Facebook Audience in France
Facebook has an estimated audience of 10,186,339 people in France. 51.1% are female, 48.9% are male, average age 42.8. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France. Top brand affinities: ICloud, Christina Ricci, Miou-Miou, Elsa Zylberstein, Nin, Croatia.
The average Facebook fan in France is 42.8 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France. Top brand affinities include ICloud, Christina Ricci, Miou-Miou, with strongest over-indexing on ICloud (1.68× the country average). Demographically, the Facebook audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.8 |
| Estimated audience size | 10,186,339 |
Audience persona
The typical Facebook fan in France is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for ICloud.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | 1,169,871 | 0.98× |
| Île-de-France | 1,124,889 | 0.62× |
| Hauts-de-France | 1,109,867 | 1.24× |
| Nouvelle-Aquitaine | 977,832 | 1.09× |
| Occitanie | 925,187 | 1.05× |
| Grand Est | 898,165 | 1.09× |
| Provence-Alpes-Côte d'Azur | 669,015 | 0.89× |
| Brittany | 561,432 | 1.13× |
| Normandy | 549,437 | 1.11× |
| Pays de la Loire | 542,303 | 0.96× |
| Bourgogne-Franche-Comté | 483,592 | 1.17× |
| Centre-Val de Loire | 369,150 | 0.96× |
| Corsica | 36,398 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 1.68× | Technology & Electronics |
| Christina Ricci | 2.38× | Movies & TV |
| Miou-Miou | 2.12× | Movies & TV |
| Elsa Zylberstein | 1.97× | Movies & TV |
| Nin, Croatia | 1.77× | Travel & Leisure |
| Catherine Frot | 1.63× | Movies & TV |
| Sanofi | 1.58× | Health |
| Kristin Scott Thomas | 1.68× | Movies & TV |
| Sam Neill | 1.71× | Movies & TV |
| Becton Dickinson | 1.64× | Business & Career |
| Axelle Red | 1.52× | Movies & TV |
| Christopher Walken | 1.58× | Movies & TV |
| Shelter (2007 film) | 1.67× | Movies & TV |
| Risen (video game) | 1.93× | Games |
| Farrah Fawcett | 1.67× | Fashion & Accessoires |
| Marie Gillain | 1.51× | Movies & TV |
| Novo Nordisk | 1.66× | Health |
| Mr. Clean | 1.64× | Home & Garden |
| Gargoyle | 1.99× | Arts & Culture |
| Brain Test | 1.75× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 9.57 |
| Mindfulness | BALANCE | 1.95 |
| Community Orientation | OPEN | 1.68 |
| Indulgence | JOY | 1.52 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in France
Frequently asked questions
How many fans does Facebook have in France?
Facebook has an estimated audience of 10,186,339 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of Facebook fans?
51.1% of Facebook fans are female, 48.9% are male, with an average age of 42.8 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for ICloud (1.68×), Christina Ricci (2.38×), and Miou-Miou (2.12×) over the country average.
Where do Facebook fans live in France?
Facebook fans in France are most concentrated in Auvergne-Rhône-Alpes (reach 1,169,871), Île-de-France (reach 1,124,889), and Hauts-de-France (reach 1,109,867). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Christina Ricci (2.38×), Miou-Miou (2.12×), Elsa Zylberstein (1.97×), and Nin, Croatia (1.77×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.