Facebook Audience in Spain
Facebook has an estimated audience of 8,474,182 people in Spain. 54.7% are female, 45.3% are male, average age 45.3. Top regions: Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities: Google Drive, Ana de Armas, Google Calendar, OneDrive, Office 365.
The average Facebook fan in Spain is 45.3 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities include Google Drive, Ana de Armas, Google Calendar, with strongest over-indexing on Google Drive (1.62× the country average). Demographically, the Facebook audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 45.3 |
| Estimated audience size | 8,474,182 |
Audience persona
The typical Facebook fan in Spain is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,894,682 | 1.14× |
| Community of Madrid | 947,270 | 0.66× |
| Comunidad Valenciana | 860,060 | 0.9× |
| Catalonia | 853,251 | 0.56× |
| Galicia | 484,069 | 1.22× |
| Castile and León | 417,881 | 1.13× |
| Castilla-La Mancha | 410,235 | 1.19× |
| Canary Islands | 390,993 | 0.92× |
| Region of Murcia | 292,263 | 1.01× |
| Extremadura | 279,415 | 1.53× |
| Basque Autonomous Country | 278,202 | 0.88× |
| Principality of Asturias | 261,762 | 1.31× |
| Aragon | 217,003 | 0.97× |
| Balearic Islands | 177,830 | 0.75× |
| Cantabria | 118,795 | 1.11× |
| Navarre | 92,812 | 0.87× |
| La Rioja | 46,367 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 1.62× | Technology & Electronics |
| Ana de Armas | 1.77× | Movies & TV |
| Google Calendar | 2.39× | Internet & Social Media |
| OneDrive | 1.8× | Technology & Electronics |
| Office 365 | 1.7× | Technology & Electronics |
| Google Docs | 1.76× | Internet & Social Media |
| ICloud | 1.59× | Technology & Electronics |
| JYSK | 1.54× | Home & Garden |
| Dropbox (service) | 1.95× | Technology & Electronics |
| Self-confidence | 1.64× | Health |
| Eurojackpot | 1.53× | Games |
| Azar | 1.78× | Internet & Social Media |
| The Residents | 2.11× | Music & Radio |
| Health system | 1.82× | Health |
| Este, Veneto | 1.77× | Travel & Leisure |
| Algemeen Dagblad | 1.51× | News |
| Hugh Grant | 1.68× | Movies & TV |
| Manolo García | 1.52× | Music & Radio |
| Final Destination | 1.56× | Movies & TV |
| Deutsche Bank | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.02 |
| Social Media Usage | JOY | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
| Travelling | THRILL | 0.96 |
| Luxury Orientation | PREMIUM | 0.94 |
| Family Orientation | CONSERVATISM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does Facebook have in Spain?
Facebook has an estimated audience of 8,474,182 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Facebook fans?
54.7% of Facebook fans are female, 45.3% are male, with an average age of 45.3 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for Google Drive (1.62×), Ana de Armas (1.77×), and Google Calendar (2.39×) over the country average.
Where do Facebook fans live in Spain?
Facebook fans in Spain are most concentrated in Andalusia (reach 1,894,682), Community of Madrid (reach 947,270), and Comunidad Valenciana (reach 860,060). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Ana de Armas (1.77×), Google Calendar (2.39×), OneDrive (1.8×), and Office 365 (1.7×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.