A data profile of the people who buy, follow and care about Facebook in France — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 10,186,339 people in France.
The average Facebook fan in France is 42.8 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France.
Top brand affinities include ICloud, Christina Ricci, Miou-Miou, with strongest over-indexing on ICloud (1.68× the country average).
Demographically, the Facebook audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Facebook fan in France is balanced, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for ICloud.
The key figures that characterise the Facebook profile in France.
51.1% are female, 48.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.8 |
| Estimated audience size | 10,186,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Facebook audience comes from France.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 1.24× | |
| 02 | Bourgogne-Franche-Comté | ~500K | 1.17× | |
| 03 | Brittany | ~600K | 1.13× | |
| 04 | Normandy | ~500K | 1.11× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.09× | |
| 06 | Grand Est | ~900K | 1.09× | |
| 07 | Occitanie | ~900K | 1.05× | |
| 08 | Auvergne-Rhône-Alpes | ~1M | 0.98× | |
| 09 | Pays de la Loire | ~500K | 0.96× | |
| 10 | Centre-Val de Loire | ~400K | 0.96× | |
| 11 | Provence-Alpes-Côte d'Azur | ~700K | 0.89× | |
| 12 | Corsica | ~40K | 0.72× | |
| 13 | Île-de-France | ~1M | 0.62× |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 2.38× | ||
| 02 | Miou-Miou | Movies & TV | 2.12× | ||
| 03 | Harry's | Beauty & Wellness | 2.00× | ||
| 04 | Elsa Zylberstein | Movies & TV | 1.97× | ||
| 05 | Risen (video game) | Games | 1.93× | ||
| 06 | Nin, Croatia | Travel & Leisure | 1.77× | ||
| 07 | Sam Neill | Movies & TV | 1.71× | ||
| 08 | ICloud | Technology & Electronics | 1.68× | ||
| 09 | Kristin Scott Thomas | Movies & TV | 1.68× | ||
| 10 | Gautier Capuçon | Music & Radio | 1.67× | ||
| 11 | Shelter (2007 film) | Movies & TV | 1.67× | ||
| 12 | Farrah Fawcett | Fashion & Accessoires | 1.67× | ||
| 13 | Novo Nordisk | Health | 1.66× | ||
| 14 | Becton Dickinson | Business & Career | 1.64× | ||
| 15 | Catherine Frot | Movies & TV | 1.63× | ||
| 16 | Sanofi | Health | 1.58× | ||
| 17 | Christopher Walken | Movies & TV | 1.58× | ||
| 18 | Axelle Red | Movies & TV | 1.52× | ||
| 19 | Yayoi Kusama | Arts & Culture | 1.51× | ||
| 20 | Marie Gillain | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Urban Lifestyle | OPEN | 0.66× | |
| Community Orientation | OPEN | 0.66× |
Facebook has an estimated audience of 10,186,339 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
51.1% of Facebook fans are female, 48.9% are male, with an average age of 42.8 years.
Facebook fans show strongest brand affinity for ICloud (1.68×), Christina Ricci (2.38×), and Miou-Miou (2.12×) over the country average.
Facebook fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1M), Île-de-France (reach ~1M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Facebook itself, the audience over-indexes on Christina Ricci (2.38×), Miou-Miou (2.12×), Elsa Zylberstein (1.97×), and Gautier Capuçon (1.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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