A data profile of the people who buy, follow and care about Black Mirrors in United States — modelled from more than twelve digital signal sources. Black Mirrors has an estimated audience of 3,323,969 people in United States.
The average Black Mirrors fan in United States is 39.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Foo Fighters, Iron Maiden, Nu metal, with strongest over-indexing on Foo Fighters (18.49× the country average).
Demographically, the Black Mirrors audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Black Mirrors fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Foo Fighters.
The key figures that characterise the Black Mirrors profile in United States.
0.0% are female, 100.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 39.7 |
| Estimated audience size | 3,323,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 30% | |
| 30-39 | 34% | |
| 40-49 | 36% | |
| 50+ | 0% |
of the worldwide Black Mirrors audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 10.2% |
| India | 9.2% |
Where the Black Mirrors audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~100K | 1.18× | |
| 02 | California | ~700K | 1.11× | |
| 03 | Illinois | ~200K | 1.11× | |
| 04 | Oregon | ~70K | 1.10× | |
| 05 | Texas | ~600K | 1.09× | |
| 06 | Massachusetts | ~100K | 1.09× | |
| 07 | New York | ~300K | 1.06× | |
| 08 | Georgia | ~200K | 1.06× | |
| 09 | Virginia | ~200K | 1.06× | |
| 10 | Arizona | ~100K | 1.06× | |
| 11 | Maryland | ~100K | 1.06× | |
| 12 | Alaska | ~10K | 1.06× | |
| 13 | Michigan | ~200K | 1.05× | |
| 14 | Connecticut | ~60K | 1.05× | |
| 15 | New Jersey | ~200K | 1.04× | |
| 16 | Indiana | ~100K | 1.04× | |
| 17 | Missouri | ~100K | 1.04× | |
| 18 | Oklahoma | ~70K | 1.04× | |
| 19 | North Carolina | ~200K | 1.03× | |
| 20 | Wisconsin | ~90K | 1.03× | |
| 21 | Delaware | ~20K | 1.03× | |
| 22 | Colorado | ~90K | 1.02× | |
| 23 | Arkansas | ~50K | 1.02× | |
| 24 | Pennsylvania | ~200K | 1.01× | |
| 25 | Rhode Island | ~20K | 1.01× | |
| 26 | Florida | ~400K | 1.00× | |
| 27 | Kentucky | ~70K | 1.00× | |
| 28 | Idaho | ~30K | 1.00× | |
| 29 | New Hampshire | ~20K | 1.00× | |
| 30 | Minnesota | ~80K | 0.99× | |
| 31 | Utah | ~50K | 0.99× | |
| 32 | Ohio | ~200K | 0.98× | |
| 33 | Tennessee | ~100K | 0.98× | |
| 34 | Maine | ~20K | 0.98× | |
| 35 | Montana | ~20K | 0.98× | |
| 36 | Nevada | ~60K | 0.97× | |
| 37 | Kansas | ~40K | 0.97× | |
| 38 | Louisiana | ~70K | 0.96× | |
| 39 | South Carolina | ~80K | 0.95× | |
| 40 | Alabama | ~80K | 0.94× | |
| 41 | North Dakota | ~10K | 0.94× | |
| 42 | West Virginia | ~30K | 0.93× | |
| 43 | Mississippi | ~40K | 0.92× | |
| 44 | New Mexico | ~30K | 0.92× | |
| 45 | Vermont | ~10K | 0.92× | |
| 46 | Iowa | ~40K | 0.91× | |
| 47 | Nebraska | ~30K | 0.91× | |
| 48 | Washington, District of Columbia | ~20K | 0.91× | |
| 49 | Hawaii | ~20K | 0.90× | |
| 50 | South Dakota | ~10K | 0.86× |
The strongest cross-interests of the Black Mirrors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foo Fighters | Music & Radio | 18.49× | ||
| 02 | Iron Maiden | Music & Radio | 17.45× | ||
| 03 | Nu metal | Music & Radio | 10.84× | ||
| 04 | Bob Dylan | Music & Radio | 9.38× | ||
| 05 | AC/DC | Music & Radio | 9.20× | ||
| 06 | Led Zeppelin | Music & Radio | 8.61× | ||
| 07 | Pink Floyd | Music & Radio | 7.70× | ||
| 08 | Metallica | Music & Radio | 6.48× | ||
| 09 | David Bowie | Music & Radio | 5.99× | ||
| 10 | Stephen King | Literature | 5.04× | ||
| 11 | Keanu Reeves | Movies & TV | 3.99× | ||
| 12 | Hard rock | Music & Radio | 3.83× | ||
| 13 | Lego | Kids & Family | 3.41× | ||
| 14 | Pub | Food & Beverages | 3.05× | ||
| 15 | Online newspaper | News | 2.37× | ||
| 16 | Internet & Social Media | 2.32× | |||
| 17 | Horror movies | Movies & TV | 2.26× | ||
| 18 | Beer | Food & Beverages | 1.82× | ||
| 19 | Superman | Movies & TV | 1.74× | ||
| 20 | Country music | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Individualism | JOY | 1.42× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.32× | |
| Travelling | THRILL | 0.34× | |
| Luxury Orientation | PREMIUM | 0.39× |
Black Mirrors has an estimated audience of 3,323,969 people in United States, concentrated in California and Texas.
0.0% of Black Mirrors fans are female, 100.0% are male, with an average age of 39.7 years.
Black Mirrors fans show strongest brand affinity for Foo Fighters (18.49×), Iron Maiden (17.45×), and Nu metal (10.84×) over the country average.
Black Mirrors fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Black Mirrors itself, the audience over-indexes on Iron Maiden (17.45×), Nu metal (10.84×), Bob Dylan (9.38×), and Hard rock (3.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Black Mirrors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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