronicsTechnology & Electronics1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Lacrosse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Lacrosse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
TraditionCONSERVATISM2.13×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Lacrosse audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
CreativityOPEN0.69×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Lacrosse have in United States?

Major League Lacrosse has an estimated audience of 31,956 people in United States, concentrated in New York and California.

02

What is the gender split and age of Major League Lacrosse fans?

33.5% of Major League Lacrosse fans are female, 66.5% are male, with an average age of 32.7 years.

03

Which brands do Major League Lacrosse fans like most?

Major League Lacrosse fans show strongest brand affinity for BONITA (129.12×), Colorado Avalanche (13.55×), and Bauer Hockey (31.14×) over the country average.

04

Where do Major League Lacrosse fans live in United States?

Major League Lacrosse fans in United States are most concentrated in New York (reach ~2K), California (reach ~2K), and Texas (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Lacrosse fans also like?

Beyond Major League Lacrosse itself, the audience over-indexes on Colorado Avalanche (13.55×), Bauer Hockey (31.14×), Crystal Cruises (24.12×), and FIFA Club World Cup (19.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lacrosse audiences in United States

See Major League Lacrosse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Lacrosse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →