A data profile of the people who buy, follow and care about Facebook in Spain — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 8,474,182 people in Spain.
The average Facebook fan in Spain is 45.3 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Google Calendar, Google Drive, OneDrive, with strongest over-indexing on Google Calendar (2.39× the country average).
Demographically, the Facebook audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Facebook fan in Spain is balanced, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Google Calendar.
The key figures that characterise the Facebook profile in Spain.
54.7% are female, 45.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 45.3 |
| Estimated audience size | 8,474,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Facebook audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~300K | 1.53× | |
| 02 | Principality of Asturias | ~300K | 1.31× | |
| 03 | Galicia | ~500K | 1.22× | |
| 04 | Castilla-La Mancha | ~400K | 1.19× | |
| 05 | Andalusia | ~2M | 1.14× | |
| 06 | Castile and León | ~400K | 1.13× | |
| 07 | Cantabria | ~100K | 1.11× | |
| 08 | Region of Murcia | ~300K | 1.01× | |
| 09 | Aragon | ~200K | 0.97× | |
| 10 | Canary Islands | ~400K | 0.92× | |
| 11 | Comunidad Valenciana | ~900K | 0.90× | |
| 12 | Basque Autonomous Country | ~300K | 0.88× | |
| 13 | Navarre | ~90K | 0.87× | |
| 14 | La Rioja | ~50K | 0.84× | |
| 15 | Balearic Islands | ~200K | 0.75× | |
| 16 | Community of Madrid | ~900K | 0.66× | |
| 17 | Catalonia | ~900K | 0.56× |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Calendar | Internet & Social Media | 2.39× | ||
| 02 | The Residents | Music & Radio | 2.11× | ||
| 03 | Dropbox (service) | Technology & Electronics | 1.95× | ||
| 04 | Health system | Health | 1.82× | ||
| 05 | OneDrive | Technology & Electronics | 1.80× | ||
| 06 | Azar | Internet & Social Media | 1.78× | ||
| 07 | Ana de Armas | Movies & TV | 1.77× | ||
| 08 | Este, Veneto | Travel & Leisure | 1.77× | ||
| 09 | Google Docs | Internet & Social Media | 1.76× | ||
| 10 | Macarena García | Movies & TV | 1.72× | ||
| 11 | Office 365 | Technology & Electronics | 1.70× | ||
| 12 | Argent | Music & Radio | 1.70× | ||
| 13 | Self-confidence | Health | 1.64× | ||
| 14 | Google Drive | Technology & Electronics | 1.62× | ||
| 15 | ICloud | Technology & Electronics | 1.59× | ||
| 16 | JYSK | Home & Garden | 1.54× | ||
| 17 | ITV (TV channel) | Movies & TV | 1.54× | ||
| 18 | Eurojackpot | Games | 1.53× | ||
| 19 | Manolo García | Music & Radio | 1.52× | ||
| 20 | Algemeen Dagblad | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.06× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Convenience Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Urban Lifestyle | OPEN | 0.74× | |
| Tradition | CONSERVATISM | 0.75× |
Facebook has an estimated audience of 8,474,182 people in Spain, concentrated in Andalusia and Community of Madrid.
54.7% of Facebook fans are female, 45.3% are male, with an average age of 45.3 years.
Facebook fans show strongest brand affinity for Google Calendar (2.39×), Google Drive (1.62×), and OneDrive (1.8×) over the country average.
Facebook fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~900K), and Comunidad Valenciana (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Facebook itself, the audience over-indexes on Google Drive (1.62×), OneDrive (1.8×), Ana de Armas (1.77×), and JYSK (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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