The Sound of Music (film) Audience in United States
The Sound of Music (film) has an estimated audience of 1,442,018 people in United States. 71.2% are female, 28.8% are male, average age 46.5. Top brand affinities: Julie Andrews, Moulin Rouge!, Paul Newman, Audrey Hepburn, La La Land (film).
Top brand affinities include Julie Andrews, Moulin Rouge!, Paul Newman, with strongest over-indexing on Julie Andrews (67.49× the country average). Demographically, the The Sound of Music (film) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Sound of Music (film) fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 46.5 |
| Estimated audience size | 1,442,018 |
Audience persona
The typical The Sound of Music (film) fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Julie Andrews.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julie Andrews | 67.49× | Movies & TV |
| Moulin Rouge! | 43.07× | Movies & TV |
| Paul Newman | 30.8× | Movies & TV |
| Audrey Hepburn | 28.52× | Movies & TV |
| La La Land (film) | 21.96× | Movies & TV |
| malwarebytes | 40.72× | Technology & Electronics |
| Diane Keaton | 8.85× | Movies & TV |
| Citizen Kane | 37.15× | Movies & TV |
| Will Poulter | 20× | Movies & TV |
| Elizabeth Taylor | 13.66× | Movies & TV |
| Ansel Elgort | 30.91× | Movies & TV |
| Robert Redford | 7.9× | Movies & TV |
| Fairfield Inn by Marriott | 27.01× | Travel & Leisure |
| West Side Story | 36.93× | Music & Radio |
| Capital One | 3.85× | Business & Career |
| Guy Ritchie | 19.22× | Movies & TV |
| Charlie Puth | 17.84× | Music & Radio |
| Joan Collins | 26.61× | Fashion & Accessoires |
| Hugh Jackman | 10.58× | Movies & TV |
| Indeed.com | 3.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.36 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 9.4% |
| Canada | 4.3% |
See The Sound of Music (film) audiences in other countries
- The Sound of Music (film) — Germany
- The Sound of Music (film) — United Kingdom
- The Sound of Music (film) — France
- The Sound of Music (film) — Italy
- The Sound of Music (film) — Spain
- The Sound of Music (film) — Brazil
- The Sound of Music (film) — Japan
- The Sound of Music (film) — South Korea
- The Sound of Music (film) — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for The Sound of Music (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.