The King and I Audience in United States

The King and I logo

The King and I has an estimated audience of 326,240 people in United States. 71.6% are female, 28.4% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Plainfield, New Jersey, Lilongwe, Elsword, Whataburger, Nebraska Cornhuskers football.

The average The King and I fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Plainfield, New Jersey, Lilongwe, Elsword, with strongest over-indexing on Plainfield, New Jersey (22.37× the country average). Demographically, the The King and I audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The King and I fans

Demographic split for The King and I audience in United States
MetricValue
Female71.6%
Male28.4%
Average age43.5
Estimated audience size326,240

Audience persona

The typical The King and I fan in United States is more female, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Plainfield, New Jersey.

Top regions in United States

Top regions ranked by reach for The King and I in United States
RegionReachAffinity
California34,0190.95×
Texas26,5080.95×
New York22,0151.21×
Florida18,6630.84×
Georgia11,9091.18×
Illinois9,9000.91×
Pennsylvania9,7120.88×
Ohio9,6850.96×
North Carolina8,6920.89×
Missouri8,2391.57×
Massachusetts8,0711.26×
Virginia7,8430.99×
Indiana7,7431.3×
Washington7,7061.18×
Michigan7,2080.84×
New Jersey6,7210.81×
Arizona6,4880.97×
Wisconsin6,1591.25×
Tennessee5,8230.89×
Colorado5,3151.03×
Maryland5,3030.95×
Minnesota4,7521.02×
Oregon4,5271.21×
Utah4,5001.54×
Connecticut4,0901.25×
South Carolina4,0720.83×
Alabama3,8220.84×
Oklahoma3,6871.02×
Louisiana3,5380.84×
Kentucky3,4960.85×
Nevada2,6860.85×
Kansas2,5631×
Arkansas2,4770.92×
Idaho2,3951.46×
Iowa2,3540.88×
New Mexico1,8621.14×
Mississippi1,8190.68×
Hawaii1,4851.06×
New Hampshire1,2901×
Nebraska1,2770.78×
Maine1,1941.02×
Washington, District of Columbia1,1751.2×
West Virginia1,1740.77×
Montana9581.06×
Rhode Island9480.91×
Alaska7541.08×
Delaware6680.74×
Vermont5700.99×
North Dakota4790.72×
South Dakota4610.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The King and I audience
BrandAffinityCategory
Plainfield, New Jersey22.37×Travel & Leisure
Lilongwe76.45×Travel & Leisure
Elsword17×Games
Whataburger1.78×Food & Beverages
Nebraska Cornhuskers football3.46×Sports
headspace8.32×Health
Home staging4.31×Home & Garden
Wok5.26×Food & Beverages
Steampunk3.84×Fashion & Accessoires
Isometric exercise6.53×Sports
Ken Ham15.11×Business & Career
On the Border Mexican Grill & Cantina4.89×Food & Beverages
Goop3.64×Internet & Social Media
Cryptic crossword9.58×Technology & Electronics
Charlamagne Tha God5.59×Movies & TV
Tezz4.06×Movies & TV
Hocus Pocus2.72×Movies & TV
JDSU1.67×Business & Career
KiwiCo3.76×Kids & Family
Grinch2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The King and I audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Community OrientationOPEN1.76
TraditionCONSERVATISM1.46
Family OrientationCONSERVATISM1.46
SpiritualityBALANCE1.45
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for The King and I
CountryShare
United States53.0%
United Kingdom22.8%
Japan3.1%

See The King and I audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The King and I have in United States?

The King and I has an estimated audience of 326,240 people in United States, concentrated in California and Texas.

What is the gender split and age of The King and I fans?

71.6% of The King and I fans are female, 28.4% are male, with an average age of 43.5 years.

Which brands do The King and I fans like most?

The King and I fans show strongest brand affinity for Plainfield, New Jersey (22.37×), Lilongwe (76.45×), and Elsword (17×) over the country average.

Where do The King and I fans live in United States?

The King and I fans in United States are most concentrated in California (reach 34,019), Texas (reach 26,508), and New York (reach 22,015). These three regions account for the largest share of the active audience.

What other brands do The King and I fans also like?

Beyond The King and I itself, the audience over-indexes on Lilongwe (76.45×), Elsword (17×), Whataburger (1.78×), and Nebraska Cornhuskers football (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The King and I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.