Rascasse Audience Intelligence

The Original Wailers Audience in United States

A data profile of the people who buy, follow and care about The Original Wailers in United States — modelled from more than twelve digital signal sources. The Original Wailers has an estimated audience of 17,456 people in United States.

#2599among Band in United States#38304among Person in United States#23895in Music & Radio

The average The Original Wailers fan in United States is 46.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Chicago (musical), UB40, Sublime (band), with strongest over-indexing on Chicago (musical) (1750× the country average).

Demographically, the The Original Wailers audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Original Wailers fan in United States is more male, around 46.1 years old, with strong Spirituality tendencies and a notable affinity for Chicago (musical).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Original Wailers profile in United States.

Audience size
17K
in United States
Gender
39.8%♀
60.2% male
Age
46.1
average years
Country rank
#130192
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Original Wailers fans

39.8% are female, 60.2% are male, average age 46.1.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for The Original Wailers audience in United States
MetricValue
Female39.8%
Male60.2%
Average age46.1
Estimated audience size17,456
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the The Original Wailers audience in United States
Age bracketShare%
16-1910%
20-298%
30-3918%
40-4929%
50+35%
Fig. 04

Worldwide distribution

57.9%

of the worldwide The Original Wailers audience comes from United States.

Worldwide audience distribution share by country for The Original Wailers
CountryShare
United States57.9%
Australia19.3%
United Kingdom13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Original Wailers audience in United States is strongest.

Fig. 05

Top regions by affinity

The Original Wailers fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico<1K2.17×
02Rhode Island<1K1.76×
03Florida~2K1.72×
04Maryland<1K1.37×
05Colorado<1K1.36×
06Vermont<1K1.30×
07Alabama<1K1.20×
08Idaho<1K1.18×
09Hawaii<1K1.14×
10Delaware<1K1.12×
11Montana<1K1.11×
12Louisiana<1K1.10×
13Washington, District of Columbia<1K1.09×
14West Virginia<1K1.08×
15New Hampshire<1K1.08×
16Maine<1K1.07×
17South Dakota<1K1.05×
18Alaska<1K1.02×
19Oregon<1K1.01×
20Mississippi<1K1.00×
21Nebraska<1K1.00×
22Washington<1K0.99×
23Arkansas<1K0.99×
24North Dakota<1K0.99×
25Iowa<1K0.96×
26Kansas<1K0.96×
27Oklahoma<1K0.94×
28Connecticut<1K0.94×
29Utah<1K0.94×
30California~2K0.93×
31Kentucky<1K0.93×
32Nevada<1K0.93×
33South Carolina<1K0.91×
34Arizona<1K0.89×
35Massachusetts<1K0.89×
36Indiana<1K0.89×
37Missouri<1K0.89×
38Wisconsin<1K0.89×
39Minnesota<1K0.89×
40Tennessee<1K0.88×
41Pennsylvania<1K0.87×
42Michigan<1K0.86×
43Virginia<1K0.86×
44Ohio<1K0.84×
45Illinois<1K0.83×
46Georgia<1K0.83×
47New Jersey<1K0.83×
48North Carolina<1K0.82×
49New York<1K0.75×
50Texas~1K0.69×
Fig. 06

Affinity by region

Affinity by region — The Original Wailers, United States
0.69×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Original Wailers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Original Wailers audience
#·InterestCategoryAffinity×
01Chicago (musical)Music & Radio1750.00×
02UB40Music & Radio200.76×
03Sublime (band)Music & Radio30.92×
04Ben HarperMusic & Radio25.33×
05Robert PlantMusic & Radio18.40×
06Bob MarleyMusic & Radio15.76×
07Bonnie RaittMusic & Radio15.17×
08Eddie VedderMusic & Radio11.46×
09Phil CollinsMusic & Radio9.21×
10Bob DylanMusic & Radio9.11×
11Bruce SpringsteenMusic & Radio6.84×
12Late-night talk showMovies & TV5.79×
13TicketmasterTravel & Leisure4.78×
14DancehallsMusic & Radio3.57×
15RadioTechnology & Electronics2.76×
16ReggaeMusic & Radio2.54×
17CNNMovies & TV1.95×
18Nonprofit organizationPolitics & Society1.95×
19WineFood & Beverages1.81×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Original Wailers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Original Wailers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
TraditionCONSERVATISM1.89×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Original Wailers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Original Wailers have in United States?

The Original Wailers has an estimated audience of 17,456 people in United States, concentrated in Florida and California.

02

What is the gender split and age of The Original Wailers fans?

39.8% of The Original Wailers fans are female, 60.2% are male, with an average age of 46.1 years.

03

Which brands do The Original Wailers fans like most?

The Original Wailers fans show strongest brand affinity for Chicago (musical) (1750×), UB40 (200.76×), and Sublime (band) (30.92×) over the country average.

04

Where do The Original Wailers fans live in United States?

The Original Wailers fans in United States are most concentrated in Florida (reach ~2K), California (reach ~2K), and Texas (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do The Original Wailers fans also like?

Beyond The Original Wailers itself, the audience over-indexes on UB40 (200.76×), Sublime (band) (30.92×), Bob Marley (15.76×), and Robert Plant (18.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Original Wailers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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