Rascasse Audience Intelligence

The King and I Audience in United States

A data profile of the people who buy, follow and care about The King and I in United States — modelled from more than twelve digital signal sources. The King and I has an estimated audience of 319,992 people in United States.

#4184among Movie / TV Show / Series in United States#8488in Movies & TV

The average The King and I fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include My Fair Lady, Chicago (musical), Cats (musical), with strongest over-indexing on My Fair Lady (153.55× the country average).

Demographically, the The King and I audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The King and I fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for My Fair Lady.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The King and I profile in United States.

Audience size
320K
in United States
Gender
71.6%♀
28.4% male
Age
43.5
average years
Country rank
#46777
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The King and I viewers

71.6% are female, 28.4% are male, average age 43.5.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for The King and I audience in United States
MetricValue
Female71.6%
Male28.4%
Average age43.5
Estimated audience size319,992
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the The King and I audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

48.3%

of the worldwide The King and I audience comes from United States.

Worldwide audience distribution share by country for The King and I
CountryShare
United States48.3%
United Kingdom21.5%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The King and I audience in United States is strongest.

Fig. 05

Top regions by affinity

The King and I fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~8K1.49×
02Connecticut~5K1.49×
03Utah~4K1.46×
04Georgia~10K1.41×
05Idaho~2K1.32×
06Wisconsin~6K1.23×
07Oregon~4K1.17×
08Massachusetts~7K1.15×
09Washington, District of Columbia~1K1.14×
10Indiana~7K1.13×
11Alaska<1K1.13×
12New York~20K1.12×
13Washington~7K1.10×
14Montana<1K1.08×
15Vermont<1K1.07×
16Hawaii~1K1.06×
17New Mexico~2K1.05×
18Maine~1K1.03×
19Kansas~3K1.01×
20Oklahoma~4K1.00×
21New Hampshire~1K1.00×
22Colorado~5K0.99×
23Virginia~8K0.98×
24Minnesota~5K0.97×
25Arkansas~3K0.97×
26Ohio~9K0.94×
27Rhode Island<1K0.94×
28Texas~30K0.93×
29Maryland~5K0.93×
30Arizona~6K0.92×
31Pennsylvania~10K0.91×
32Iowa~2K0.91×
33California~30K0.90×
34Tennessee~6K0.90×
35Kentucky~4K0.90×
36Illinois~10K0.89×
37Nebraska~1K0.89×
38Nevada~3K0.88×
39North Carolina~8K0.87×
40South Dakota<1K0.87×
41North Dakota<1K0.87×
42South Carolina~4K0.85×
43Alabama~4K0.85×
44Louisiana~4K0.85×
45West Virginia~1K0.85×
46Delaware<1K0.85×
47Michigan~7K0.83×
48New Jersey~7K0.83×
49Florida~20K0.82×
50Mississippi~2K0.77×
Fig. 06

Affinity by region

Affinity by region — The King and I, United States
0.77×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The King and I audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The King and I audience
#·InterestCategoryAffinity×
01My Fair LadyMovies & TV153.55×
02Chicago (musical)Music & Radio57.53×
03Andrew Lloyd WebberMusic & Radio55.78×
04Sweeney ToddLiterature55.06×
05Baz LuhrmannMovies & TV41.54×
06West Side StoryMusic & Radio40.41×
07Cats (musical)Music & Radio28.01×
08Olivia MunnMovies & TV20.00×
09FAO SchwarzShopping20.00×
10Anna FarisMovies & TV18.17×
11Hugh JackmanMovies & TV15.46×
12Audrey HepburnMovies & TV12.04×
13La La Land (film)Movies & TV11.38×
14Tony AwardArts & Culture10.31×
15Zoom!Business & Career9.14×
16QVCMovies & TV7.10×
17Sustainable energyHome & Garden5.65×
18Broadway theatreTravel & Leisure5.45×
19FedExBusiness & Career4.96×
20PinterestInternet & Social Media2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The King and I audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The King and I audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.67×
SpiritualityBALANCE2.00×
SustainabilityBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The King and I audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
ExtroversionTHRILL0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The King and I have in United States?

The King and I has an estimated audience of 319,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The King and I viewers?

71.6% of The King and I fans are female, 28.4% are male, with an average age of 43.5 years.

03

Which brands do The King and I fans like most?

The King and I fans show strongest brand affinity for My Fair Lady (153.55×), Chicago (musical) (57.53×), and Cats (musical) (28.01×) over the country average.

04

Where do The King and I fans live in United States?

The King and I fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The King and I fans also like?

Beyond The King and I itself, the audience over-indexes on Chicago (musical) (57.53×), Cats (musical) (28.01×), Andrew Lloyd Webber (55.78×), and Anna Faris (18.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The King and I audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The King and I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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