The Sound of Music (film) Audience in United States
The Sound of Music (film) has an estimated audience of 1,442,018 people in United States. 71.2% are female, 28.8% are male, average age 46.5. Top brand affinities: Home equity, Queens College, City University of New York, Historic site, Ken Ham, Chromebook.
Top brand affinities include Home equity, Queens College, City University of New York, Historic site, with strongest over-indexing on Home equity (20× the country average). Demographically, the The Sound of Music (film) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Sound of Music (film) fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 46.5 |
| Estimated audience size | 1,442,018 |
Audience persona
The typical The Sound of Music (film) fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Queens College, City University of New York | 40.72× | Business & Career |
| Historic site | 14.31× | Arts & Culture |
| Ken Ham | 43.07× | Business & Career |
| Chromebook | 10.14× | Technology & Electronics |
| Nationality | 3.81× | Politics & Society |
| Plainfield, New Jersey | 11.6× | Travel & Leisure |
| Lilongwe | 36.93× | Travel & Leisure |
| Jingoism | 1.85× | Politics & Society |
| headspace | 7.9× | Health |
| Wok | 5.4× | Food & Beverages |
| Steampunk | 3.98× | Fashion & Accessoires |
| Home staging | 4.2× | Home & Garden |
| Goop | 4.27× | Internet & Social Media |
| Urban horticulture | 2.7× | Home & Garden |
| Pillow | 1.57× | Home & Garden |
| Glossier | 3.54× | Beauty & Wellness |
| Kiwoko | 37.15× | Shopping |
| Monogram | 2.5× | Home & Garden |
| Nebraska Cornhuskers football | 2.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.36 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 9.4% |
| Canada | 4.3% |
See The Sound of Music (film) audiences in other countries
- The Sound of Music (film) — Germany
- The Sound of Music (film) — United Kingdom
- The Sound of Music (film) — France
- The Sound of Music (film) — Italy
- The Sound of Music (film) — Spain
- The Sound of Music (film) — Brazil
- The Sound of Music (film) — Japan
- The Sound of Music (film) — South Korea
- The Sound of Music (film) — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for The Sound of Music (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.