Rascasse Audience Intelligence

The Original Wailers Audience in United States

The Original Wailers has an estimated audience of 11K people in United States.

The average The Original Wailers fan in United States is 46.8 years old, more male, and lives primarily in Florida.

Its fans are 8.8 years older than the group average of 38.0.

Women make up 39.8% of the fan base, 12.5 percentage points fewer than the group average.

Compared with the other 4436 objects in Band, The Original Wailers fans stand out for their interest in Chicago (musical), UB40 and Sublime (band).

Interest is seasonal: June, July and August account for 35% of the year's searches, November is the quietest month.

Most fans live in Florida, California, Texas.

Top affinities include Chicago (musical), UB40, Sublime (band), with strongest over-indexing on Chicago (musical) (1750× the country average).

Demographically, the The Original Wailers audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Spirituality, Tradition.

The typical The Original Wailers fan in United States is more male, around 46.8 years old, with strong Spirituality tendencies and a notable affinity for Chicago (musical).

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11K
in United States
Gender
39.8%♀
60.2% male
Age
46.8
average years
Country rank
#149586
among all objects in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Original Wailers fans

39.8% are female, 60.2% are male, average age 46.8.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for The Original Wailers audience in United States
MetricValue
Female39.8%
Male60.2%
Average age46.8
Estimated audience size11K
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the The Original Wailers audience in United States
Age bracketShare%
16-2410%
25-348%
35-4418%
45-5429%
55+35%
Fig. 04

Worldwide distribution

54.2%

of the worldwide The Original Wailers audience comes from United States.

Worldwide audience distribution share by country for The Original Wailers
CountryShare
United States54.2%
Australia22.4%
United Kingdom11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Original Wailers fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico<1K2.17×
02Rhode Island<1K1.76×
03Florida~1K1.72×
04Maryland<1K1.37×
05Colorado<1K1.36×
06Vermont<1K1.30×
07Alabama<1K1.20×
08Idaho<1K1.18×
09Hawaii<1K1.14×
10Delaware<1K1.12×
11Montana<1K1.11×
12Louisiana<1K1.10×
13Washington, District of Columbia<1K1.09×
14West Virginia<1K1.08×
15New Hampshire<1K1.08×
16Maine<1K1.07×
17South Dakota<1K1.05×
18Alaska<1K1.02×
19Oregon<1K1.01×
20Mississippi<1K1.00×
21Nebraska<1K1.00×
22Washington<1K0.99×
23Arkansas<1K0.99×
24North Dakota<1K0.99×
25Iowa<1K0.96×
26Kansas<1K0.96×
27Oklahoma<1K0.94×
28Connecticut<1K0.94×
29Utah<1K0.94×
30California~1K0.93×
31Kentucky<1K0.93×
32Nevada<1K0.93×
33South Carolina<1K0.91×
34Arizona<1K0.89×
35Massachusetts<1K0.89×
36Indiana<1K0.89×
37Missouri<1K0.89×
38Wisconsin<1K0.89×
39Minnesota<1K0.89×
40Tennessee<1K0.88×
41Pennsylvania<1K0.87×
42Michigan<1K0.86×
43Virginia<1K0.86×
44Ohio<1K0.84×
45Illinois<1K0.83×
46Georgia<1K0.83×
47New Jersey<1K0.83×
48North Carolina<1K0.82×
49New York<1K0.75×
50Texas<1K0.69×
Fig. 06

Affinity by region

Affinity by region — The Original Wailers, United States
0.69×1.00×2.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Original Wailers audience vs. the country average
#·InterestCategoryAffinity×
01Chicago (musical)Music & Radio1750.00×
02UB40Music & Radio200.76×
03Sublime (band)Music & Radio30.92×
04Ben HarperMusic & Radio25.33×
05Herbie HancockMusic & Radio19.26×
06Robert PlantMusic & Radio18.40×
07Bob MarleyMusic & Radio15.76×
08Bonnie RaittMusic & Radio15.17×
09Eddie VedderMusic & Radio11.46×
10Phil CollinsMusic & Radio9.21×
11Bob DylanMusic & Radio9.11×
12Bruce SpringsteenMusic & Radio6.84×
13TicketmasterTravel & Leisure4.78×
14DancehallsMusic & Radio3.57×
15RadioTechnology & Electronics2.76×
16CNNNews1.95×
17Britney SpearsMusic & Radio1.93×
18WineFood & Beverages1.81×
19Barack ObamaPolitics & Society1.71×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Original Wailers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Original Wailers audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
TraditionCONSERVATISM1.89×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Original Wailers audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Original Wailers over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-original-wailers-229359” · Methodology